When it comes to classic fashion brands that have stood the test of time, London Fog sits near the top of the list. With almost a century of experience crafting stylish and practical outerwear, London Fog has earned its reputation as a go-to source for trendy trench coats, jackets, luggage and more.
As a self-proclaimed fashionista and long-time fan of London Fog, I‘m excited to dive deep into this heritage brand to help you decide if their products are worth the investment. In this comprehensive London Fog review, I‘ll cover the company‘s rich history, best-selling products, customer feedback, and everything else you need to know before you buy. Let‘s get started!
About London Fog: From Humble Beginnings to Fashion Powerhouse
London Fog‘s story began back in 1923 when Israel Myers established the Londontown clothing company in Baltimore, Maryland. Interestingly, the company‘s original name was a bit of a misnomer, as London Fog was born and raised in the USA – not the UK as many assume.
Nevertheless, Londontown quickly made a name for itself as a manufacturer of durable, waterproof clothing. In fact, the company was chosen to supply the U.S. Navy with raincoats during World War II, cementing its reputation for quality outerwear that could withstand harsh conditions.
In the 1950s, Londontown officially changed its name to London Fog to reflect the misty weather of London, which the company aimed to combat with its range of waterproof coats and jackets. Over the following decades, London Fog expanded its offerings beyond just rainwear to include other outerwear, sportswear, luggage, shoes, and accessories for men and women.
Today, London Fog maintains its commitment to producing functional, fashion-forward outerwear and travel gear at accessible price points. The brand frequently collaborates with high-profile designers and has been featured in major fashion magazines and television shows like Mad Men.
Some key facts about London Fog:
- Established in 1923 in Baltimore, Maryland
- Supplied waterproof coats to the U.S. Navy in WWII
- Officially changed name to London Fog in the 1950s
- Now owned by Iconix Brand Group
- Offers a wide range of outerwear, luggage, footwear and accessories
- Sold online and at major department stores worldwide
- Known for stylish, functional and affordable products
- Frequently collaborates with fashion designers and celebrities
- Featured in popular TV shows and movies
With almost a century of history under its belt, London Fog has cemented its status as a heritage fashion brand beloved by generations of stylish men and women. Next, let‘s take a look at some of the company‘s most popular offerings to see what all the fuss is about.
London Fog Top Products for Men and Women
London Fog offers an extensive lineup of outerwear, accessories, shoes and travel gear for men and women. The brand is perhaps best known for its iconic trench coats, which have been a fashion staple since the 1950s. However, London Fog also produces a range of other popular pieces that are worth checking out.
To help you narrow down your options, I‘ve selected a few of London Fog‘s best-selling items for men and women, complete with detailed product information and real customer reviews.
For Women
London Fog Hooded Trench Coat
The Hooded Trench Coat is a modern update on London Fog‘s signature silhouette. Crafted from a cotton-poly blend fabric with a water-resistant finish, this chic trench features a removable hood, double-breasted front, adjustable belt, and button-tab cuffs. A plaid-print lining adds a touch of visual interest.
Customer Review: "Absolutely love this trench coat! The fabric is lightweight but still feels substantial, and the hood is a great addition for rainy days. I‘ve gotten so many compliments on this coat – it looks way more expensive than it is!" – Lisa K.
London Fog Piccadilly Rain Boots
Don‘t let a little rain put a damper on your style. The Piccadilly Rain Boots from London Fog offer the perfect mix of fashion and function for drizzly days. These chelsea-style rubber boots feature stretchy side gores for easy on and off, a cushy footbed, and a textured sole for added traction. Choose from a variety of colors and prints to suit your personal style.
Customer Review: "I bought these rain boots for a trip to London and they did not disappoint! They kept my feet dry while still looking cute with my outfits. The cushioned insole is super comfy too. Highly recommend!" – Sarah P.
For Men
London Fog Iconic Trench Coat
A true classic, the Iconic Trench Coat is a must-have for any well-dressed man. This double-breasted coat is made from a water-resistant cotton-poly blend and features a removable wool liner, adjustable cuffs, and a self-belt. It‘s the perfect layering piece for transitional weather.
Customer Review: "I‘ve had my London Fog trench for over 5 years now and it still looks brand new. The quality is outstanding and the style is timeless. I always feel put-together when I wear it." – Mike R.
London Fog Auburn Parka
When the temperatures drop, reach for the Auburn Parka from London Fog. This heavy-duty coat is crafted from a durable polyester fabric with a water-resistant finish and cozy quilted lining. A faux fur-trimmed hood, multiple pockets, and adjustable drawcord waist help keep the cold at bay.
Customer Review: "I bought this parka for my husband as a Christmas gift and he loves it! It‘s very warm and well-made. The fur hood is a nice touch too. Definitely worth the price." – Rachel D.
These are just a few of the many great products available from London Fog. The brand also offers a range of other outerwear styles, luggage sets, umbrellas, hats, gloves, and more. No matter what you choose, you can feel confident that you‘re getting a quality piece that will last for years to come.
London Fog Customer Reviews & Ratings
Of course, you don‘t have to just take my word for it when it comes to London Fog‘s products. To give you a better idea of what actual customers think of the brand, I scoured the internet for London Fog reviews and ratings from a variety of reputable sources. Here‘s a quick summary of what I found:
On Amazon, the London Fog Men‘s Auburn Parka has an impressive 4.6 out of 5 star rating based on over 1,800 customer reviews. Many reviewers praise the coat‘s warmth, durability, and stylish look. "This coat is very well made and looks great on," one reviewer writes. "It‘s warm without being too bulky."
The London Fog Piccadilly Rain Boots are another customer favorite, with a 4.3 out of 5 star rating on Zappos based on over 150 reviews. Customers love the boots‘ comfortable fit, cute style, and waterproof construction. "These boots are perfect for rainy days," one reviewer notes. "They‘re easy to slip on and off and the cushioned insole feels great."
