Hey there, beauty lover! If you‘re like me, you‘re always on the hunt for the latest and greatest in clean, cruelty-free makeup that actually performs. So when I first heard about PUR Cosmetics and their innovative 4-in-1 formulas, I knew I had to put them to the test. Spoiler alert: This brand seriously delivers, and I‘m excited to share my honest review with you today!
What Is PUR Cosmetics?
But first, let‘s start with the basics. PUR Cosmetics is a clean, vegan, and cruelty-free makeup brand that was founded in 2002 by beauty industry veteran Joli Baker. Their mission is to create high-performance cosmetics that are good for your skin, using only the safest and most effective ingredients.
All of PUR‘s products are free from harsh chemicals, parabens, gluten, SLS, talc, bismuth chloride, and other potentially irritating additives. Instead, they‘re infused with nourishing, good-for-you ingredients like shea butter, vitamin E, retinol, lactic acid, and antioxidants to help improve the look and feel of your skin.
What really sets PUR apart is their multitasking approach to makeup. Many of their products pull double (or even triple) duty, combining the benefits of skincare with the coverage and pigmentation of cosmetics. They‘re most well-known for their 4-in-1 products, which can replace several items in your makeup bag for a more streamlined and effective routine.
Why Choose Clean, Vegan Makeup?
Before we dive into the product reviews, let‘s talk about why clean, vegan makeup is having such a moment right now. According to market research firm Grand View Research, the global vegan cosmetics market is expected to reach $20.8 billion by 2025, with a compound annual growth rate of 6.3% between 2019 and 2025.
But it‘s not just about the numbers – choosing clean, animal-friendly makeup is better for your skin, your health, and the planet. By opting for products made without harmful chemicals and animal byproducts, you can feel good about what you‘re putting on your face and the impact your beauty routine has on the world around us.
PUR takes their commitment to clean beauty a step further by partnering with organizations like PETA, The Humane Society, and the World Wildlife Fund to support animal welfare and environmental conservation. They also use sustainable, eco-friendly packaging wherever possible and are always looking for ways to reduce their carbon footprint.
My Experience with PUR Cosmetics
Now, let‘s get into the good stuff – the products! I‘ve been using PUR Cosmetics for a few months now, and I‘ve had a chance to test out many of their bestsellers. Here are my honest thoughts on some of their standout products:
4-in-1 Pressed Mineral Makeup SPF 15
This award-winning powder foundation is hands down my favorite PUR product. It provides buildable, medium-to-full coverage that looks natural and feels lightweight on the skin. The creamy texture blends easily and doesn‘t settle into fine lines or pores, thanks to the addition of shea butter and vitamin E.
But the real magic of this foundation is in the added skincare benefits. It‘s infused with SPF 15 to protect your skin from damaging UV rays, as well as ceramides and retinol to help smooth texture and reduce the appearance of fine lines over time. After using this foundation daily for a month, I swear my skin looks smoother, brighter, and more even.
The 4-in-1 Pressed Mineral Makeup comes in an impressive 26 shades to accommodate a wide range of skin tones and undertones. I also love that it comes with a handy mirror and sponge applicator, making it perfect for touch-ups on the go.
4-in-1 Love Your Selfie Longwear Foundation & Concealer
If you prefer a liquid foundation, you need to try PUR‘s 4-in-1 Love Your Selfie Longwear Foundation & Concealer. This innovative 2-in-1 product provides full, flawless coverage that wears comfortably for up to 12 hours – even in hot and humid weather.
Like the powder foundation, this liquid version is infused with skin-loving ingredients like PUR‘s proprietary Ceretin Complex, a blend of ceramides, retinol, and vitamin C that helps to smooth texture, minimize pores, and brighten skin over time. It also contains a unique blur effect technology that reflects light to create a soft-focus, picture-perfect finish.
The foundation comes with a built-in concealer in the cap, which is perfect for spot-concealing blemishes, dark circles, and other imperfections. The concealer is highly pigmented yet lightweight, and it doesn‘t crease or cake like some others I‘ve tried.
One thing to note is that the Love Your Selfie Foundation is definitely full coverage, so a little goes a long way. I like to apply it with a damp beauty sponge for a more natural, second-skin finish. It‘s available in 20 diverse shades that cater to a range of skin tones and undertones.
4-in-1 Tinted Moisturizer SPF 20
For days when I want a more natural, no-makeup makeup look, I reach for PUR‘s 4-in-1 Tinted Moisturizer SPF 20. This lightweight, oil-free formula provides sheer, dewy coverage that evens out my skin tone and blurs imperfections without looking or feeling heavy.
Like all of PUR‘s 4-in-1 products, this tinted moisturizer contains skincare ingredients that help to hydrate, plump, and protect the skin. It‘s infused with sodium hyaluronate (a form of hyaluronic acid) to attract and retain moisture, as well as PUR‘s Ceretin Complex to smooth and brighten skin over time.
The SPF 20 is a nice bonus, especially for everyday wear. I love that I can streamline my morning routine by combining my moisturizer, sunscreen, and foundation into one easy step. The tinted moisturizer comes in 5 flexible shades that adapt to your skin tone for a natural, your-skin-but-better finish.
No Filter Blurring Photography Primer
If you‘re a fan of the smooth, filter-like finish of social media selfies, you need to try PUR‘s No Filter Blurring Photography Primer. This silky, silicone-free primer creates an instantly perfected canvas for makeup while helping to nourish skin with hemp seed oil and green tea extract.
I love how this primer blurs the look of pores and fine lines without feeling heavy or greasy on my skin. It also helps my makeup last longer without creasing or fading, even in hot and humid weather. I‘ve noticed that my foundation applies more smoothly and evenly when I use this primer, and it gives my skin a naturally radiant finish.
