Hey girl, hey! It‘s your resident jewelry-obsessed fashion guru here, and I‘ve got a sparkly little secret to share with you. If you‘re anything like me, you adore getting decked out in all the latest bling but your budget is more "babysitting money" than "trust fund baby." Sound familiar? Well I‘ve got two words for you: Jewelry Television.
Yep, I‘m talking about the one and only JTV! This gem of a retailer (pun fully intended) has been blinging out babes like us since all the way back in 1993. They‘re the OGs of making jewelry accessible to everyone, whether you‘re dripping in diamonds on the daily or just wanna treat yourself to some cute costume pieces now and then.
But hold up, I know what you‘re thinking. "Affordable jewelry? There‘s gotta be a catch. Is this stuff gonna turn my skin green? Will it fall apart faster than my last Tinder fling?" Sis, I hear you. And that‘s exactly why I knew I had to do a deep dive JTV jewelry review for my fellow accessory addicts.
I‘ve been a loyal JTV shopper for years now, and I‘ve got the stuffed jewelry box to prove it. I‘ve personally rocked their rocks everywhere from the grocery store to galas, so you know I‘ve put them through their paces. And now I‘m here to dish all the deets on the quality, customer service, and overall shopping experience so you can decide if JTV is worthy of your hard-earned coin.
So grab a glass of bubbly, get cozy, and let‘s chat all things that sparkle!
What Is JTV? A Bauble Background
Before we get into the nitty gritty of the jewelry itself, let‘s take a quick mo‘ to talk about who JTV is and why they‘re a big deal in the bling biz.
Jewelry Television, or JTV to the cool kids, is a TV shopping network and online retailer that‘s all about bringing the best baubles to the masses. They were founded in 1993 by a trio of jewelry industry vets who wanted to make high-quality pieces accessible to everyone, not just the country club crowd.
Fast forward almost 30 years, and JTV has grown into a full-blown empire. Here are some fast facts to blow your mind:
- 24/7 live TV programming reaching over 80 million U.S. households
- E-commerce site with over 100,000 products at any given time
- 300+ employees at their Knoxville, TN headquarters
- 400+ artisans and manufacturers around the world
- 100,000+ 5-star reviews from happy customers
Impressive, right? But what really makes my fashionista heart flutter is the variety JTV offers. They‘ve got everything from delicate diamond pendants to chunky statement necklaces, simple silver hoops to opulent opal cocktail rings, basic tennis bracelets to blinged-out bangles. Seriously, you could get lost for hours just scrolling through all the sparkly goodness!
And the best part? The price tags won‘t give you a heart attack. While they do carry some higher-end fine jewelry, the vast majority of JTV‘s inventory is fashion jewelry that looks way more expensive than it is. We‘re talking gorgeous gems priced in the double digits, people!
But of course, the million dollar question is…is the quality actually any good? Or is this just cheap junk that‘ll end up in the tangled mess at the bottom of your jewelry box after one wear? Keep reading to find out!
JTV Jewelry Quality: The Real Real on Materials, Craftsmanship & Wearability
Let me start by saying I‘m a bit of a jewelry snob. I may love me a good deal, but I won‘t wear just any old thing. I have standards, okay? So please know I don‘t gush about JTV lightly.
I‘ve purchased and worn countless pieces from JTV over the years, from rings to earrings to bracelets to necklaces. I‘ve ordered from the website, I‘ve called in after seeing something on the broadcast that I just had to have, I‘ve even hit up their sample sales and outlet events. So I‘ve truly put their products through the ringer.
And honestly? I‘ve been consistently impressed by the quality, especially for the price point. The craftsmanship is on par with pieces I‘ve paid 3-4x more for from department stores and other online retailers. We‘re talking solid, substantial metals that don‘t feel flimsy or hollow. Stones that are well-cut and sparkly with even color (no blotchy dyes or dark patches). Secure settings that keep all the gems in place. Smooth finishes without rough spots.
