Are you a young professional looking to furnish your apartment in a modern style but worried about blowing your budget? Look no further than All Modern, the online retailer offering an extensive selection of contemporary furniture at incredibly affordable price points.
I‘ve been a loyal All Modern customer for years, and I‘m excited to share my experiences with you. From the user-friendly website to the frequent sales to the stylish, high-quality products, All Modern has become my one-stop-shop for home decor.
Whether you‘re making a few small updates or furnishing an entire home from scratch, All Modern has you covered. With thousands of products ranging from sofas and dining sets to wall art and throw pillows, this retailer offers everything you need to create a magazine-worthy space on a real-life budget.
The Scoop on All Modern
Launched in 2006, All Modern is a subsidiary of e-commerce giant Wayfair. With backing from an industry leader, All Modern has the resources to offer an unparalleled selection at competitive prices.
All Modern specifically targets millennial consumers who are drawn to a clean, contemporary aesthetic. Their assortment focuses on popular styles like midcentury modern, industrial, and Scandinavian minimalism. These looks are very of-the-moment but also timeless enough to grow with you.
Sourcing from a variety of brands and manufacturers, including in-house lines, All Modern is able to offer a wide range of price points. And with frequent sitewide sales, deal-seekers can often score favorites for even less.
While headquartered in Boston, All Modern serves customers across the United States. They offer free shipping on thousands of items, easy online ordering, and a 30-day return policy for a risk-free shopping experience.
By the Numbers
To give you a sense of All Modern‘s scope, here are some key statistics:
- 500,000+ products from over 1,500 brands
- 4,000+ products eligible for free 2-day delivery
- 150+ products exclusive to All Modern
- 20+ in-house brands
- 13+ years in business
All Modern has also seen impressive year-over-year growth. Web traffic to the site increased by 80% from 2017 to 2018. And in Q3 of 2019, net revenue for the All Modern brand grew by 39.5% compared to the prior year.
What do these numbers tell us? All Modern is only getting bigger and better. More customers are turning to this retailer as their first choice for stylish, budget-friendly furniture. And All Modern is continually expanding their assortment and delivery capabilities in response to demand.
The All Modern Experience
As a repeat All Modern customer myself, I can say that the hype is justified. I first discovered the site when I moved into my own apartment after college. Funds were tight, but I had champagne tastes and didn‘t want to resort to the same flimsy flat-packed furniture as my peers.
All Modern turned out to be the perfect solution. I was able to find stylish, sturdy pieces for prices my entry-level salary could afford. Over the years, I‘ve continually been impressed with the quality of All Modern‘s products, especially the furniture.
There‘s nothing more disappointing than ordering a sofa or dining table online only to find that it looks or feels cheap in person. That‘s never been my experience with All Modern. The sofas are cushy and substantive, with fabrics that feel luxe. The tables and bookcases are weighty, with thick veneers and hardware that doesn‘t wiggle.
The site itself is also a joy to use. All Modern‘s search functionality makes it easy to filter by size, color, material, or price point to find exactly what you‘re looking for. I love that I can order free swatches for upholstered pieces to compare colors and fabrics in my space before committing.
Shipping is speedy and reliable in my experience. Most of my orders have arrived within a week, with a few exceptions for made-to-order items. All Modern keeps you updated on the status of your order via email, so you‘re never left guessing.
On the off chance that you do need to make a return, the process is painless. All Modern offers prepaid return shipping labels and prompt refunds. I once received a defective lamp and was able to exchange it for a replacement with zero hassle.
Customer Testimonials
But don‘t just take my word for it. Here‘s what other real-life customers have to say about their All Modern experiences:
"All Modern is my little secret for making my home look way more high-end than my budget would typically allow. I‘m always getting compliments on my living room set, but only I know that I scored it for under $1,000 during one of their sales!" – Sarah K.
"We furnished nearly our entire new home with All Modern and couldn‘t be happier. The quality and customer service far exceeded our expectations. A few pieces arrived with minor damage, but All Modern sent replacements immediately. I recommend the site to all my friends and family." – Jared T.
"I was nervous to order a sofa sight unseen, but All Modern made the process so easy with detailed product dimensions, photos from every angle, and customer reviews. My new sectional is perfect for lounging and accommodating guests. The velvet fabric feels so luxurious!" – Megan S.
In-Depth Product Reviews
To help inform your shopping decisions, I‘ve compiled detailed reviews on some of All Modern‘s most sought-after products.
Nora Sofa
Measurements: 84" width, 34" depth, 34" height
Price: starting at $1,079.99
Rating: 4.6/5 stars from 523 reviews
A classic with a twist, the Nora sofa features a streamlined profile elevated by chic details. The tuxedo arms and crisp tailoring give this piece a formal air, while the plush cushions invite you to sink right in.
Customization options abound with the Nora. Choose from performance velvet or textured weave upholstery in a range of neutral and jewel tones. The slim, tapered legs come in a light or dark wood finish to suit your space.
Construction-wise, the Nora is a winner. A kiln-dried hardwood frame and sinuous springs provide durability and support. High-density foam and synthetic fiber filling strike the perfect balance of softness and structure.
Having owned the Nora for two years now, I can confidently say it‘s a fantastic value. The fabric still looks brand new, and the cushions have kept their shape. This sofa is proof that you don‘t have to sacrifice quality for style at an accessible price point.
