Hello my beautiful friend! Today we‘re diving deep into the dazzling world of Beautylish, one of my all-time favorite online beauty destinations. As a passionate beauty blogger and shameless makeup addict, I‘ve spent years exploring every corner of the Internet in search of the dreamiest products and most rewarding shopping experiences. Hands down, Beautylish is the one I return to again and again.
In this tell-all Beautylish review, I‘ll be sharing:
- What makes Beautylish stand out from the likes of Sephora and Ulta
- The pros and cons of shopping with Beautylish
- My personal experiences over 5+ years as a loyal customer
- In-depth reviews of my favorite Beautylish products
- Tips for snagging the best deals and maximizing your experience
By the end, you‘ll understand why I‘m such a Beautylish fangirl and whether it‘s the right fit for your own beauty journey. Let‘s get glowing!
My Love Affair With Beautylish
I stumbled upon Beautylish back in 2016, when I was still a baby blogger exploring the vast universe of online beauty shopping. Amidst a sea of mega retailers, Beautylish immediately caught my eye with its carefully curated selection of luxury and indie brands. It felt like I‘d been invited to an exclusive club for beauty lovers in-the-know.
But it wasn‘t just the covetable product range that won me over. From my very first order, I was blown away by the personalized service. Every pink Beautylish box came lovingly packed with samples selected just for me, handwritten notes, and speedy shipping that never left me waiting long.
Over the years, as my blog has grown, I‘ve been lucky enough to try countless products from dozens of online shops. But Beautylish remains my ride-or-die. Beyond the VIP treatment, I‘ve come to deeply admire their mission of connecting beauty lovers and fostering genuine community. It aligns perfectly with my "beauty is for everyone" philosophy.
7 Reasons Beautylish Beats Other Beauty Retailers
So what is it about Beautylish that inspires such devotion? Allow me to count the ways:
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Unparalleled Product Selection: Beautylish‘s brand curation is chef‘s kiss. They carry all the luxury icons like Charlotte Tilbury and Natasha Denona alongside cutting-edge indies you‘ve never heard of. Every product has been vetted for quality and innovation, so you know you‘re getting the best of the best.
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5-Star Customer Service: Beautylish‘s customer care is the stuff of legends. The team is knowledgeable, friendly, and always goes above and beyond. Once, they even tracked down a discontinued lipstick from my grandma‘s favorite brand! Returns are easy and free within 60 days.
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Rocket Speed Shipping: If you get separation anxiety waiting for packages like I do, you‘ll love Beautylish‘s super speedy shipping. Over 90% of my orders have arrived within 2 days—even during holiday rushes! Everything is gorgeously gift-wrapped too.
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Community Vibes: Beautylish isn‘t just a store, it‘s a meeting place for beauty besties around the world. The site features forums, tutorials, and over 500,000 honest product reviews. When I need advice, it‘s like having a glam squad at my fingertips.
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Flexible Payments: Beautylish‘s flexible payment plans are a dream for champagne tastes on a beer budget. For any order over $100, you can choose to pay in interest-free installments. It‘s perfect for splitting up big-ticket items like my beloved Natasha Denona Biba Palette.
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Global Citizenship: As an internationally-minded gal with friends across the pond, I‘m thrilled that Beautylish offers worldwide shipping to dozens of countries. It makes me so happy knowing my international followers can get in on the fun!
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All the Perks: Beautylish treats its customers like royalty. I‘m talking generous GWPs, personalized samples, first access to launches, and a stellar rewards program. The coveted Lucky Bag promotion every December is like Christmas come early.
Now, no retailer is 100% perfect, and for the sake of transparency, there are a few minor downsides to Beautylish:
- It‘s not the cheapest. As a luxury retailer, prices tend to be at a premium. However, the consistent quality and service make it worthwhile for me.
- Sample availability can be limited for some brands. If you‘re a "try before you buy" type, you may not always find samples for certain items (but customer reviews and the great return policy help!)
- There‘s no physical Beautylish store for in-person swatching and advice. But honestly, the website is so user-friendly and the customer service so responsive, I‘ve never felt I was missing out.
At the end of the day, the pros vastly outweigh the cons for me—and hundreds of thousands of other devoted customers agree! In a 2020 Beauty Insider survey, Beautylish ranked #1 for customer loyalty, with a Net Promoter Score of 86 (that‘s 30% higher than the beauty industry average!).
