Hey there, fellow home decor lovers! If you‘re anything like me, you‘re always on the hunt for bedding that looks amazing, feels even better, and doesn‘t cost a fortune. So when I started hearing all the buzz about Bed Threads, the Australian brand that‘s taking the internet by storm with their 100% flax linen sheets, duvet covers, and more, I knew I had to get my hands on a set and put them to the test.
In this super detailed, no-BS review, I‘m sharing everything you need to know about Bed Threads—the good, the bad, and the (very) beautiful. I‘ll cover the brand story, product details, and all the pros and cons, plus my honest thoughts after sleeping on these babies for the past three months. So grab a cup of coffee (or wine, no judgment) and let‘s dive in!
What is Bed Threads?
First, a quick rundown on Bed Threads for those who aren‘t familiar. This direct-to-consumer bedding company was founded in 2017 by husband and wife duo Genevieve and Alan Rosen. Their goal was simple: to make high-quality, 100% flax linen bedding more accessible and affordable, without sacrificing on style or durability.
In just a few short years, Bed Threads has become a cult-favorite brand, beloved by design bloggers, Instagram influencers, and regular folks like you and me. They‘ve been featured in pretty much every major publication, from Vogue Living to Domino to The New York Times. So what‘s all the hype about?
The Products
Bed Threads offers a tightly curated collection of linen bedding essentials, including fitted sheets, flat sheets, pillowcases, and duvet covers. You can shop these pieces individually or in sets, with prices ranging from $50 for a pillowcase set to $380 for a full king-size bundle.
One of the biggest draws of Bed Threads is the sheer amount of color options—they have a whopping 20 shades to choose from, all in the brand‘s signature muted, earthy palette. I‘m talking terracotta, sage, turmeric, lavender, and more. You can mix and match to your heart‘s content or go for a monochromatic look. They also have limited-edition seasonal colors that rotate in and out.
Another thing I love about Bed Threads is the attention to detail in the design. The sheets have a lovely hemstitch border, while the pillowcases feature envelope closures (aka no annoying zippers or buttons). The fitted sheets have a generous depth to accommodate thicker mattresses, and the duvet covers have a nifty button closure. It‘s the little things!
The Benefits of Linen
Now, let‘s talk about the star of the show: the 100% French flax linen. If you‘re new to the world of linen bedding, you might be wondering what all the fuss is about. Here are a few key benefits:
1. Breathability
Linen is one of the most breathable fabrics out there, thanks to its hollow fibers that allow for excellent airflow. This means it keeps you cool and dry in the summer, but also insulates in the winter. According to a study by the University of Lorraine, linen can absorb up to 20% of its weight in moisture before feeling damp, making it an ideal choice for sweaty sleepers.
2. Durability
Linen is one of the strongest natural fibers in the world, with 2-3 times the strength of cotton. It‘s also resistant to wear and tear, so you can expect your linen sheets to last for years (if not decades) with proper care. Fun fact: linen actually gets stronger when wet, which is why it was historically used for ship sails and tents.
3. Softness
Okay, I‘ll be real with you—linen sheets have a distinct texture that can feel a bit rough or stiff at first, especially compared to super soft fabrics like microfiber or bamboo. But! Linen gets softer and more supple with every wash, developing a buttery texture that feels amazing against the skin. Bed Threads pre-washes their fabric for added softness right out of the box.
4. Sustainability
Linen is one of the most eco-friendly fabrics you can choose for your bedding. Flax requires very little water or pesticides to grow, especially compared to thirsty crops like cotton. The entire plant can be used (the seeds for oil, the stalks for fiber), leaving little to no waste. Plus, linen is biodegradable and recyclable.
The Bed Threads Difference
Of course, not all linen bedding is created equal. There are a few key things that set Bed Threads apart from the competition:
1. Quality
Bed Threads works exclusively with a family-run factory in China to produce their linen, using only the highest quality French flax. Each step of the process is Oeko-Tex certified, meaning it‘s free from harmful chemicals and synthetics. The fabric is also pre-washed for added softness and durability.
2. Transparency
In an industry that‘s notoriously opaque about sourcing and manufacturing practices, Bed Threads is refreshingly transparent. They openly share information about their factory, their materials, and their production process on their website and social media. As a consumer, I appreciate knowing exactly where my bedding is coming from and how it‘s made.
3. Giving Back
Bed Threads is committed to giving back to the community, both locally and globally. They donate $1 from every sale to the Ayurveda Life Foundation, a non-profit that provides education and healthcare to women and children in rural India. They also partner with i=Change, a platform that allows customers to choose which charity their donation supports at checkout.
My Experience
Alright, now for the moment of truth: my honest review of Bed Threads bedding after using it for the past few months. I opted for the "Build Your Own Bundle" in the shades Terracotta and Oatmeal, which includes:
- 1 fitted sheet
- 1 flat sheet
- 2 pillowcases
- 1 duvet cover
The total came out to $380 for a queen size, which is definitely pricier than your average bedding set from Target or Amazon. But in my opinion, it‘s well worth the investment for the quality and style.
