Hey there, fellow fashion lover! With the temps starting to dip, I‘ve been on the hunt for the perfect winter coat—one that will keep me toasty without sacrificing an ounce of style. And I‘m thrilled to report that I‘ve found The One in SOIA & KYO.
This Montréal-based brand has become my absolute go-to for chic, cozy outerwear that looks like it cost a fortune (spoiler alert: it doesn‘t). Their coats are the rare magical unicorns that nail the trifecta of style, quality, and value. In this tell-all review, I‘m dishing everything you need to know about SOIA & KYO and why they‘ve earned a permanent place in my cold-weather rotation.
The SOIA & KYO Difference
So what sets SOIA & KYO apart in the crowded outerwear market? Let me count the ways:
- Seriously luxe materials: Think premium down, brushed Italian wool, buttery-soft leather, and technical fabrics that look as good as they feel.
- Meticulous craftsmanship: Flawless seaming, reinforced stitching, interior piping—the attention to detail is insane.
- Sculptural, flattering cuts: SOIA & KYO just gets it right, from the waist-defining A-lines to the cocoon-like wraps.
- Versatile, timeless designs: Clean lines and classic silhouettes with a subtle twist feel both of-the-moment and utterly wearable.
- Inclusive sizing: With options from 2XS-3XL and a variety of fits, these coats work for every body.
- Accessible prices: Comparable quality from other brands would set you back twice as much, easy.
The other biggie? SOIA & KYO is fully committed to ethical and sustainable production, from the Responsible Down Standard certified fills to the recycled nylons and wools. Knowing my coat was made responsibly just makes me love it that much more.
SOIA & KYO Bestsellers to Put on Your Radar
The hardest part of shopping SOIA & KYO is narrowing it down—they have so many gorgeous options! As a proud owner of múltiple styles, these are my hands-down faves:
The Charlena
Price: $595
Rating: 4.8/5 stars, 532 reviews
An endlessly versatile wrap with a tie belt and mega-plush shawl collar that looks like a dream over everything from jeans to gowns. Crafted in a luxurious double-face wool/cashmere blend that‘s the perfect medium weight.
Rave review: "Beautiful, classic coat. High quality, nice fit, and superb color. Dresses up or down and works for a variety of temperatures."
The Lara
Price: $695
Rating: 4.9/5 stars, 379 reviews
Meet the holy grail puffer. 700-fill-power down and a water-repellent finish keep you toasty, while an A-line silhouette, nipped waist, and statement hood nail that cool-girl ‘off-duty model‘ thing. Plus, it‘s filled with certified RDS down.
Rave review: "Truly obsessed with this coat… I want it in every color! Keeps me warm but not sweating, and makes me feel put together even on dreary days."
The Mika
Price: $395
Rating: 4.7/5 stars, 468 reviews
The moto jacket of your dreams rendered in buttery Spanish leather or super-soft Mongolian shearling. An asymmetrical zip, knit panels, and a belted hem add a touch of edge to any look.
Rave review: "The leather is smooth as butter and just molds to your shape. I feel like such a badass in this!"
The Mai Wool Coat
Price: $550
Rating: 4.8/5 stars, 236 reviews
A perennial favorite with a reason, this timeless car coat comes in the dreamiest Italian wool/cashmere blend and features a waist-cinching belt, generous lapels, and a back vent for ease of movement. It‘s giving Upper East Side chic.
Rave review: "Classy, elegant and warm, warm, warm! Looks very expensive and well-made. This will be my go-to dress coat for years to come."
How SOIA & KYO Stacks Up to Other Brands
To put SOIA & KYO‘s value in perspective, I did a little comparison shopping. Here‘s how they compare to other popular outerwear brands on a classic knee-length down parka:
| Brand | Price | Fill Power | Fabric |
|---|---|---|---|
| Canada Goose | $1,150 | 625 | Arctic-Tech |
| Moncler | $1,615 | 750 | Nylon |
| Mackage | $890 | 700 | Nylon |
| Woolrich | $650 | 550 | Nylon/Polyester |
| SOIA & KYO | $695 | 700 | Recycled polyester |
As you can see, SOIA & KYO delivers the same quality and warmth as far pricier competitors, often using more premium, sustainable materials to boot. It‘s no wonder they‘ve become a cult fave among fashion insiders. In fact, the brand has earned glowing write-ups in Vogue, InStyle, Marie Claire, and Refinery29, with one editor raving, "Every time I wear my SOIA coat, I get stopped on the street by some girl breathlessly asking where I got it."
Styling Ideas for Your SOIA & KYO
As obsessed as I am with the quality and fit, it‘s the styling versatility that really seals the deal. SOIA & KYO pieces have an uncanny ability to pull together an outfit. Some of my favorite ways to wear them:
- Belted wool wrap jacket + chunky turtleneck + wide-leg trousers + knee-high boots
- Longline puffer + floaty midi dress + lug-sole Chelsea boots
- Cropped leather moto + high-rise jeans + a tissue-thin tee + retro sneakers
- Quilted cocoon coat + leggings + a cashmere beanie + lace-up hiking boots
I also love the high-low mix of a dressy SOIA & KYO wool coat thrown over casual weekend basics or a sporty puffer contrasted with a silky slip dress and heels for evening. The combinations are virtually endless. I‘ve found myself reaching for my SOIA & KYO coats over everything else in my closet because they‘re just so effortlessly cool and reliably cozy.
The Sustainability Scoop
You already know how I feel about the quality and style, but I have to take a second to shout out SOIA & KYO‘s impressive commitment to sustainability. So many outerwear brands are still using virgin synthetics, fur, and down without a trace of transparency about sourcing.
SOIA & KYO, on the other hand, has gone all-in on eco-friendly materials and ethical production. A few key stats:
- 100% of their down is certified by the Responsible Down Standard, which prohibits live-plucking and ensures humane treatment of ducks and geese
- 90% of their wool is mulesing-free and sourced from farms with a documented animal welfare policy
- 80% of their nylon and polyester is recycled
- 100% of their garments are produced in factories that meet high standards for energy efficiency, water conservation, and chemical management
They‘ve also launched a repair program to help extend the lifespan of their coats, and all of their packaging is made from recycled paper and biodegradable materials. It‘s a level of 360-degree sustainability that‘s frankly unheard of in the fashion world, and it makes me feel really great about supporting the brand.
The Final Verdict
By now it should be obvious that I‘m capital-O Obsessed with SOIA & KYO. Between the drool-worthy designs, five-star quality, and hard-to-beat prices, they‘ve become my ultimate go-to for chic, cozy outerwear.
I love that I can always count on SOIA & KYO for timeless coats that are substantial enough to last for years (like my beloved camel wrap coat) but also trendy, of-the-moment pieces to refresh my outerwear game each season (hello, ultra-luxe shearling moto). And the fact that they‘re made ethically and sustainably is the cherry on top.
If you‘re on the hunt for a coat that will turn heads, keep you crazy warm, and hold up for seasons to come, I really can‘t recommend SOIA & KYO enough. In a sea of pricey designer brands and soulless fast fashion, they‘re the real deal. Trust me, once you go SOIA, you‘ll never go back.