How Beautylish Stacks Up to the Competition
Inevitably, Beautylish gets compared to the other heavy hitters like Sephora, Ulta, and Dermstore. Here‘s my take on how it shakes out:
Retailer | Strengths | Weaknesses |
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Beautylish | Finest curation of luxury/indie brands, 5-star service, speedy shipping, strong community | Higher prices, no physical store |
Sephora | Largest brand selection, physical stores, famous GWPs/rewards | Crowded stores, hit-or-miss service, slower online shipping |
Ulta | Mix of high-end and drugstore, rewards program, in-store services | Overwhelming store size, inconsistent stock, focus divided across categories |
Dermstore | Dermatologist-backed skincare, expert advice, subscribe & save | Limited makeup selection, slower shipping, less samples/GWPs |
Ultimately, Beautylish wins for me when I‘m looking for the most special, hard-to-find luxury products and I want that "treated like a queen" feeling. It can‘t necessarily compete with the breadth of Sephora or Ulta, but that‘s actually what I love—Beautylish is about quality over quantity. Every item is best-in-class.
My Beautylish Hall of Fame: 5 Desert-Island Products
I‘ve purchased hundreds of products from Beautylish over the years (perks of being a beauty blogger!) but there are a few forever gems I return to over and over. If I was stranded on a desert island, these are the 5 Beautylish products I‘d want with me:
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Good Molecules Niacinamide Brightening Toner ($14): I‘ve raved about this toner for years, and for good reason. The 10% niacinamide and 1% vitamin C combo has worked miracles on my dark spots and uneven texture. It absorbs lightning fast and leaves the most incredible glow. And the price? An absolute steal.
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Sonia G Builder Pro Brush ($32): Meet my secret weapon for a sculpted, airbrushed complexion. The unique combo of undyed Saikoho goat bristles and synthetic fibers picks up the perfect amount of foundation and buffs it into skin seamlessly. It‘s Japanese artisan craftsmanship at its finest.
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Wayne Goss Luxury Eye Palette in Pearl Moonstone ($55): This curated palette of neutral champagnes, peaches and bronzes never fails me. The shadows are so silky and pigmented, you barely have to touch your brush in. I can create everything from subtle washes to dramatic cut creases. It‘s pure luxury.
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Oribe Dry Texturizing Spray ($36): On days I‘m embracing my natural waves, a spritz of this cult-favorite spray adds instant cool-girl texture. It builds the most gorgeous piecey volume without weighing down my fine hair. Worth every penny and smells divine.
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Natasha Denona Chroma Crystal Liquid Eyeshadows ($25): These are the ultimate one-and-done eyeshadows. I just swipe on the ultra-shimmery, light-reflecting formula and blend with my finger. The shade range is stunning, from delicate pastels to mesmerizing duochromes. It‘s the easiest 30-second glam ever.
I‘d love to hear which Beautylish products have stolen your heart! Head to the comments and let‘s chat.
How to Get the Most Out of Beautylish
Before we wrap up this epic Beautylish review, I want to leave you with my top tips for making the most of your experience:
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Engage with the Beautylish community. Read reviews, ask questions, and connect with like-minded beauty lovers. It‘s a judgment-free zone for getting trusted advice and discovering hidden gems.
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Don‘t sleep on the indie brands. Some of my favorite Beautylish discoveries have been from small-batch, up-and-coming lines like Sonia G, Good Molecules, and Chikuhodo. Be adventurous and try something new!
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Always check the "New Arrivals" and "Sale" tabs. Beautylish is often the first retailer to launch exciting new products—you don‘t want to miss out. And the sales they do run are legendary (I‘m still dreaming about last year‘s Cyber Monday deals…)
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Take advantage of the flexible payments. Beautylish makes luxury beauty accessible with their interest-free payment plans. If you‘ve been lusting after a pricey palette or brush set, see if you can break it into manageable installments.
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Read the Expert Advice articles. The Beautylish editorial team produces such high quality, informative content. I‘ve learned so much about ingredients, techniques, and product backstories from their articles. It‘s a great place to educate yourself.
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Download the Beautylish app. It makes shopping and tracking orders a breeze, plus you‘ll get access to app-exclusive promos and launches. The in-app photo reviews are super helpful too.
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Get on the email list. I know, another brand newsletter, but trust me—this one‘s good. Beautylish sends the most stunning, shoppable editorials and always gives email subscribers first dibs on special offers. It‘s eye candy you won‘t want to miss.
The Verdict
Congratulations, you made it through this novel of a Beautylish review! If you can‘t already tell, I‘m a superfan for life. Beautylish has introduced me to some of my favorite brands, leveled-up my artistry, and made me feel like a valued part of the beauty community.
I‘d recommend Beautylish to any beauty lover who:
- Is looking for best-in-class product performance and innovation
- Craves a little luxury and personalization in their shopping experience
- Geeks out about indie and international beauty brands
- Wants to connect with fellow makeup enthusiasts
- Values top-tier customer service and perks
If you were on the fence about giving Beautylish a try, I hope this honest review gave you the confidence to take the plunge. Start with my Holy Grail products above and let me know how you like them. Better yet, check out the community and see what other Beautylish obsessives are raving about.
Here‘s to looking and feeling like our most radiant selves! Until next time, my beautiful friend.
xoxo Your Friendly Neighborhood Beauty Blogger