Hey girl, let me ask you a question: When was the last time you treated yourself to a gorgeous new set of lingerie? If it‘s been a minute, allow me to introduce you to your new addiction: Haute Flair.
This online intimates boutique is a treasure trove of luxury bras, panties, shapewear, pajamas and more from all the top brands. With over 50 designers in sizes ranging from petite to plus, Haute Flair offers pieces to make every woman feel sexy and confident. The best part? Prices are surprisingly affordable for the quality. We‘re talking $20-$50 for most bras and undies, up to $200 for fancy special occasion pieces.
I‘ve been a loyal Haute Flair customer for years now and can honestly say it‘s elevated my entire lingerie wardrobe. Whereas I used to settle for ill-fitting, blah bras and undies from the mall, now my delicates drawer overflows with lovely lace balconettes, comfy t-shirt bras in every color, and the softest panties that make me feel put-together even on lazy days.
Haute Flair was founded in 2015 by Onyeka Ibe, a 20-something entrepreneur who was fed up with the lack of inclusive nude shades and plus sizes in the industry. As a woman of color with curves, Ibe wanted to create a one-stop shop where all women could find sexy, well-fitting undergarments to make them feel beautiful.
"I started Haute Flair because I believe every woman deserves a little luxury in her life, no matter her size, shape, age or ethnicity," Ibe says on the company‘s About page. "Lingerie has the power to transform how a woman feels about herself. My goal is to make Haute Flair every woman‘s happy place for intimate apparel."
Ibe and her team have certainly accomplished that mission, growing Haute Flair into a leading online lingerie destination with a passionate customer base. The site now attracts over 500,000 visitors per month and has racked up thousands of 5-star reviews. According to a 2021 report by Statista, the global lingerie market is expected to exceed $78 billion by 2027. As more and more women prioritize comfort and aesthetics in their undergarments, Haute Flair is well positioned to ride that wave.
Intrigued? Thought so. Keep reading for my detailed Haute Flair review, including the best brands and products, customer feedback, and why I‘m such a fan girl for this company. Trust me, your girls deserve this glow up.
Haute Flair Lingerie Review: My Top Picks
It‘s tough to choose favorites when literally everything at Haute Flair is adorable, but I‘ll share my most-worn, most-loved pieces to give you a taste! Note that I‘m typically a 34C in bras and size medium in undies for reference.
Best T-Shirt Bra: Natori Feathers Contour Plunge Bra
A good t-shirt bra is the LBD of your intimates wardrobe: an essential you can always count on. I must own The Natori Feathers bra in 6 colors at this point, that‘s how obsessed I am!
With contoured cups, a plunging neckline, and a pretty lace band, this bra is an ideal marriage of style and function.
The foam padding gives a flawless smooth shape under tees and sweaters without adding bulk. It‘s my favorite bra for everyday wear and travel. Natori‘s signature stretch lace also holds up exceptionally well – I‘ve had some of mine for 2+ years without any rips or frays. At $68, The Feathers is pricier than a Target bra but so worth it for the quality and fit.
Best Bralette: Cosabella Never Say Never Sweetie Bralette
For days when you want to give your girls a break from underwire without sacrificing style, the Cosabella Never Say Never bralette is perfection. Made of a stretchy, semi-sheer lace, this soft bra is deceptively supportive with adjustable straps and an elastic band under the bust.
I reach for this bralette constantly on work from home days and weekends. The scalloped lace edges lay flat against the skin so it looks super cute peeking out from under slouchy tees and tanks. It‘s almost too pretty to hide! Fits true to size. I wear a medium.
Best Thong: Hanky Panky Signature Lace Thong
If you‘re a longtime fan of the Hanky Panky 4811 thong like moi, you‘re in luck – Haute Flair has an amazing selection of colors and prints. This stretchy one size fits most thong is a godsend under leggings, skinny jeans, bodycon dresses, you name it.
The lace is breathable and doesn‘t dig in (the worst!) so I can wear it all day without irritation. And the cheeky back coverage makes my booty look bomb. I love that Haute Flair lets you choose 3 for $48 so you can stock up on the neutral shades you need and add in a couple fun fashion colors too. They also have plus sizes 14-24W.
Best Strapless Bra: Wacoal Red Carpet Convertible Strapless Bra
As someone who wears a ton of off shoulder and halter styles, I‘ve tried my fair share of strapless bras, and this one from Wacoal is the GOAT. It stays put! No pulling it up every 5 mins.
The molded underwire cups and silicone grip lining along the band keep everything lifted and locked in place. This bra is also amazing because it comes with removable straps you can convert to classic, halter, one-shoulder or cross-back. A strapless bra that actually functions as a multiway too? We love to see it.
Fit tip: Wacoal bras tend to run firm in the band, so consider sizing up. I normally wear a 34 band but got a 36 in this one.
Best Shapewear: Spanx OnCore Mid Thigh Bodysuit
When I want a totally smooth and tucked hourglass shape under a bodycon dress or jumpsuit, this Spanx mid-thigh shaper bodysuit is my go to. It has built in medium-firm compression panels that target the tummy, waist and hips, plus a subtle butt lift in the rear.
The open crotch makes bathroom breaks easy and the adjustable straps never fall down. I love that it‘s non-constricting enough to wear for long events and has a raw cut leg band that doesn‘t show under clothes.
10/10 would recommend to anyone looking for an amazing all-in-one piece to streamline their shape.
Best Pajamas: Eberjey Gisele Short PJ Set
Haute Flair has sooo many cute pajama sets it was hard to choose, but I always come back to this classic short sleeve and shorts combo from Eberjey.
