Hi there, fellow parent! If you‘re anything like me, shopping for your little ones is a never-ending task. They grow out of clothes in the blink of an eye and constantly need new gear. That‘s why I was intrigued when I first heard about Babyshop – an online store that claims to be a one-stop shop for all your baby and child needs. They offer clothing, shoes, toys, strollers, car seats and more from hundreds of top brands.
But with so many options out there, is Babyshop really worth your time and money? I decided to dive in and find out. In this no-holds-barred Babyshop review, I‘ll share my honest experience shopping on their website. I‘ll cover everything from the product quality and selection to the customer service, shipping speeds, and return process. My goal is to give you all the important details you need to decide if Babyshop is right for your family.
So grab a coffee (or maybe a glass of wine – we‘re all in the parenting trenches together!) and let‘s get started. I hope this review helps you shop smarter and find the best gear for your little ones.
Getting to Know Babyshop: Behind the Brand
First, let‘s start with some background on Babyshop. The company was founded in 2006 by Swedish husband and wife team Linn and Marcus Tagesson. As parents themselves, their goal was to take the stress out of shopping for children by offering a carefully curated selection of top brands all in one convenient online store.
Over the years, Babyshop grew from a small Nordic start-up to a global retailer with a loyal following. In 2011, they won the Nordic eCommerce Award for best online shop. And in 2012, they were named the Best Children‘s Fashion Online Boutique by Habit magazine. Today, their website attracts over 1.5 million visitors per month and their Instagram has an impressive 301K followers.
But Babyshop is about more than just commercial success. They also aim to make a positive difference through their business. The company has made gender equality, diversity, and sustainability key parts of their mission and operations. Over 50% of their leadership team and board are women. Their website features diverse models of different ethnicities. And they prioritize organic cotton, recycled materials, and toxic-free products.
Babyshop also gives back, donating a portion of sales to charities that support children‘s welfare, education and health. So when you shop on their website, you‘re not just filling your cart. You‘re supporting a brand that shares your values as a mindful modern parent.
That all sounds great on paper. But what‘s the real scoop? Is Babyshop truly parent-approved? Let‘s unpack the details so you can judge for yourself.
Highlights: Why Parents Love Babyshop
There‘s a lot to like about shopping at Babyshop. One of the biggest draws is the sheer variety of products and brands they offer. You can find everything from designer duds from Burberry and Stella McCartney to Scandinavian favorites like Mini Rodini and Geggamoja to activewear giants like Nike and Adidas. Babyshop‘s buyers scour the globe for the best of the best in each category.
This broad yet curated assortment saves busy parents tons of time and effort. Rather than bouncing between a bunch of different stores and sites, you can take care of your shopping list in one fell swoop at Babyshop. Just imagine – getting those baby shower gifts, stocking up on onesies, and picking out a new stroller all in a single order. The convenience is a huge win.
Babyshop‘s prices are another major perk. While they carry some high-end designer goods, the majority of their selection is actually super affordable. During my research for this review, I was consistently impressed by how reasonable the prices were, especially compared to buying the same brands at department stores or boutiques. And Babyshop always has some great deals and discounts going on, which I‘ll tell you more about later.
The company also gets high marks for their shipping and fulfillment. They process orders fast and offer several different delivery methods. You can get your goodies in as little as 1-3 business days with express shipping. Or choose standard shipping for a lower fee. Babyshop will ship your order to more than 50 countries worldwide.
Another thing that gives Babyshop an edge is their commitment to the environment and using sustainable materials when possible. For example, many of their clothing items are made with organic cotton or recycled polyester. Their Scandinavian brands in particular tend to be very eco-friendly. So if you‘re trying to make more green choices for your baby, Babyshop makes that easier to do.
The company is also very size-inclusive, with many items going up to 4T or 5T. As a mom with a tall toddler, I know how frustrating it is when brands stop at 24 months. So I appreciate that Babyshop caters to a wider range of ages and sizes.
Lastly, I have to give Babyshop props for their focus on gender neutral styles and moving away from rigid boy/girl categories. Whether you‘re raising your little one without gender norms or just prefer colors besides pink and blue, you‘ll find tons of cute unisex options.
So now that you have a general idea of what makes Babyshop special, let‘s get into the juicy details. Next up, I‘ll share my reviews of some of their most popular products.
Babyshop‘s Best-Sellers Put to the Test
With countless products to choose from at Babyshop, it can get overwhelming. So I combed through the best-sellers and most-loved items to narrow it down to a few top picks in several key categories. Check out my mini-reviews of Babyshop‘s stand-out clothing, strollers, car seats and toys:
Babyshop Monnalisa Bow Detail Black Dress
If you‘re looking for an adorable special occasion dress, this one is a great bet. With its black velvet fabric, contrast white collar, and sweet bow details, it‘s perfect for holiday photos or parties. The quality is fantastic – it‘s fully lined and has a soft, plush hand feel. Like a lot of Babyshop‘s items, it runs a bit big, so you may want to size down if you‘re between sizes. This would look darling paired with tights and Mary Jane shoes for a timeless, Fancy Nancy approved look.
