Hi there fellow fashionista! If you love keeping up with the latest designer brands like I do, you‘ve probably heard of BCBG. As someone who has been wearing BCBG for years, I wanted to share my full review of the brand‘s history, style, quality, and more. Consider this your ultimate guide to all things BCBG!
What is BCBG?
Before we dive into the review, let‘s start with the basics. BCBG stands for "bon chic, bon genre" which is French for "good style, good attitude." The brand was founded in 1989 by Tunisian fashion designer Max Azria in Los Angeles.
BCBG is known for its sexy, feminine styles with a bit of an edge. They carry everything from red carpet-worthy gowns to chic separates and accessories. BCBG started with dresses and quickly expanded into a global fashion empire with 550+ boutiques worldwide and distribution in major department stores.
The BCBG woman is confident, fashionable, and not afraid to stand out in a crowd. Celebrities like Angelina Jolie, Alicia Keys, Victoria Beckham, and Miley Cyrus are all fans of the brand.
BCBG Style & Aesthetic
One of the things I love most about BCBG is their unique design aesthetic. They perfectly mix classic silhouettes with modern, trendy details. It‘s European sophistication meets LA cool-girl.
BCBG is a master at making sexy, form-fitting pieces that flatter your curves. Think body-con dresses, low necklines, high slits, and cut-outs. At the same time, they balance it out with demure details like lace, bows, and flowy sleeves.
The brand‘s signature look is very glamorous and polished, but still wearable for the everyday. They use a lot of solid neutrals like black, white, and nude mixed in with rich jewel tones and pastels. Prints are also a big part of BCBG, especially feminine florals, animal prints, and graphic designs.
Some of my all-time favorite BCBG pieces in my closet are:
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The Caeley Lace Dress: A gorgeous off-the-shoulder mini dress with tiered lace ruffles. I wore it to a summer wedding and got compliments all night long!
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The Faux Leather Moto Jacket: The perfect edgy layer to throw on over any outfit. It‘s buttery soft with cool silver hardware.
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The Andi Wrap Dress: This is my go-to dress for work events or dinner dates. It‘s simple but so chic, and the wrap silhouette is super flattering.
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The Studded Ankle Booties: These babies are fierce! The pointed toe and studded details toughen up any look.
No matter what the occasion, BCBG always has the perfect piece to make you look and feel your best. I never get tired of their innovative designs and fresh takes on trends.
Quality & Construction
Of course, style is nothing without substance. BCBG definitely delivers when it comes to quality and construction. I‘ve shopped with them for years and have been consistently impressed by how well-made their garments are.
BCBG uses high-end materials like 100% silk, Italian leather, pure cashmere, French lace, and more. You can instantly feel the difference when you touch and wear their clothes. The fabrics have a luxurious weight and drape beautifully on the body.
I also love the special details BCBG includes, like genuine mother-of-pearl buttons, Swarovski crystals, and hand-stitched embellishments. It‘s those little touches that make their pieces feel extra special and expensive.
In terms of construction, everything is double-lined and flawlessly finished. I have dresses from BCBG that are over 10 years old and have held up perfectly thanks to the quality craftsmanship. No loose threads, broken zippers, or pilling in sight.
BCBG actually has a team of expert patternmakers, sewers, and technical designers that carefully oversee the entire production process. They source materials from the best mills around the world and do multiple rounds of fittings and quality control before anything hits stores.
Even their shoes and accessories are top-notch quality. The leather is buttery soft, the hardware is weighty, and the stitching is impeccable. I never have to worry about my BCBG pieces falling apart or looking cheap.
BCBG Sizing & Fit
Let‘s talk about sizing and fit, because we all know how tricky that can be with designer brands. In my experience with BCBG, I would say they run pretty true to size.
I typically wear a size small or 4 in dresses and tops, and that‘s what fits me best in BCBG as well. Bottoms can be a little more inconsistent – I have some skirts in a small that are too big and others in a medium that are a tad snug. It really depends on the fabric and cut.
In general, I find that BCBG designs their clothes for a slimmer, more petite frame. If you have curves, you may want to size up for a more comfortable fit. Their size chart is pretty accurate though, so I always recommend checking your measurements against it.
For dresses specifically, BCBG offers a huge range from XXS (00) to XXL (16). As a shorter gal, I love that they carry petite sizing too! They even have select styles in plus sizes 1X-3X online.
One thing to note is that BCBG dresses are meant to hug and showcase your figure. If you prefer a looser, more modest fit, you may not love their silhouettes. But in my opinion, there is nothing more beautiful than a woman who embraces her shape!
The great thing about BCBG is they have so many different options and fits within each product category. They‘ve really mastered the art of creating pieces that flatter every body type.
Pricing & Value
Now let‘s address the elephant in the room: price. There‘s no denying that BCBG is a luxury brand with the price tags to match. Most of their dresses cost between $200 to $800, with some couture gowns going for over $1,000.
