Hey there, conscious fashion lover! If you‘re like me, you‘re always on the hunt for clothing brands that are both stylish and sustainable. So when I started seeing ADAY pop up all over my Instagram feed, I knew I had to check it out for myself.
Founded in 2015, ADAY is a NYC-based fashion startup on a mission to create timeless, versatile essentials that are good for both your wardrobe and the planet. The brand specializes in minimalist pieces made from eco-friendly materials, all designed to seamlessly mix and match for any occasion.
Sounds amazing, right? But of course, I had to put ADAY to the test before recommending it to you all. In this post, I‘m sharing my honest ADAY clothing review, from the quality of the pieces to the overall shopping experience. Let‘s dive in!
Why ADAY? The Brand‘s Sustainable Style Mission
Before we get into the nitty-gritty of the clothes, let‘s talk about what makes ADAY stand out in the crowded fashion landscape. The brand was founded by two women, Nina Faulhaber and Meg He, who wanted to create a "wardrobe that works" – aka, clothing that‘s functional, comfortable, and stylish enough for everyday life.
But ADAY isn‘t just focused on design. The brand is equally committed to sustainability, working to lessen its impact on the planet at every stage of production. That means using eco-friendly materials, partnering with ethical factories, and designing high-quality pieces made to last.
Here are just a few of the ways ADAY puts sustainability first:
- Over 50% of ADAY‘s fabrics are made from recycled, organic, or renewable materials
- ADAY has developed innovative fabrics like their recycled scuba material, made from post-consumer plastic bottles
- All of ADAY‘s shipping packaging is 100% recycled and recyclable
- ADAY designs its pieces to be seasonless and trendless, so you can wear them for years
In a world of fast fashion and disposable clothing, it‘s refreshing to find a brand so dedicated to slowing down the production cycle. And with over 116,000 Instagram followers and features in major publications like Vogue and Fast Company, it‘s clear ADAY is leading the charge in the sustainable style space.
My Experience with ADAY‘s Best-Selling Pieces
Alright, now let‘s get to the good stuff – the actual clothes. I‘ll admit, I was a bit skeptical about ADAY at first. Could their pieces really live up to the hype? But after trying out some of the brand‘s bestsellers for myself, I‘m a total convert.
The Turn It Up Pant, $165
First up, I tried the Turn It Up Pant, aka the chicest sweatpants you‘ll ever own. Made from ADAY‘s signature recycled scuba material, these pants are ultra-soft and stretchy, yet polished enough for the office or a night out.
I wore my black Turn It Up pants on a cross-country flight, and let me tell you, they were a game-changer. The elastic waistband and trouser-like fit made me feel put-together, even after sitting on a plane for 6 hours. I also love that they have pockets – a must for travel days.
The Something Borrowed Shirt, $145
Next, I gave the Something Borrowed Shirt a whirl. This oversized button-down is made from a crisp yet cool "technical silk" material that looks way more expensive than it is.
I styled my Something Borrowed with vintage Levi‘s and heeled booties for a casual office look, and got so many compliments. The relaxed fit is super flattering, and the fabric truly doesn‘t wrinkle – a huge plus for low-maintenance dressers like me.
The Throw&Go Drape Top, $125
Last but not least, I tried the Throw&Go Drape Top, an effortless V-neck made from ADAY‘s signature drape fabric. The material is unbelievably soft and breathable, perfect for warmer days.
I‘ve worn my Throw&Go with everything from linen trousers to denim cutoffs, and it always looks elegant yet effortless. Plus, it packs like a dream for travel – no wrinkles or creases, even after being stuffed in a suitcase.
What Other ADAY Shoppers Are Saying
Of course, you don‘t have to just take my word for it. I scoured ADAY‘s website and online reviews to see what other customers have to say about the brand, and spoiler alert: people are obsessed.
ADAY has over 700 reviews on its site, with an average rating of 4.6 out of 5 stars. Customers rave about the quality, comfort, and versatility of ADAY‘s pieces, with many calling them "closet staples" and "the best purchase I‘ve made in a long time."
Here are just a few snippets from real ADAY reviews:
"I now own three pairs of the Turn It Up pants and they are honestly the best pants I‘ve ever owned. I wear them to work, on weekends, and even on long flights. They are so comfortable but still look professional." – Sarah L.
"The Something Borrowed shirt is my go-to for Zoom meetings. It looks polished on camera but feels like I‘m wearing pajamas. I also love that it‘s made from sustainable materials." – Jackie T.
"I was hesitant to splurge on the Throw&Go top but it‘s been so worth it. The drape is extremely flattering and the fabric is incredibly soft. I want it in every color!" – Maya R.
Customers also praise ADAY‘s commitment to sustainability and ethical production. Many appreciate the brand‘s transparency about its materials and factories, as well as its efforts to reduce waste and create long-lasting pieces.
Is ADAY Worth the Splurge?
Now for the question on everyone‘s minds: is ADAY worth the investment? After trying the brand for myself and hearing from countless satisfied customers, my answer is a resounding yes.
Here‘s the thing: ADAY‘s pieces aren‘t cheap. You‘re looking at around $125 for a top and $165 for pants, which is certainly more than your average fast fashion haul. But in my opinion, the quality and versatility of ADAY‘s clothing makes it well worth the price tag.
Let‘s break down the cost per wear. Say you splurge on the $165 Turn It Up pants. If you wear them twice a week for a year, that comes out to about $1.60 per wear. Not too shabby, right? And that‘s not even counting the fact that ADAY‘s pieces are designed to last for years, not just seasons.
More than that, though, I believe investing in sustainable fashion is always worth it. By supporting brands like ADAY, we‘re voting with our dollars for a more ethical and eco-friendly future. We‘re showing fashion companies that there‘s a demand for clothing made with respect for people and the planet.
Plus, ADAY makes it easy to shop sustainably without sacrificing style. The brand‘s pieces are truly versatile and effortlessly cool, seamlessly fitting into any wardrobe. And with free shipping over $250 and a 30-day return policy, you can shop with confidence.
The Bottom Line
So, what‘s the verdict on ADAY? In my humble opinion, this sustainable fashion brand is the real deal. From the quality of the clothing to the brand‘s commitment to eco-friendly practices, ADAY is doing everything right.
Yes, the prices are higher than your typical fast fashion brand. But when you consider the cost per wear and the longevity of each piece, ADAY is a worthwhile investment. Not to mention, you‘re supporting a woman-led company working to change the fashion industry for the better.
If you‘re looking to build a more sustainable, stylish wardrobe, I can‘t recommend ADAY enough. Start with a versatile basic like the Turn It Up pants or the Something Borrowed shirt, and prepare to be amazed by the quality and comfort.
ADAY may be the new kid on the fashion block, but mark my words: this is a brand that‘s here to stay. So go ahead, treat yourself to a piece (or three) from ADAY. Your closet – and the planet – will thank you.