Babyshop Ottawa Recycled Rain Set
This waterproof rain shell and pants set is ideal for drizzly day adventures. It‘s made from recycled materials and has a soft, cozy fleece lining and an adjustable hood. I love the pretty mauve pink color and reflective details for safety. My daughter wore this for a week straight at our rainy cabin vacation and stayed totally dry. It has held up great in the wash too – no shrinking, fading or losing water resistance. Definitely snatch it up!
Babyshop Ergobaby Metro Compact City Stroller
If you‘re a city dweller or frequent traveler, you need this stroller in your life. The Ergobaby Metro is incredibly lightweight at just 14 pounds, but it doesn‘t sacrifice any functionality. It has a comfy padded seat that reclines, a spacious storage basket, and a UPF 50 sun canopy. Best of all, it folds up small enough to fit in a plane‘s overhead compartment. The only downside is the higher price point, but I think it‘s worth it for the convenience and quality construction.
Bumprider Connect Stroller
Attention, parents of multiples or kids of different ages! The Bumprider Connect is an absolute game-changer. You can easily connect two (or more!) of these strollers together using the special magnetic locks. But you can also use them individually too. The strong wheels and suspension make it a smooth ride. And I‘m obsessed with the modern Scandi gray and white design. My only callout is that it does take some practice to master the folding mechanism.
Diono Radian 3QXT Car Seat
It‘s no secret that I take car seat safety super seriously. After tons of research, I decided on the Diono Radian 3QXT and bought it from Babyshop. And I have to say, it has exceeded my expectations. Install was a breeze thanks to the visual indicators and lock-offs. The steel frame feels so sturdy. And I love that it converts from rear-facing for infants to a booster for big kids up to 120 pounds. It is on the heavier side though, so not the best for air travel.
Grimm‘s Large Wooden Rainbow Stacker
We‘re big believers in open-ended toys at our house and this gorgeous rainbow stacker from Grimm‘s hits the mark. The smooth, solid wood feels lovely to touch. And there are so many ways to arrange the colorful arches – the play possibilities are endless. It‘s great for teaching spatial concepts and problem solving. A word of caution: The pieces do scatter easily, so I recommend it for ages 3 and up. It‘s pricier than a plastic toy, but so worth it as it will last for generations.
The Final Word: Is Babyshop Worth It?
So now for the million dollar question: With all the options out there today, is Babyshop really worth shopping? My honest answer is a resounding yes, with a few small caveats.
After spending many hours poking around the Babyshop website, reading verified customer reviews, and trying out products with my own little ones, I can confidently say that Babyshop offers an excellent online shopping experience for parents. The pros firmly outweigh the cons.
On the plus side, the selection and brand curation is unparalleled. You truly can find everything you need from pregnancy through preschool and beyond. The value for money is also top-notch. You get great quality and unique items for less than you‘d pay elsewhere. And I love supporting a company that prioritizes sustainability, diversity and giving back.
Shipping is speedy, returns are easy, and the customer service is friendly and responsive. The only downside is that because Babyshop is based in Europe, shipping fees to the US can add up quickly. And depending on your location, returns may not be free. So I recommend choosing carefully and ordering enough to meet the free shipping threshold when possible.
The other small gripe is that Babyshop doesn‘t offer quite as many payment methods as some competitors. They recently started accepting Klarna, which lets you pay in installments. But I wish they also took PayPal or Venmo.
All things considered, though, I highly recommend giving Babyshop a try, especially if you‘re a fan of Scandinavian style or looking to score designer baby clothes for less. The website is easy to use and the product quality is reliable. I‘ve personally bookmarked it as one of my go-to‘s when I need a baby gift or a special outfit in a pinch.
Of course, every family has different needs and budgets. Babyshop may not be the cheapest option out there if you‘re really penny-pinching. And some of the European sizing can be confusing at first if you‘re used to US brands.
But on the whole, most parents will find a lot to love at Babyshop. It‘s especially great for fashion-conscious moms, city dwellers, jet-setters, and anyone who appreciates the ease of one-stop shopping from home. Even if you don‘t buy your everyday basics here, it‘s the perfect place to shop for those Instagram-worthy outfits, heirloom-quality toys, and high-tech baby gear.
I hope this honest Babyshop review has been helpful as you navigate the wild world of shopping for your little one! With so many options, it can be hard to know where to turn. But with the inside scoop, you‘re well on your way to scoring some serious mom wins and dad victories.
I‘m wishing you happy shopping and parenting adventures ahead! Feel free to reach out with any other questions. I‘m always here to lend a hand or a virtual high five.