And the materials are the real deal, too. JTV uses genuine precious and semi-precious stones sourced from all over the world, like:
| Gemstone | Source |
|---|---|
| Amethyst | Brazil, Uruguay |
| Blue Topaz | Brazil, Nigeria, Sri Lanka |
| Citrine | Brazil, Bolivia |
| Garnet | India, Sri Lanka, Tanzania |
| Morganite | Brazil, Mozambique |
| Peridot | Egypt, Pakistan, China |
| Ruby | Thailand, Mozambique, Madagascar |
| Sapphire | Thailand, Australia, Tanzania |
| Tanzanite | Tanzania |
They also use lab-created stones for many designs, which are chemically and visually identical to their natural counterparts without the sky-high cost. This includes the super popular moissanite (a more brilliant diamond alternative), as well as corundum (sapphire/ruby) and spinel.
In terms of the metals, JTV offers a wide range including 10K, 14K, and 18K gold, platinum, and sterling silver. But they also have more affordable options like gold over sterling silver, gold over brass, stainless steel, and titanium. So you can still get that rich, warm glow without refinancing your house.
Of course, these are still fashion jewelry prices we‘re talking about here – so don‘t go in expecting heirloom-quality that you‘ll pass down for generations. The gold plating may wear over time, the gems may not be as precisely cut as what you‘d get from Cartier. But I can honestly say my JTV pieces have held up shockingly well to daily wear and tear. I have rings and earrings from them that still look great after literally years of regular use.
So if you‘re looking for beautiful, eye-catching jewelry to rock right now without spending a small fortune? JTV gets my glowing stamp of approval.
Inside my jewelry box: playing favorites with JTV bestsellers
Now for the really fun part – let‘s talk about some of JTV‘s most popular and beloved pieces, shall we? After much debate and trip down memory lane through my own collection, I‘ve narrowed it down to my top 3 must-haves:
Bella Luce Statement Rings
If you‘re anything like me, you believe the wise words of Queen Bey: "If you liked it then you shoulda put a (big ass) ring on it." And oh boy, do I LIKE the Bella Luce collection! These babies are JTV‘s signature line of simulated diamond rings, and they pack a serious visual punch. Even the smaller 1-2 carat designs are blindingly sparkly, but the 3-5+ carat ones? I die.
What makes Bella Luce extra special is the unique faceting on the center stones. It‘s an exclusive cut JTV calls "Dillenium" that creates more surface area for the light to bounce off of – so you get even more scintillating rainbow brilliance than a regular round brilliant diamond. One of my personal faves is the 4.5ctw solitaire in rose gold over silver…I‘ve never gotten more compliments on a ring in my life! And at under $200, it‘s a frickin‘ steal for the finger bling of your dreams.
Bali Designs Gemstone Jewelry
If you‘re a color junkie like moi, you need some Bali Designs in your life. This line features bold, vibrant gemstones in exotic cuts and one-of-a-kind, handcrafted sterling silver settings. The pieces have a gorgeous, wanderlust-y vibe that‘s both boho chic and glam goddess. Think oversized aquamarine cocktail rings, chunky turquoise station necklaces, dangly chandelier earrings dripping with purple amethyst and pink rhodolite. Swoon!
What I really appreciate is that these are actual, bona fide stones – not glass or crystal. So you get that mesmerizing depth and unique character that only comes from natural gems. I have a Bali Designs blue topaz ring that‘s become my go-to "power piece" for important meetings and events. The color is just transcendent! Jewelry from this line usually ranges from $50-$300 depending on the stone and intricacy of the metalwork. Worth every penny for a true statement maker, if you ask me!
Moda Al Massimo 18K Gold
For my luxe ladies who crave a bit more understated elegance, Moda Al Massimo is the collection for you. This is JTV‘s line of premium 18K gold jewelry from Italy, and it just exudes quiet sophistication. The chains are fluid and silky, the stations sparkle and catch the light at every angle. And of course, you get that coveted deep yellow glow that only comes from high purity gold.
But here‘s the plot twist – it‘s actually affordable 18K gold, thanks to JTV‘s unique electroforming process. Basically, they use electricity to build up a thick layer of solid gold around a hollow mold, resulting in lightweight pieces that use less material (and cost way less). For example, my favorite Moda paperclip necklace would easily run over $1K from a traditional retailer, but at JTV it was a reasonable $450. Normally I stay in the silver and plated lane, but this splurge was so beyond worth it for an everyday necklace I know I‘ll have forever.
And those are just a few of the greatest hits! JTV drops new pretties on the daily in every style imaginable. From classic tennis bracelets to artsy abstract pendants to Insta-worthy ear cuffs, there‘s always a fresh lewk to lust over. I seriously challenge you NOT to find something you love.
