Since bursting onto the scene in 2018, CRAFTD London has been shaking up the men‘s jewelry game with their bold, handcrafted designs and premium quality pieces. This UK-based brand has amassed a cult following of over 298K on Instagram and scored features in Forbes, but are their pendants, chains, and rings really worth the hype?
In this in-depth CRAFTD London review, we‘ll take a closer look at the story behind the brand, bestselling products, customer feedback, and how CRAFTD stacks up to the competition to help you decide if their jewelry deserves a place in your collection. Let‘s dive in!
About CRAFTD London
The idea for CRAFTD London was first sparked when co-founder Alex Cannon was working as a model and was constantly disappointed with the men‘s jewelry options on set. The cheap fast fashion pieces would turn his skin green, while the high-end items were way overpriced and lacked any edge or character. Alex knew there had to be a better way.
He brought the idea to his entrepreneur friend Danny Buck, and the two set out on a mission to disrupt the industry with high-quality, handmade jewelry designed for the modern, style-conscious man. They officially launched CRAFTD London in 2018, with Alex as Creative Director and Danny heading up operations.
From minimalist chains and dog tag pendants to statement-making signet rings and bracelets, every piece is handcrafted in the brand‘s London workshop using premium materials like 316L stainless steel and 18K gold plating. But CRAFTD is about more than just great products – they‘re all about empowering men to express their individuality and redefine masculinity on their own terms.
"We pour our heart and soul into every piece we make at CRAFTD. It‘s not just jewelry to us – it‘s an extension of your personality and a way to tell your story. Our pieces are made for men who aren‘t afraid to stand out and make a statement."
- Alex Cannon, Creative Director and Co-Founder
CRAFTD London‘s Bestselling Jewelry
So which CRAFTD London pieces get the most love from customers? Here‘s a rundown of some of their most popular pendants, chains, and rings:
CRAFTD Compass Pendant
CRAFTD London‘s signature Compass Pendant is the piece that started it all and remains a fan favorite to this day. Designed to remind you to always follow your own true north, this timeless pendant features an engraved compass design on a circular stainless steel pendant. It comes with a 20-inch chain and is available in both silver and gold.
CRAFTD Crucifix Pendant
Whether you‘re a believer or just love the iconic look, the CRAFTD Crucifix Pendant makes a powerful statement. The 1.1" x 0.8" cross pendant showcases an intricate depiction of Jesus on the crucifix and hangs from a 20-inch 316L stainless steel chain. Choose from tarnish-resistant silver or gold finishes.
CRAFTD Rope Chains
Add a bold yet lightweight accent to any outfit with CRAFTD‘s collection of Rope Chains. Crafted from premium 316L stainless steel and plated in 18K gold, these eye-catching 0.1" thick chains feature a unique rope texture and come in 20, 22, and 24-inch lengths. Wear them solo or stacked with your favorite pendants.
CRAFTD Signet Rings
A modern take on the classic signet ring, CRAFTD‘s collection features sleek designs like the Othello Ring, Regency Ring, and Flat Top Ring in high-polish finishes. Crafted from premium stainless steel with 18K gold or black rhodium plating options, these substantial rings add an instant dose of luxury to your look.
Craftd Customers Rave About Quality & Service
With thousands of glowing reviews, it‘s clear that CRAFTD London has built a loyal fanbase who love their products. Customers frequently praise the exceptional quality, craftsmanship, and attention to detail of CRAFTD‘s pieces, noting that they look and feel far more expensive than their actual price tag.
"I was a bit skeptical ordering jewelry online, but I‘m blown away by the quality of my CRAFTD pieces. The weight and finish are top notch and they‘ve held up great with daily wear. I get compliments constantly and always recommend CRAFTD to my friends."
- Michael, CRAFTD customer
Another aspect that customers appreciate is CRAFTD‘s commitment to service. Their team is super responsive to questions and issues, and they offer a lifetime warranty on all of their pieces. So if anything happens to your jewelry, they‘ll replace it for free – no questions asked. Shoppers also love that CRAFTD offers free worldwide shipping on orders over $100.
"I had a small issue with my order and the CRAFTD team resolved it immediately. Their customer service is top notch and you can tell they really care about their customers. It‘s refreshing to see in this day and age."
- Tyson, CRAFTD customer
How CRAFTD Stacks Up to the Competition
The men‘s jewelry market is more crowded than ever, so how does CRAFTD London compare to other popular brands? Let‘s take a look:
CRAFTD vs Clocks & Colours
While both brands offer premium men‘s accessories, Clocks & Colours has a more edgy, rocker vibe compared to CRAFTD‘s clean, minimalist aesthetic. Clocks & Colours also uses mostly sterling silver in their designs, while CRAFTD focuses on stainless steel and gold. Pricewise, CRAFTD is slightly more affordable, with pendants starting at $55 versus $80+ for Clocks & Colours.
CRAFTD vs Vitaly
Canadian brand Vitaly is another popular choice for modern men‘s jewelry. Like CRAFTD, they use high-quality stainless steel and focus on simple, understated designs. However, Vitaly has a larger selection of rings and bracelets, while CRAFTD offers more choice in pendants and chains. Prices are similar between the two brands.
CRAFTD vs Miansai
Miansai is a more upscale men‘s jewelry brand known for their nautical themed pieces like anchor pendants and braided leather bracelets. While both brands prioritize quality, Miansai‘s pieces are considerably more expensive, with most items over $100. Stylewise, Miansai skews preppy while CRAFTD has a more street-style aesthetic.
The Final Verdict on CRAFTD London
So, is CRAFTD London worth the hype? Based on their stunning designs, premium quality, glowing reviews, and awesome customer service – that‘s a resounding yes.
CRAFTD has managed to strike the perfect balance of style, substance, and affordability with their pieces. It‘s clear that they don‘t cut corners and truly care about delivering great products and standing behind them. While they‘re not the cheapest men‘s jewelry brand out there, you get exceptional value for what you pay.
Whether you‘re treating yourself or shopping for a gift, you really can‘t go wrong with CRAFTD London. Their Compass Pendant, Rope Chains, and Signet Rings are all fantastic picks that will elevate any look.
The only real downside we could find is that CRAFTD has a smaller product selection compared to some other brands. However, they seem to be constantly expanding their line and adding new designs based on customer feedback. We‘ve got no doubt that this is just the beginning for this ambitious brand and can‘t wait to see what they come up with next!
For even more CRAFTD London reviews, customer photos, and styling inspiration, be sure to check out their Instagram @craftdlondon. What pieces are you eyeing from their collection? Let us know in the comments!