On the London Fog website, the Hooded Trench Coat for women has a solid 4 out of 5 star rating based on over 100 customer reviews. Many reviewers appreciate the coat‘s versatile style and practical features. "This trench is perfect for unpredictable weather," one customer writes. "The hood keeps my hair dry and the length is great for cooler days."
Overall, the vast majority of London Fog reviews I came across were overwhelmingly positive, with customers consistently praising the brand‘s quality construction, attention to detail, and timeless styles. While no brand is perfect, it‘s clear that London Fog has earned its stellar reputation by consistently delivering products that meet or exceed customer expectations.
Is London Fog Worth It? My Verdict
So, is London Fog worth the hype? In my expert opinion, the answer is a resounding yes. While London Fog‘s prices are certainly higher than what you‘d pay for a cheap, fast-fashion coat, I believe the brand‘s products offer excellent value for the money when you consider the quality, durability, and timeless style you‘re getting.
London Fog‘s outerwear is designed to last for years, not just a single season. The brand uses premium materials and construction techniques to ensure that its coats and jackets can withstand daily wear and tear, as well as the elements. When you invest in a London Fog piece, you can feel confident that you‘re getting a coat that will keep you warm, dry, and stylish for many winters to come.
Of course, style is subjective, but I believe that London Fog‘s classic designs have a universal appeal that transcends passing trends. The brand‘s iconic trench coats and parkas have been wardrobe staples for decades, and they show no signs of going out of style anytime soon. By opting for a timeless London Fog piece instead of a trendier fast-fashion item, you can build a wardrobe of versatile, high-quality basics that you‘ll reach for year after year.
It‘s also worth noting that London Fog frequently offers sales and promotions that can make the brand‘s products even more affordable. As of this writing, London Fog is offering 30% off sitewide with free shipping – no minimum purchase required. The brand also has a robust sale section on its website where you can often find great deals on past-season styles.
All things considered, I wholeheartedly recommend London Fog to anyone looking for high-quality, stylish outerwear and accessories at a reasonable price point. While the brand may not be the cheapest option on the market, I believe that the long-term value, durability, and timeless appeal of London Fog‘s products make them a worthwhile investment for any fashion-conscious shopper.
Where to Buy London Fog
If you‘re ready to add some London Fog to your wardrobe, you have a few different options when it comes to shopping. Here are the best places to buy London Fog products:
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London Fog Website: The London Fog website is the best place to find the brand‘s full range of products, including exclusive online-only styles. The site frequently offers sales and promotions, as well as free shipping on all orders.
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Department Stores: London Fog products are carried by many major department stores, including Macy‘s, Nordstrom, and Kohl‘s. Shopping at a department store allows you to see and try on London Fog items in person, which can be helpful for finding the right size and fit.
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Amazon: London Fog has an official storefront on Amazon where you can find a curated selection of the brand‘s most popular styles. Shopping on Amazon is a convenient option if you‘re already a Prime member and want to take advantage of free 2-day shipping.
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Discount Retailers: London Fog occasionally sells past-season styles through discount retailers like TJ Maxx, Marshalls, and Burlington Coat Factory. While the selection may be more limited, you can often find great deals on London Fog outerwear and accessories at these stores.
No matter where you choose to shop, be sure to check the retailer‘s return and exchange policy before you buy. London Fog offers free returns on all orders placed through its website, but policies may vary by third-party retailer.
London Fog FAQs
Before we wrap up this London Fog review, I want to take a moment to answer some of the most common questions I hear about the brand. If you still have lingering questions after reading this far, hopefully these quick FAQs will help clear things up!
Q: Does London Fog offer free shipping?
A: Yes, London Fog offers free standard shipping on all orders placed through its website. No minimum purchase required.
Q: What is London Fog‘s return policy?
A: London Fog accepts returns within 90 days of purchase for a full refund, as long as items are unworn and unwashed with tags still attached. Returns are free when you use the pre-paid return label provided by London Fog.
Q: How do London Fog coats fit?
A: London Fog coats and jackets tend to run true to size, but some styles may have a looser or more fitted silhouette. I recommend checking the product description and customer reviews for fit notes before you buy. When in doubt, order your usual size or contact London Fog‘s customer service for assistance.
Q: Are London Fog coats waterproof?
A: Most London Fog coats and jackets are water-resistant, not fully waterproof. This means that they will repel light rain and snow, but they may not withstand heavy downpours or prolonged exposure to wet conditions. If you need a fully waterproof coat, look for styles made with Gore-Tex or other waterproof membranes.
Q: Does London Fog offer plus sizes?
A: Yes, London Fog offers a selection of outerwear and accessories in plus sizes, typically up to size 3X. The brand‘s plus size offerings can be found on its website and at select department stores.
Final Thoughts on London Fog
Phew, that was a lot of information! I hope this London Fog review has given you a comprehensive overview of the brand and its products. To sum things up, here are my key takeaways:
- London Fog is a heritage fashion brand with almost a century of experience producing high-quality, stylish outerwear and accessories.
- The brand offers a wide range of products for men and women, including iconic trench coats, parkas, rain boots, luggage, and more.
- Customer reviews of London Fog products are overwhelmingly positive, with many praising the brand‘s quality, durability, and timeless style.
- While London Fog‘s prices are higher than fast-fashion alternatives, the brand‘s products offer excellent long-term value and are designed to last for many years.
- London Fog frequently offers sales and promotions that can make its products more affordable, and the brand has a generous return policy.
- If you‘re in the market for a new coat or accessory that will keep you warm, dry, and stylish for seasons to come, I highly recommend checking out London Fog‘s offerings.
Thanks for reading, and happy shopping!