To binge or not to binge? Weighing the pros & cons of a JTV shopping spree
So now that I‘ve got you all hot and bothered for some shiny new things, let‘s talk brass tacks. Is JTV actually worth your precious time and money? As your personal shopper/enabler, I‘ve broken it down for you in a handy little list of pros and cons.
Pros of shopping JTV:
- Unbeatable selection and variety for all tastes and budgets
- Unique stones and designs you won‘t find everywhere else
- Legit jewelry materials and solid craftsmanship
- Prices that let you treat yourself guilt-free
- Fun, interactive experience with knowledgeable hosts
Cons:
- Easy to get carried away and overdo it (trust me I know)
- Signature collections can sell out fast
- Need to check size/fit info, as some rings run small
- Occasional shipping delays during peak periods
- Addicting – you‘ve been warned!
For me, the pros far outweigh the cons – but of course, everyone‘s jewelry journey is personal! Maybe you‘re a one-and-done kinda gal who‘d rather splurge on a single designer piece. Or maybe you‘d rather try things on IRL before committing, in which case the home shopping thing might not be for you.
At the end of the day, my verdict is that JTV is absolutely worth a spin for any babe who lives for a sparkly moment (or 20). It‘s a fuss-free way to update your jewel box with trendy pieces you can actually afford to wear on the regular. And the quality is good enough that you‘ll get your cost per wear and then some – these are fun fashion pieces, but not flimsy throwaways. I say go for it!
But you don‘t have to just take my word for it – the people have spoken, and they are OBSESSED. JTV has racked up over 100,000 glowing 5-star reviews from happy customers across the web. Here are just a few that say it all:
"The combination of great value and high quality is a customer pleaser, and is what has earned Jewelry Television a very loyal customer base, including me!" – Cynthia M.
"I love this company! I buy 90% of my jewelry from them and it‘s all beautiful and lasts!" – Anita J.
"I couldn‘t be happier with Jewelry Television‘s quality, prices, customer service, and their show hosts‘ trustworthy knowledge." – Gina W.
"JTV has a magnificent range of quality products at prices far below standard retail…I‘m building my own collection and saving for the future." – Tamara C.
See? Toldja it wasn‘t just me! And with over 1.3 million(!) Facebook followers, JTV‘s fandom is only getting bigger by the day.
So you‘ve fallen under JTV‘s spell…now what? A Newbie Guide
Well my lovely, if I‘ve done my job then your fingers are probably twitching to do some serious "add to cart" damage right about now. So as your fairy jewelry mother, allow me to send you off with some insider tips for making the most of that first JTV binge:
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Download the JTV app and enable push notifications. This way you‘ll get alerted about daily deals, new arrivals, and awesome app-only discounts! It‘s also super easy to order right from your phone while watching the live shows.
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Scope out the size charts and product specs before ordering, especially for rings. There‘s nothing worse than finally snagging that blingy bauble only to have it not fit! When in doubt, size up – a ring that‘s slightly loose is better than one that cuts off your circulation.
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If you see something you love on air, pounce! The really unique and limited-edition stuff goes fast. I‘ve had items literally sell out as I was entering my card deets. The struggle is real.
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Take advantage of flex pay. JTV lets you break your payments up into 2, 3, 4, or 5 installments for most items. So you can treat yourself to those big ticket pieces without maxing out your plastic!
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Don‘t sleep on clearance! It‘s a goldmine of gotta-go goodies at stupidly low prices. I once scored a $300 tanzanite ring for like $25 just because it was the last one in stock. Pure adrenaline.
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Keep your faves on a wish list. Even if something‘s out of budget right now, you can save it to your loves list and stalk it for a future discount or special occasion treat-yo‘self moment!
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Have fun with it! The best part of JTV is getting to experiment and express yourself with jewelry you‘d never normally take a chance on. So go ahead and be extra! Sparkle is for everyone.
And there you have it my dear, the full 411 on my hands-down favorite place to score a shimmering steal. I hope this JTV jewelry review has given you all the deets you need to shop smarter and shine brighter!
Now if you‘ll excuse me, I have a very important date with the new Bella Luce drop – my first 5 carat ring is calling and she will NOT be denied. Catch you on the sparkly side!
Xoxo,
Your Bling-Lovin‘ Bestie
