Hey beautiful! If you‘re like me, you‘ve probably seen Il Makiage‘s "Woke Up Like This" foundation all over your social media feeds lately. As a beauty junkie who‘s always on the hunt for the perfect base product, I knew I had to get my hands on this viral foundation and put it to the test. In this Il Makiage foundation review, I‘m sharing my honest thoughts on everything from the shade match process to the wear-time and finish. Keep reading to see if this foundation truly lives up to the hype!
First Impressions
Let‘s start with the basics. The Il Makiage Woke Up Like This foundation retails for $44 and comes in a generous 1 oz frosted glass bottle with a pump dispenser. The packaging feels weighty and luxurious in the hand – a great first impression!
But what really sets this foundation apart is the brand‘s proprietary PowerMatch algorithm, which uses data from over 700,000 women to match you with your perfect shade. The quiz takes into account your skin tone, undertone, skin type, and coverage preferences to recommend your best match out of 50 shades. As someone who has struggled to find my perfect foundation match in the past, I was excited to put the PowerMatch quiz to the test.
The quiz starts by showing you models with different skin tones and undertones and asks you to choose the one that best represents you. It then asks about your skin type, skin concerns, preferred coverage level and finish. The whole process takes less than 5 minutes and is super user-friendly.
My quiz results matched me with shade 115 (light with neutral undertones), which ended up being an incredibly accurate match for my skin tone. I was seriously impressed! The foundation blended seamlessly into my skin without any detectable line of demarcation.
Application and Coverage
Now let‘s talk about the actual foundation formula. The Woke Up Like This foundation has a lightweight liquid consistency that‘s easy to blend with a brush or sponge. I found that one pump was enough to cover my entire face with medium coverage. The foundation has a subtle blurring effect on the skin, instantly evening out my skin tone and minimizing the appearance of pores and fine lines.
What I love most about this foundation is that it offers buildable coverage without looking or feeling heavy on the skin. It layers beautifully and can be built up to full coverage on problem areas like dark spots or blemishes. And despite the more matte finish, it doesn‘t cling to dry patches or look flat on the skin. Instead, it has a smoothing, soft-focus effect that makes your complexion look naturally perfected. Basically, it‘s your skin on its best day!
Ingredients and Staying Power
In addition to offering great coverage, the Woke Up Like This foundation is formulated with some standout skincare ingredients. It contains hydrating hyaluronic acid, protective vitamin E, and nourishing argan oil to improve the condition of your skin while you wear it. As someone with dry, sensitive skin, I really appreciated that this foundation didn‘t feel drying or irritating at all. In fact, my skin actually felt softer and more moisturized after a full day of wear!
Speaking of wear-time, I was thoroughly impressed by how long this foundation lasted on my skin. I wore it for a full 12 hours, including a sweaty workout class and running errands in 85 degree heat, and it didn‘t budge or break down at all. There was no separating, no caking, and very minimal transferring. I looked almost as fresh-faced at the end of the day as I did when I first applied it. That‘s the sign of a truly fantastic long-wear foundation!
What Other Customers Are Saying
But don‘t just take my word for it – let‘s take a look at what other Il Makiage customers have to say about the Woke Up Like This foundation. The foundation has over 290,000 reviews on the Il Makiage site with an impressive 4.5/5 star rating overall. Here are some of the key takeaways from the reviews:
- 92% said it was a perfect match to their skin tone
- 89% said the coverage was buildable
- 81% would recommend it to a friend
Customers raved about the accurate shade matching, skin-like finish, and impressive lasting power. Many called it their new holy grail foundation! Here are a couple direct quotes that stood out to me:
"I was so skeptical of buying foundation online but Il Makiage has made me a believer! This is hands down the best shade match I‘ve ever had. It literally melts into my skin and looks flawless all day. Worth every penny!" – Lauren C.
"I‘ve tried so many foundations over the years, from drugstore to high end, and nothing compares to this one. The PowerMatch quiz was scary accurate and the coverage is just perfection. It covers everything I need it to without looking or feeling cakey. 10/10 recommend!" – Jasmine H.
Comparison to Other Popular Foundations
As a beauty blogger, I‘ve tried my fair share of foundations from different brands at various price points. So how does the Il Makiage Woke Up Like This foundation compare? Here are my thoughts:
| Foundation | Coverage | Finish | Shade Range | Price |
|---|---|---|---|---|
| Il Makiage Woke Up Like This | Medium-Full | Natural Matte | 50 shades | $44 |
| Estee Lauder Double Wear | Full | Matte | 55 shades | $43 |
| Giorgio Armani Luminous Silk | Light-Medium | Radiant | 40 shades | $64 |
| Fenty Pro Filt‘r Soft Matte | Medium-Full | Soft Matte | 50 shades | $35 |
In terms of coverage and finish, I‘d say the Il Makiage foundation is most similar to the Fenty Pro Filt‘r Soft Matte. Both offer medium-to-full buildable coverage with a natural matte finish that‘s great for all skin types. However, I found that the Il Makiage foundation looks a bit more skin-like and less flat matte than the Fenty.
Compared to Estee Lauder Double Wear, another popular full coverage foundation, Woke Up Like This feels more lightweight and natural on the skin. It offers similar staying power without the heaviness.
And while the Giorgio Armani Luminous Silk foundation is one of my favorites for a radiant, second-skin finish, it definitely doesn‘t offer as much coverage as the Il Makiage foundation. If you need more coverage but still want a natural, skin-like finish, Il Makiage is the way to go!
Is Il Makiage Foundation Worth the Hype?
So the million dollar question – is the Il Makiage Woke Up Like This foundation actually worth the hype and the $44 price tag? In my opinion, 100% yes!
I was completely blown away by the accuracy of the shade matching, the beautiful natural finish, and the incredible lasting power. This foundation checked all the boxes for me – it gave me confidence-boosting coverage without feeling like I was wearing a mask.
I also really appreciate that Il Makiage put so much thought and innovation into their PowerMatch algorithm to help people find their perfect shade match. It‘s a game-changer for online foundation shopping! And with their generous 14-day return policy, you can test out the foundation risk-free to make sure you love it before committing.
All in all, I truly believe the Il Makiage Woke Up Like This foundation is worth the splurge, especially if you‘ve been struggling to find your perfect foundation match or just want a reliable, high-performing base for everyday wear. Trust me on this one – you need this foundation in your life!
TLDR; The Il Makiage Woke Up Like This foundation is a must-try for anyone looking for a natural-looking, long-wearing foundation that will make your skin look flawless. 10/10 would recommend!
