If you‘re passionate about natural haircare and always on the hunt for the latest holy grail products, you may have heard some buzz around Chebeauty. This up-and-coming brand has been generating excitement for its use of chebe powder, a traditional African ingredient renowned for promoting strong, healthy hair growth.
As someone who loves testing out new products and sharing honest reviews, I was intrigued to dive deeper into the Chebeauty brand. I‘ll give you my detailed thoughts on the bestselling products, key ingredients, customer feedback, and more.
By the end of this comprehensive Chebeauty review, you‘ll have all the info you need to decide if these chebe powder infused formulas are worth adding to your haircare routine. Let‘s get started!
About Chebeauty: Brand Story and Mission
Founded in 2017 by Comfort Dassin-Davis, Chebeauty‘s mission is to bring the potent haircare secrets of Chad to a global audience. The brand‘s star ingredient, chebe powder, has been used for generations by Chadian women to grow long, thick, healthy hair, even in harsh desert climates.
Inspired by the incredible locks of her own Chadian mother and aunts, Comfort decided to start Chebeauty as a way to share this ancestral hair wisdom and empower women of all backgrounds to embrace their natural beauty.
The brand has experienced rapid growth over the past few years, selling over 15K products already. Chebeauty even caught the attention of major publications like Essence, Allure, and Refinery29.
But Chebeauty isn‘t just a financial success story – it‘s clear this brand has a deeper purpose. A portion of proceeds are donated to programs supporting Chadian women and girls. Comfort is passionate about honoring the culture and community behind chebe powder.
What Makes Chebe Powder Special?
Now that you know the story behind the brand, let‘s talk about what makes chebe powder such a standout haircare ingredient. Chebe powder is derived from the harvest of a native Chadian plant, Croton zambesicus. The dried herbs are combined with essential oils like karkar and missic oil to create a potent powder.
Chad has one of the hottest, driest climates in the world. Yet the women there are known for their incredibly long, thick hair that retains moisture despite the arid environment. Chadian women credit chebe powder as the secret to keeping their hair so healthy and hydrated.
Traditionally, chebe powder is mixed with water or oils to form a paste. This is applied to the hair in sections, then covered to allow for deep penetration. This treatment acts as a protective sealant to lock in moisture, prevent breakage, and encourage strong, healthy growth.
Chebe powder is packed with nutrients that are essential for optimal hair health:
- Vitamins A, C, E, K, and B vitamins
- Minerals like calcium, copper, zinc, selenium
- Amino acids
- Fatty acids
- Antioxidants
This combination of vitamins, minerals, and oils nourishes the scalp, strengthens the hair shaft, boosts elasticity, and helps repair damage. Many also report that chebe powder has helped reduce shedding and dandruff.
The cool thing about Chebeauty is that they‘ve taken this ancient recipe and adapted it for the modern consumer. Their collection features chebe powder infused shampoos, conditioners, masks, and styling products to make it easy to incorporate into your regimen.
Reviewing Chebeauty‘s Bestsellers
Chebeauty has an extensive product catalogue that can be a little overwhelming for first-time shoppers. To help you out, I‘m going to focus on the top 5 bestsellers and give you my honest thoughts on each one:
Chebeauty Chebe Hair Butter
The Chebeauty Chebe Hair Butter is one of the brand‘s hero products. This 100% natural whipped butter is specially formulated to deliver intense moisture, softness, and shine.
In addition to chebe powder, this butter contains coconut oil, shea butter, olive oil, and aloe vera to moisturize and nourish curly, coiled and kinky hair textures. The texture is thick and creamy, but it melts in beautifully without leaving hair feeling greasy or weighed down.
I love using this butter as an overnight deep treatment. I apply it liberally on damp hair, pop on a shower cap, and let it work its magic while I sleep. In the morning, my hair is noticeably softer, more defined, and easier to detangle. It also provides great moisture and light hold for twist-outs and braid-outs.
The Chebe Hair Butter has a 4.96/5 star rating on the Chebeauty site with rave reviews, like this one:
"I have 4C hair and struggle with dryness. After using this butter consistently for a month, I‘ve already noticed improved hydration, strength and growth! It smells heavenly and provides amazing definition for my coils."
Chebe Hair Growth Oil
If your scalp is feeling dry, irritated or tight, give the Chebe Hair Growth Oil a try. This nutrient-dense blend features chebe powder along with natural oils like castor, olive, peppermint, tea tree, and lavender.
These oils are known for their anti-inflammatory, antifungal, and circulation-boosting benefits. The peppermint oil provides a refreshing tingle that feels amazing on tension headaches or itchy scalps.
I‘ve been applying this oil to my scalp 2-3 times per week and definitely notice a difference. It instantly soothes any irritation and leaves my scalp feeling hydrated and happy – not greasy. I really enjoy the calming lavender scent as well.
After a few weeks of consistent use, I started to see some sprouting of new baby hairs along my edges and nape of the neck. I can‘t say conclusively that it‘s from this oil, but the "hair growth" claim seems worth exploring!
Chebe Leave-In Conditioner
A good leave-in conditioner is a must for keeping hair soft, detangled, and moisturized in between washes. The Chebe Leave-In Conditioner has received high praise as a daily refresher for curls, coils, and waves.
With chebe powder, aloe vera, shea butter, rice water, and vitamin E, this lightweight formula softens, enhances shine, and provides light definition without crunch. It layers well under the Chebe Hair Butter for a one-two punch of moisture.
I like spritzing this on my hair every morning to rehydrate and refresh my curls. It instantly makes my hair feel softer and look more vibrant. The spray nozzle delivers a fine, even mist and the product absorbs quickly with no stickiness or residue.
