Hey there, fashion lover! If you‘re anything like me, you‘re always on the hunt for cute clothes that won‘t cost a month‘s rent. That‘s why I‘m so excited to share one of my all-time favorite shopping destinations with you: Rainbow Shops! In this ultimate guide, I‘ll be diving deep into everything Rainbow has to offer, from their trendy clothing and accessories to their wallet-friendly prices and customer perks. Consider this your one-stop-shop for all things Rainbow.
What is Rainbow Shops?
Before we get into the juicy details, let‘s start with the basics. Rainbow Shops is a fashion retailer that specializes in affordable clothing, shoes, accessories and more for women and girls. The company has been around since 1935, when the first Rainbow store opened in Brooklyn, New York. What started as a small shop catering to local shoppers has since exploded into a fashion empire with over 1,000 locations across the United States, Puerto Rico and the US Virgin Islands.
One of the things I love most about Rainbow is how they make current trends accessible for everyone. While so many fashion brands charge an arm and a leg for a piece that will be "out" next season, Rainbow‘s business model is all about giving shoppers the styles they crave at prices they can feel good about. We‘re talking dresses, tops, jeans and more starting at just $5. And with most items priced between $10 to $30, you can easily put together an entire look (or three!) without breaking the bank.
Over the years, Rainbow has caught the attention of some major players in the fashion world. The brand has been featured in magazines like Cosmopolitan, Vogue, Refinery29 and more, as well as on popular fashion blogs and social media influencers‘ feeds. And let me tell you, once you start shopping at Rainbow, it‘s easy to see what all the hype is about.
Rainbow Shops by the Numbers
Just how big of a deal is Rainbow Shops? Let‘s break it down with some key stats:
| Rainbow Shops Statistics | |
|---|---|
| Number of store locations | 1,000+ |
| Year the first store opened | 1935 |
| Typical price range | $5 – $30 |
| Annual revenue (2021) | $1.1 billion |
| Number of employees | 10,000+ |
As you can see, Rainbow has come a long way since its early days as a single store in Brooklyn. The company now brings in over a billion dollars in revenue each year and employs thousands of people across the country. Talk about a fashion force to be reckoned with!
Rainbow Shops Clothing Review
One of the best things about shopping at Rainbow is the sheer variety of clothing available. No matter your personal style, you‘re sure to find pieces that speak to you. Over the years, I‘ve picked up everything from cozy pullovers to cocktail dresses to distressed denim from Rainbow, and I‘m always impressed by the quality for the price.
Let‘s break down some of Rainbow‘s most popular clothing categories:
Tops & Tees
Rainbow‘s selection of tops is seriously unmatched. You‘ve got your basic camis and tanks, graphic tees with sassy slogans, flirty blouses, cozy sweaters…the list goes on. Prices typically range from $5 to around $20, so you can stock up on a few different styles without doing damage to your bank account.
One of my recent Rainbow finds is the Tie-Front Cropped Cami, which comes in a ton of cute colors and prints. The silky fabric looks way more expensive than the $7 price tag, and the flirty tie detail adds the perfect touch of style. I like pairing mine with high-waisted jeans and strappy sandals for an easy daytime look.
Dresses
In my book, you can never have too many dresses – and Rainbow seems to agree. From casual t-shirt dresses to flowy maxis to bodycon styles, there‘s a dress for every occasion. And with prices starting around $10, you might as well treat yourself to a few.
I‘m particularly obsessed with Rainbow‘s selection of going-out dresses. I mean, where else can you find a sequin mini dress for under $20? One of my current faves is the Glitter Cowl Neck Slip Dress, which hugs all the right curves and has just the right amount of sparkle. Every time I wear it, I get so many compliments (and queries about where I got it!).
Jeans & Pants
Finding the perfect pair of jeans can be a total nightmare. Either they fit in the waist but not the thighs, or they‘re way too long, or they cost as much as your electric bill. Thankfully, Rainbow makes denim shopping a breeze with tons of styles and washes at super reasonable prices. Their jeans typically cost between $15 to $25, which is a total steal compared to most other stores.
I recently picked up a pair of the High-Rise Distressed Skinny Jeans, and I‘m honestly shocked at how well they fit. The stretchy denim is really comfortable, and the frayed hem adds a cool, laid-back vibe. I‘ve been wearing them basically nonstop since I got them – with everything from graphic tees to going-out tops.
Intimates
Can we take a moment to appreciate how darn cute Rainbow‘s selection of intimates is? From lacey bralettes to cheeky undies to flirty bodysuits, they‘ve got all your bases covered. And with most items priced under $10, you can totally justify treating yourself to some new goodies.
One of my favorite Rainbow finds of all time is the Strappy Lace Bralette. It comes in a bunch of fun colors, has pretty scalloped edges, and actually provides a decent amount of support for a bralette. I have it in a few shades and love layering them under slouchy tops and dresses. So cute and comfy!
Rainbow Shops Shoe Review
Now that we‘ve covered the clothes, let‘s talk shoes. Rainbow has a serious knack for finding the cutest, trendiest footwear at prices that won‘t make you cry when you look at your bank statement.
From strappy sandals to chunky sneakers to over-the-knee boots, there‘s a pair for every style and season. And with most shoes priced between $10 to $30, you can afford to experiment with a trend you‘re not totally sure about (looking at you, neon heels).