If you‘re looking for trendy fast fashion, BCBG is not the brand for you. But in my experience, their pieces are 100% worth the investment. The quality is unparalleled – these are garments that will last you for decades if you take care of them properly.
I have BCBG dresses that I bought for my college graduation 8 years ago that are still in pristine condition. The cost per wear is actually quite low when you consider how long their clothes last. I would much rather invest in a few nice pieces that I love than a bunch of cheap, disposable fashion.
Plus, BCBG offers frequent sales and discounts! I always recommend signing up for their email list to get notified about deals. A few times a year, they do sitewide promotions for 30-50% off everything. Their Black Friday and end-of-season clearance sales are also amazing, with discounts up to 75% off.
I‘ve scored some incredible deals on BCBG over the years. Last year, I got a $600 gown for only $150 during their summer sale. It‘s the same one I saw on the red carpet a month later!
BCBG also has an amazing rewards program where you can earn points on every purchase to redeem for cash discounts. If you join their loyalty program, you also get free shipping, birthday gifts, and early access to sales.
At the end of the day, investing in high-quality pieces that make you look and feel your best is always worth it in my book. BCBG is definitely a splurge, but one that pays off in the long run.
Customer Service & Policies
One thing I really appreciate about BCBG is their commitment to customer service. Their sales associates in-store are always so friendly and helpful. They really take the time to get to know your style and recommend pieces that will work for you.
Online, BCBG has a great live chat feature where you can ask questions and get sizing advice. They also have free 2-day shipping on all orders over $200 and easy returns/exchanges within 30 days.
If there‘s ever an issue with your order, their customer service team is very responsive over phone and email. Last year, a dress I ordered arrived with a small stain, and they sent me a brand new one overnight with no hassle at all.
In terms of policies, all BCBG clothing comes with a one-year warranty against any manufacturing defects. They also recently launched a new initiative called BCBG Rewear where you can donate your gently used BCBG pieces to women in need. I love when brands give back!
Pros & Cons
To sum it all up, here are the main pros and cons I‘ve found with BCBG over the years:
Pros:
- Unique, high-fashion designs with a sexy and feminine aesthetic
- Exceptional quality and construction using luxury materials
- Wide range of styles for every occasion, from black tie to casual
- Inclusive sizing from XXS-3X and petite options
- Frequent sales, discounts, and rewards program
- Great customer service and easy return policy
- One-year warranty and charitable giving initiatives
Cons:
- High price point, not accessible for every budget
- Runs small in some styles, may need to size up for curves
- Limited brick-and-mortar stores in some areas
- Trend-focused, so some styles go out of fashion quickly
Overall, I absolutely love BCBG and think they are worth the investment for anyone who wants long-lasting, beautifully crafted clothing. Their pieces make me feel confident, stylish, and ready for any occasion.
My BCBG Story
I still remember my first BCBG dress like it was yesterday. I was 16 and had saved up babysitting money for months to afford it. It was a gorgeous black silk slip dress with delicate spaghetti straps and lace trim.
I wore that dress to my junior prom and felt like a million bucks. I danced all night without any wardrobe malfunctions and got so many compliments from my friends. Even now, over a decade later, I still have that dress in my closet.
That was the start of my love affair with BCBG. Since then, I‘ve shopped with them for every major milestone – college formals, internship interviews, my best friend‘s wedding, and more. I even wore a white BCBG gown to my own wedding!
What I love about the brand is how they make every woman feel beautiful and special. No matter your age, size, or style, BCBG has something that will make you feel like your best self. Wearing their clothes gives me an instant boost of confidence.
One of my favorite BCBG memories was when I met Max Azria at a fashion event in college. I was wearing one of his dresses, of course. He complimented my style and we chatted about his design inspiration.
I‘ll never forget how kind and down-to-earth he was, even as the head of a major fashion empire. He truly cared about making women feel empowered through his clothing. Although Max has sadly passed, I know his vision lives on through BCBG today.
Final Thoughts
Well, there you have it – my honest, comprehensive review of BCBG! I hope this guide was helpful in breaking down everything you need to know about the brand‘s history, style, quality, sizing, customer service, and more.
At the end of the day, fashion is all about expressing yourself and wearing what makes you feel amazing. BCBG has been a huge part of my personal style journey over the years, and I‘m so grateful for the confidence and joy their clothes bring me.
I truly believe every woman deserves to treat herself to a gorgeous BCBG piece she can treasure forever. Whether you‘re shopping for a special occasion or just want to add some luxury to your everyday, you can‘t go wrong with BCBG.
Just remember to read the size charts, watch for sales, and have fun with it! Style is all about experimentation and making the look your own.
I hope you found this review helpful! If you have any other questions about BCBG, feel free to leave a comment or DM me. I‘m always happy to chat fashion.
Until next time, stay fab!
Xoxo,
Your Resident BCBG Fashionista