This is a very versatile product that can be used in so many ways – as a detangler, curl refresher, heat protectant, and light styling aid. If you‘re looking for a multi-purpose leave-in that won‘t break the bank, definitely check this one out.
Chebe Deep Conditioner
For wash day, the Chebe Deep Conditioner has gained a cult following for its ability to make detangling a breeze, even on the kinkiest hair textures. This ultra-thick, buttery formula is enriched with chebe powder, shea butter, avocado oil, and honey to deeply condition and nourish hair.
I was impressed by how well this conditioner melted away my stubborn knots and tangles – my wide tooth comb glided through like butter! It rinsed clean and left my curls feeling ridiculously soft, bouncy, and hydrated.
If your hair is feeling particularly parched or damaged from heat styling or chemical processing, try using this conditioner as an overnight mask. Apply it liberally to damp hair, cover with a plastic cap, and allow it to penetrate for at least 30 minutes (or overnight). Rinse it out in the morning and prepare for the softest, silkiest curls of your life!
Chebe Hair Butter Balm
Another standout from the Chebeauty collection is the Chebe Hair Butter Balm. This rich, concentrated formula features organic chebe powder, mango butter, cocoa butter, and beeswax to seal in moisture, tame frizz, and add shine.
I‘ve been loving this balm to slick down my edges and smooth my ends. It provides excellent control and hold without any crunch or flaking. You can also use it to sculpt braids, locs, and twists. A little goes a long way, so this jar will last you ages!
Like most of Chebeauty‘s products, the Chebe Hair Butter Balm has a fresh, herbaceous scent thanks to the infusion of lavender and peppermint essential oils. The smell is natural and not overpowering.
Chebeauty Reviews from Real Customers
You‘ve heard my thoughts, but what are other customers saying about Chebeauty? I scoured the web to find the most helpful user reviews:
"I‘ve tried countless haircare lines targeted for natural hair and this is the only one that consistently works for me. The Chebe Leave-In is my holy grail product – it makes my 4C curls so shiny, bouncy and juicy!" – Nia T.
"I took a chance on the Chebe Growth Oil after seeing it all over my Instagram explore page. I‘ve been struggling with thinning edges and bald spots for years. After just 1 month of using this oil every other day, I‘m already seeing baby hairs filling in. I‘m shocked!" – Lauren M.
"As I‘ve gotten older, my hair has become much drier and more brittle. The Chebe Deep Conditioner has been a game changer – my strands are so much softer, stronger, and more resilient. It‘s now a non-negotiable in my routine!" – Debra J.
"I love that Chebeauty uses such high-quality, clean ingredients. I have a very sensitive scalp and a lot of products make me itch like crazy. I can use the entire Chebeauty line with no issues – my scalp has never felt healthier." – Anita K.
Overall, the customer reviews for Chebeauty are overwhelmingly positive. The brand has a 4.8 star average rating on their website, with hundreds of glowing testimonials. Of course, everyone‘s hair is unique, so individual results can vary. But the high percentage of repeat customers is very promising.
Chebeauty Pros and Cons
To summarize, here are the main pros and cons I‘ve found with Chebeauty:
Pros:
- High-quality, natural ingredients
- Effective at providing long-lasting moisture and definition
- Strengthens hair and encourages healthy growth
- Scents are pleasant and not overpowering
- Black woman-owned brand
- Portion of proceeds support Chadian women and girls
- Free shipping on orders $50+
- 30 day return policy
Cons:
- Pricier than drugstore haircare brands
- Shipping can take up to 2 weeks depending on location
- Some products are often sold out due to high demand
Is Chebeauty Right for You?
So, is Chebeauty worth the hype? In my opinion – absolutely! I was very impressed by the quality of these products and the thoughtfulness behind the brand.
I think Chebeauty is an especially great fit for anyone with curly, coiled, or kinky hair textures looking for a natural way to boost moisture, shine, and manageability. The products are also wonderful for those dealing with dryness, breakage, or scalp irritation.
While Chebeauty is pricier than some drugstore haircare brands, I believe the quality of the ingredients and effectiveness of the formulas makes it a worthy splurge. If you‘re on a budget, start with one of the bestsellers like the Chebe Leave-In or Deep Conditioner.
For those with fine hair or oily scalps, use a light hand with the butters and oils to avoid weighing your hair down. And as with any new haircare product, it‘s always good to patch test first to rule out any sensitivities or allergies.
Where to Buy Chebeauty Products
Ready to give Chebeauty a try? The full product line is available on the brand‘s website, chebeauty.com. They offer free shipping on all domestic orders over $50.
Chebeauty also has a subscribe and save option where you can get your favorite products delivered every 1, 2, or 3 months. Subscribers save 10% on every order!
The brand occasionally offers discount codes to email subscribers – sign up on their website to stay in the loop on sales and new product launches. You can also follow @chebeauty on Instagram for announcements.
While writing this Chebeauty review, I noticed several of the bestselling products were sold out. If the item you want is out of stock, you can join the waitlist to be notified when it‘s back.
Final Thoughts on Chebeauty
Skincare has been having a major moment in the beauty industry for the last few years. But I truly believe that haircare is the next frontier. Brands like Chebeauty prove that what you use on your scalp and strands is just as important as what you put on your face!
What impresses me most about Chebeauty is their commitment to honoring and preserving traditional Chadian haircare wisdom. In an industry that often prioritizes trends over tradition, it‘s refreshing to see a brand that celebrates ancestral beauty knowledge.
If you‘ve been curious about chebe powder, Chebeauty is a great place to start. Their formulas stay true to the original recipes while adding modern touches for convenience and effectiveness.
I hope this Chebeauty review helped you learn more about this up and coming brand. Let me know in the comments if you‘ve tried any of their products – I‘d love to hear about your experience!