The Look
I am OBSESSED with the colors I chose. The Terracotta is a warm, earthy orange that adds such a cozy vibe to my bedroom, while the Oatmeal is a perfect neutral that goes with everything. I love mixing and matching them for a tonal look, but they also pair well with other colors like sage green or mustard yellow.
The linen has a really beautiful, natural texture that looks effortlessly chic and elevated. I was a little worried about wrinkling, but I‘ve found that a quick steam or iron takes care of any stubborn creases. Plus, I kind of dig the slightly rumpled, lived-in look—it feels very French countryside chic.
The Feel
Not gonna lie, I was a little nervous about the feel of linen sheets, especially since I‘m used to super soft cotton. But I was pleasantly surprised by how comfortable they are! Yes, the fabric is definitely more textured and grainy than other materials, but not in a scratchy or irritating way. It‘s more like a gentle exfoliation for your skin.
I‘ve also noticed that the linen gets softer and more supple with each wash, just as promised. After a few months of use, my sheets have developed a really lovely, worn-in feel that‘s hard to describe but SO cozy. I actually find myself looking forward to crawling into bed at night, which is saying something.
The other thing I love about these sheets is the temperature regulation. I tend to sleep hot (like, waking up in a pool of sweat hot), but the linen keeps me cool and dry all night long. It‘s also great in the winter, since it has natural insulating properties. I can comfortably use my Bed Threads year-round, which is a huge plus.
The Details
As someone who appreciates good design, I‘m really impressed by all the thoughtful details in Bed Threads bedding. The fitted sheet has extra deep pockets that easily accommodate my tall mattress, without slipping or bunching. The pillowcases have a generous size and a neat envelope closure that keeps my pillows in place. And the duvet cover has sturdy button closures and interior ties to keep my duvet from shifting around.
I also love that each piece is sold separately, so I can mix and match colors and replace individual items as needed. It‘s a more sustainable and cost-effective approach than buying a whole new set every time something wears out or I want to switch up my style.
Care & Maintenance
Caring for linen bedding is a little different than other materials, but don‘t let that scare you off! Here are a few tips to keep your Bed Threads in tip-top shape:
- Wash your bedding before first use to remove any natural oils and soften the fibers
- Use a gentle cycle with mild detergent (no bleach or fabric softeners) in cold or warm water
- Separate your linen from other laundry to avoid abrasion and pilling
- Tumble dry on low heat or line dry for a more crisp texture (I prefer the dryer for softness)
- Remove promptly from the dryer to minimize wrinkling, or embrace the natural crumples!
- Iron on high heat with steam for a crisp look, or skip it for a more relaxed vibe
- Store your linen in a cool, dry place away from direct sunlight (it can fade over time)
With proper care, your Bed Threads should last for years and years. The brand even offers a limited lifetime warranty against manufacturing defects, so you can feel confident in your investment.
The Bottom Line
So, is Bed Threads worth the hype (and the price tag)? In my humble opinion, 100% yes. These sheets have completely transformed my sleep experience and elevated the look of my bedroom. I love the laid-back luxury of linen, the gorgeous color options, and the brand‘s commitment to quality and sustainability.
Of course, linen bedding is not for everyone. If you prefer a silky smooth texture or a perfectly crisp look, you might want to stick with sateen or percale cotton. And if you‘re on a tight budget, there are definitely more affordable options out there (though I would argue that Bed Threads is reasonably priced for the quality).
But if you‘re looking to invest in some seriously chic, comfortable, and long-lasting bedding, I can‘t recommend Bed Threads enough. Trust me, your sleep (and your Instagram feed) will thank you.
Sweet dreams!
FAQs
How often should I wash my Bed Threads linen?
It‘s recommended to wash your linen bedding every 1-2 weeks, depending on your personal preference and usage. Linen is naturally antimicrobial and stain-resistant, so it doesn‘t need to be washed as often as other materials.
Can I use bleach on my linen sheets?
No, bleach can damage the natural fibers and cause yellowing over time. Stick to mild, eco-friendly detergents and pre-treat any stains with a gentle stain remover.
Do I need to iron my Bed Threads linen?
It‘s totally up to you! Linen naturally wrinkles and crumples, which is part of its relaxed charm. If you prefer a more polished look, you can iron your bedding on a high heat with steam. Or, embrace the lived-in look and skip the ironing altogether.
What size should I get?
Bed Threads offers all the standard sizes, from twin to California king. They also have a handy size guide on their website to help you find the perfect fit for your mattress. If you‘re in between sizes or prefer a looser fit, they recommend sizing up.
Can I return or exchange my Bed Threads?
Yes, Bed Threads offers free returns and exchanges within 15 days of delivery for US orders (45 days for international). Your items must be unused and in their original packaging. Just email [email protected] to initiate the process.
Shop Bed Threads
Ready to try Bed Threads for yourself? Here are a few ways to save:
- Use code SWEETDREAMS for 10% off your first order
- Join their mailing list for exclusive sales and promotions
- Shop the "Last Chance" section for up to 40% off discontinued colors and styles
- Refer a friend and you‘ll both get $25 off your next order
Visit bedthreads.com to build your dream linen bedding set. Happy sleeping!