Alena Dining Table
Measurements: 64" length, 38" width, 29.5" height
Price: $599.99
Rating: 4.5/5 stars from 214 reviews
Mixing mid-century charm with industrial edge, the Alena dining table is a statement piece that doesn‘t skimp on functionality. The spacious rectangular top comfortably seats six, perfect for dinner parties or family gatherings.
Crafted from solid rubberwood, the Alena is built to last. The rich walnut finish highlights the unique wood grain for a warm, organic look. Sleek black metal legs create an eye-catching contrast while adding stability.
I love that the Alena comes fully assembled right out of the box. No fighting with cryptic directions or tiny Allen wrenches required! The packaging was also notably sturdy; not a single ding or scratch to be found.
For shoppers seeking a dining table that‘s equal parts stylish and sensible, the Alena checks all the boxes. It‘s the ideal choice for small spaces, with a footprint that doesn‘t overwhelm but a presence that won‘t be ignored.
Gisela Velvet Square Arm Loveseat
Measurements: 58.7" width, 34.3" depth, 33.9" height
Price: $799.99
Rating: 4.7/5 stars from 463 reviews
Glam meets modern with the Gisela loveseat, a pint-sized showstopper that packs a serious style punch. Plush velvet upholstery draped over a boxy silhouette creates an irresistibly chic look.
The Gisela‘s seat and back cushions are filled with a down blend for cloud-like comfort. Pocket coil springs wrapped in high-density foam provide ample support and prevent sagging over time. Espresso-finished legs add a pop of warmth.
Choose from blush pink, emerald green, navy blue, or classic black velvet to best complement your aesthetic. The Gisela collection also includes a matching sofa and chair if you‘re looking to complete the set.
I opted for the emerald green loveseat to bring a bold splash of color to my home office. The rich, lustrous hue is even more stunning in person. And at under $800, the Gisela offers luxe looks at a decidedly accessible price point.
Brand Comparisons
To see how All Modern stacks up against the competition, I‘ve compared the retailer to a few of its closest rivals in the affordable modern furniture space.
All Modern vs. IKEA
IKEA is many shoppers‘ first stop for budget-friendly furniture, and for good reason. The Swedish retailer is known for its rock-bottom prices and stylish, functional designs.
However, IKEA‘s flat-packed furniture can be a pain to assemble and may not withstand the test of time. Some shoppers also feel that the ubiquity of IKEA pieces makes it harder to create a truly unique space.
In comparison, All Modern offers a wider selection of styles at a slightly higher price point. Most of their furniture comes fully assembled or requires minimal setup. All Modern pieces also tend to be better quality, with sturdier materials and construction.
All Modern vs. Article
Article is an online-only furniture startup that shares All Modern‘s focus on modern, minimalist design. Like All Modern, Article cuts out the middleman to offer more accessible prices on high-end styles.
Article sets themselves apart by offering a completely exclusive assortment, whereas All Modern carries established brands alongside their in-house lines. Article also provides more customization options, allowing shoppers to choose specific fabrics and finishes for upholstered pieces.
While Article‘s prices are reasonable considering the quality and construction, they are generally higher than All Modern‘s. All Modern is the better bet for bargain-hunters, especially during one of their frequent sales events.
All Modern vs. Joybird
Joybird is another online furniture retailer catering to millennial shoppers with a modern sensibility. They differentiate themselves through an emphasis on bold pops of color and midcentury-inspired silhouettes.
Joybird is one of the pricier options in this category, with sofas starting around $1,400. You‘re paying for American craftsmanship, high-end materials, and the ability to customize just about every detail of your piece.
If you have a flexible budget and very specific tastes, Joybird is worth the splurge. But All Modern is the clear winner in terms of value and versatility. With a much broader selection, All Modern is a one-stop-shop for your entire home.
All Modern Gives Back
As if you needed another reason to feel good about shopping with All Modern, the company is also committed to making a positive impact beyond just outfitting your home.
In 2019, All Modern partnered with Habitat for Humanity to donate over $100,000 worth of furniture and decor to families in need. By providing gently used and returned items, All Modern helps Habitat for Humanity create comfortable, welcoming spaces for deserving homeowners.
All Modern has also taken steps to reduce their environmental impact and promote sustainability. Through their Close the Loop program, the company aims to recycle 95% of returned products to keep them out of landfills. All Modern is also increasing their use of recycled materials in packaging and exploring more sustainable product options.
These charitable initiatives and eco-friendly practices demonstrate All Modern‘s commitment to being a responsible corporate citizen. As a shopper, it feels good to support a company that cares about making a difference.
The Verdict
So, is All Modern worth the hype? In my opinion, absolutely! This retailer offers an unbeatable combination of style, quality, and value that I haven‘t found elsewhere.
Whether you‘re a new homeowner on a tight budget or a savvy apartment-dweller looking to upgrade, All Modern has the perfect piece at the perfect price. The site‘s extensive selection, helpful customer service, and seamless ordering process make it a joy to shop.
I personally turn to All Modern again and again to achieve that coveted high-low mix in my own home. The rare blend of affordable prices and elevated design keeps me coming back for more. I‘ve recommended the site to countless friends over the years, and I‘ve yet to hear a single complaint.
If you‘re on the hunt for stylish, contemporary furniture that won‘t break the bank, I can‘t suggest All Modern enthusiastically enough. Just be warned: you may find yourself wanting to redecorate your entire home!