Barbie x PÜR Collection
As a huge Barbie fan, I was beyond excited when PUR announced their limited edition collaboration with the iconic doll. The Barbie x PÜR Collection features a range of pink-hued products that are equal parts nostalgic and practical, with the same high-performance formulas PUR is known for.
The standout product for me is the Malibu Blush Palette, which comes with six buildable, blendable blush shades in a range of flattering pinks and peaches. The powders are incredibly pigmented yet easy to work with, and they give my cheeks a natural, lit-from-within glow. I also love the collector-worthy packaging, which features a holographic Barbie silhouette on the mirror.
Other highlights from the collection include the Iconic Lips Semi-Matte Lipsticks, which come in four nude and pink shades inspired by Barbie‘s signature style, and the Confident Glow Illuminating Highlighter, which gives skin a gorgeous, luminous sheen.
While the Barbie x PÜR Collection is limited edition, I hope PUR continues to release fun, nostalgic collaborations like this in the future. They‘re a great way to inject some playfulness and personality into your makeup routine while still getting the quality and performance you expect from the brand.
What Other Customers Are Saying
Of course, you don‘t have to just take my word for it – PUR has thousands of glowing reviews from customers who swear by their products. On the PUR website, their 4-in-1 Pressed Mineral Makeup has over 3,000 5-star reviews, with many calling it their "holy grail" foundation.
"I have been using this foundation for years and I absolutely love it!" raves one reviewer. "It doesn‘t look cakey or feel heavy on my skin. It also doesn‘t irritate my sensitive skin which is a huge plus."
The 4-in-1 Love Your Selfie Foundation is another fan-favorite, with over 600 5-star reviews on the PUR website. Customers praise its long-wearing formula, skincare benefits, and flawless finish.
"This foundation is amazing!" writes one user. "It doesn‘t settle into my pores or fine lines and it wears beautifully throughout the day. My skin has never looked better."
Beauty bloggers and influencers also rave about PUR‘s products. Popular YouTuber Tati Westbrook has featured PUR in several of her videos, calling their 4-in-1 Pressed Mineral Makeup her "favorite powder foundation of all time." Makeup artist and blogger Bailey B also loves PUR‘s products, saying "they have some of the most innovative and skin-loving formulas on the market."
On makeup review site Temptalia, PUR‘s products consistently score high marks for performance, pigmentation, and ease of use. Their 4-in-1 Pressed Mineral Makeup earned an A+ rating and is listed as one of the site‘s top-rated powder foundations.
Of course, no brand is perfect, and some reviewers with very oily skin found that PUR‘s 4-in-1 Tinted Moisturizer was too hydrating for their needs. However, the vast majority of reviews for PUR‘s products are overwhelmingly positive, with customers loving their multitasking formulas and focus on clean, skin-loving ingredients.
How PUR Cosmetics Compares to Other Clean Beauty Brands
With the clean beauty market continuing to grow, it can be hard to know how PUR stacks up against other popular brands. Here‘s a quick comparison of PUR‘s shade ranges and pricing to some other well-known clean, vegan makeup lines:
| Brand | Foundation Shade Range | Average Foundation Price |
|---|---|---|
| PUR Cosmetics | 26 shades | $36 |
| bareMinerals | 30 shades | $32 |
| Juice Beauty | 8 shades | $44 |
| Kosas | 16 shades | $42 |
| Cover FX | 40 shades | $44 |
As you can see, PUR offers a competitive shade range and price point compared to other clean beauty brands. They also offer a wider range of products beyond foundation, including concealers, powders, eyeshadows, lipsticks, and skincare.
PUR‘s 4-in-1 multitasking approach is also fairly unique in the clean beauty space, with most other brands focusing on single-use products. This can be a major selling point for anyone looking to simplify their makeup routine or get more bang for their buck.
That being said, all of these brands have their own unique selling points and loyal followings. It‘s always a good idea to shop around, read reviews, and sample products before committing to a full-size purchase.
Is PUR Cosmetics Worth the Hype? My Honest Recommendation
After testing out PUR‘s products for myself and reading countless reviews from other customers, I can confidently say that this brand is the real deal. Their multipurpose formulas, clean ingredients, and commitment to diversity and inclusivity make them a standout in the crowded beauty market.
While PUR‘s prices are definitely on the higher end of the drugstore spectrum, I believe their products are worth the investment. The added skincare benefits and long-wearing formulas mean you can use less product overall, and the multitasking approach is perfect for anyone with a busy lifestyle or limited space.
Of course, as with any makeup brand, it‘s important to choose products that work for your individual skin type and concerns. If you have very oily skin, you may want to opt for PUR‘s mattifying formulas over their more hydrating options. And if you have sensitive skin, it‘s always a good idea to patch test new products before applying them all over your face.
Overall though, I highly recommend giving PUR Cosmetics a try if you‘re in the market for high-performance, clean, and cruelty-free makeup. Their 4-in-1 Pressed Mineral Makeup and Love Your Selfie Foundation are great places to start, but really, you can‘t go wrong with any of their products.
And if you‘re looking to have a little fun with your makeup routine, definitely keep an eye out for PUR‘s limited edition collections and collaborations. The Barbie x PÜR line is a perfect example of how the brand injects joy and playfulness into their products without sacrificing quality or performance.
At the end of the day, makeup should make you feel confident, beautiful, and true to yourself. PUR Cosmetics delivers on all of those fronts, with formulas that enhance your natural beauty while nourishing your skin from the inside out. So go ahead and treat yourself to a few new products – your skin (and your makeup bag) will thank you!