The modal jersey knit fabric feels like buttah against the skin – lightweight but not at all see through. I‘m a hot sleeper and these keep me comfy all night without the sweats. Eberjey is known for their high quality PJs that hold up for years, and this set is no exception. They do run a little big, so you may want to size down for a snugger fit. I got the XS.
How to Shop Haute Flair Like a Pro
I‘ve been shopping Haute Flair for a long time now, so I feel like I‘ve got it down to a science! Here are some of my insider tips for finding the best deals and most comfortable fits:
- Create an account on the site so you can save your favorite items to a wishlist and easily reorder later.
- Check the "New Arrivals" category often for the latest drops and newest brands before they sell out.
- Read product descriptions and reviews carefully for fit tips, like if a bra band runs small or a panty style is more cheeky vs full coverage.
- Opt for seamless laser cut edges and allover stretch lace to eliminate bulges and panty lines under formfitting clothes.
- Stock up on panties when they have 5 for $25 or 3 for $33 deals, which is often!
- Sign up for the email list for alerts about new products and sales. They send a 15% off code for new subscribers.
- Follow Haute Flair on Instagram for styling inspiration, first looks at new pieces, and occasional discount codes.
- Don‘t be afraid to reach out to their customer service via chat or email for personalized fit and style advice. They‘re super knowledgeable!
What Other Customers Are Saying
Of course, you shouldn‘t just take my word for it – Haute Flair has racked up thousands of glowing reviews from happy customers around the world. The brand has a 4.7 star rating on Trustpilot with over 500 reviews. Here‘s what a few of them had to say:
"I have been shopping with Haute Flair for a few years now and they have completely changed my lingerie game! The selection is unmatched – they carry all my favorite luxury brands in one place which makes things so convenient. My orders always arrive beautifully packaged and in pristine condition. You can just tell how much care they put into the customer experience." – Sarah L.
"Haute Flair has hands down the best customer service of any online shop I‘ve used. They helped me find the perfect supportive bra for my 38H chest and I‘ve been a loyal customer ever since. Their selection of extended sizes is amazing." – Jenna M.
"I never thought I was a ‘lingerie person‘ but Haute Flair made me a convert! I love how easy they make it to find beautiful, high quality pieces even with my limited knowledge. The prices are also very reasonable, especially when you consider how long these items last compared to cheap mall store lingerie that falls apart after a few washes." – Kate G.
Negatives are few and far between, but a couple shoppers mentioned experiencing minor shipping delays during busy periods like the holidays and Valentine‘s Day. To that I say – order early! Haute Flair is very transparent about their shipping timelines and offers express options if you need something in a pinch.
Why Haute Flair is Worth the Hype
Are you sensing a theme here? I clearly can‘t say enough good things about Haute Flair. The brand just gets it. They get that women are complex, multi-faceted human beings who deserve to feel just as comfortable, confident and sexy in a cotton thong as they do in a black lace teddy.
Haute Flair is so much more than an intimates store to me – they‘re a self-love destination. Because when your underpinnings make you feel like that girl, it radiates to every aspect of your life.
I love that the site represents all women, not just a narrow beauty standard. They carry an incredibly wide range of sizes from 30A-44H in bras and S-3X in panties and lingerie. Haute Flair was also one of the first retailers to introduce an inclusive "nude for all" shade range so women of color could find their perfect match.
Another thing I appreciate about Haute Flair compared to other online intimates shops is the amount of helpful information on the site. They have an extensive FAQ section, printable size guides, and even a bra fitting guide with tips for measuring yourself at home to find the best fit.
It‘s clear that empowering customers to shop with knowledge and confidence is a core part of their mission.
Haute Flair also has some of the best prices I‘ve seen for true luxury lingerie, with most bras under $70 (looking at you, Natori Feathers) and undies starting at $12. They run sales often and offer free shipping over $70 which is a nice bonus. I always wait for their big Semi Annual Sale in January and July to really stock up my top drawer affordably.
Aside from the amazing products, I‘m also just happy to support the brand ethos. Haute Flair donates bras, panties and menstrual products to local women‘s shelters on a monthly basis and partners with the nonprofit I Support the Girls. Shopping from companies that prioritize giving back is so important.
Plus, how amazing is it to shop from a woman of color owned brand that celebrates diversity in ALL bodies? More of that always, please and thank you!
Final Thoughts
Okay, be honest: Did this Haute Flair review make you want to overhaul your entire underwear drawer or what? I‘m telling you, once you go Haute Flair, you never go back.
If you‘re new to the brand, I definitely recommend starting with some of their bestsellers like the Natori Feathers bra, Hanky Panky thongs, and a Cosabella bralette. Those have been mainstays in my lingerie rotation for years and it‘s easy to see why they have a cult following. The styles are timeless, the fit is incredible, and they hold up wash after wash.
I really can‘t say enough about the quality of Haute Flair pieces. Yes, they cost a bit more than budget brands, but you absolutely get what you pay for in terms of construction, materials, and longevity. Treat yourself to a few nice sets, then tell all your besties to do the same. I promise you won‘t regret leveling up your lingerie game!
For new customers, Haute Flair offers 15% off your first order when you sign up for emails. They also have free shipping over $70 if you‘re in the US, which is easy to hit if you‘re getting a few sets. Returns and exchanges are free for 30 days as long as items are unworn with tags attached.
I hope this super detailed review gave you all the info you need to get your Haute Flair shopping on. Whether you‘re looking for the perfect t-shirt bra, a special set for date night, or just some new lacy things to make you feel good, this site has your back (and your front 😉).
Here‘s to embracing our bodies and treating ourselves to the luxury of Haute Flair, ladies!