One of my go-to Rainbow shoe styles is the Classic Lace-Up Sneaker. It comes in a bunch of colors, from basic black and white to metallic silver and bold red. They‘re super comfy thanks to the cushioned insole and have just enough of a platform sole to give you a little lift. I love wearing mine with everything from leggings to sundresses.
Is Rainbow Shops Legit?
Okay, let‘s address the elephant in the room. With prices this low, you might be wondering if Rainbow Shops is too good to be true. I totally get the skepticism – I‘ve definitely been burned by online stores that sent me stuff that looked nothing like the picture or fell apart after one wear.
But I can say with total confidence that Rainbow is the real deal. I‘ve been shopping with them for years, both online and in-store, and have never had a major issue with quality or service. Sure, there might be the occasional garment that doesn‘t fit quite right or isn‘t exactly what I expected, but that‘s a risk with any kind of shopping.
One thing I really appreciate about Rainbow is how transparent they are about their policies. They have a whole page on their website dedicated to frequently asked questions, covering everything from shipping costs to return procedures to size charts. And if you‘re not totally satisfied with your purchase, you can return it within 30 days for a refund (just note that intimates, accessories and clearance items are final sale).
So while Rainbow might not be a luxury designer brand, they‘re definitely a legit company with a long history of making affordable fashion accessible for all. And in my book, that‘s pretty darn cool.
Other Customer Reviews
But hey, don‘t just take my word for it – I scoured the internet for reviews from other Rainbow shoppers to see what they had to say. And spoiler alert: the vast majority are just as obsessed as I am.
On Trustpilot, Rainbow Shops has an impressive 4.6 out of 5 stars based on over 54,000 reviews. Customers rave about the huge selection, unbeatable prices, and cute styles. Many also shout out the fast shipping and easy online ordering process.
Here are a few review highlights:
"I have been a Rainbow shopper for years, and I can honestly say that this place never disappoints. I find myself going there every other week just to see the cute new arrivals. And the prices are unbeatable…jeans for $15.99, tops for $9.99, shoes for as low as $12. Can‘t beat it!" – Shanice W.
"Love love LOVE rainbow! I‘ve bought everything from jeans, tops, rompers, leggings, shoes, and accessories. Cute stuff and amazing prices. The fit is always great for me too." – Kai P.
Of course, not everyone is going to be a fan. The handful of negative reviews mostly call out issues with product quality and customer service. A few complained about slow shipping times or orders that never arrived – but those seem to be pretty rare instances based on the overwhelming number of positive reviews.
How to Shop & Save at Rainbow
Alright, now that you‘re up to speed on why Rainbow Shops is the best-kept secret in affordable fashion, let‘s talk strategy. There are a few key ways you can make the most of your Rainbow shopping experience:
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Always check the New Arrivals and Clearance sections. Rainbow is constantly adding new, trendy pieces to their lineup, so I make it a habit to periodically scroll through and see what catches my eye. The Clearance section is also a total goldmine – you can regularly find items marked down up to 80% off. Just be warned that sizes and colors can go quickly, so if you spot something you love, don‘t hesitate!
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Read the reviews and size charts. One of the best parts about shopping Rainbow online is that you can see reviews and ratings from other customers. If something has a low rating or a lot of comments about running small or large, I take that into consideration before adding it to my cart. The specific size measurements for each item are also super helpful.
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Get on the email list. When you sign up for Rainbow‘s email newsletter, you‘ll get a coupon code for 15% off your first order. You‘ll also be the first to know about sales, new product drops and other promotions. Definitely worth handing over your email address!
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Follow them on social media. Rainbow‘s Instagram feed is total eye candy, with tons of styling inspo and sneak peeks at new arrivals. They also announce flash sales and giveaways on their stories, so be sure to tap that follow button.
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Don‘t sleep on the accessories. It‘s easy to get caught up in snagging cute clothes from Rainbow, but their selection of accessories is seriously impressive too. From statement earrings to cute sunglasses to trendy hair clips, they‘ve got all the little extras that tie a look together. And at just a few bucks a pop, you can afford to have fun with it!
Frequently Asked Questions
Before we wrap this up, let‘s address some of the most common questions about shopping at Rainbow:
What is Rainbow‘s return policy?
According to their website, you can return most items (excluding intimates, accessories and clearance pieces) within 30 days for a full refund. You can return in-store or by mail – just make sure your item is in new, unused condition with the tags still on.
Does Rainbow offer free shipping?
Rainbow offers free standard shipping on all orders over $75. If you‘re not quite hitting that threshold, standard shipping costs a flat rate of $7.
How do Rainbow‘s sizes run?
In my experience, Rainbow‘s sizing is pretty true to standard mall brands. If you‘re between sizes or like a looser fit, I‘d recommend sizing up just to be safe.
Where can I find a Rainbow store near me?
Rainbow Shops has over 1,000 locations across the U.S., Puerto Rico and the U.S. Virgin Islands. You can use the store locator tool on their website to find your nearest location.
Does Rainbow offer gift cards?
Yes! You can purchase a physical or e-gift card on their website, or grab one at your local Rainbow store. They‘re available in amounts from $10 to $200.
The Bottom Line
Whew, that was a lot of info – but hopefully you‘re feeling pumped and ready to start shopping at Rainbow! As you can probably tell, I‘m a huge fan of this affordable fashion destination. Between the huge selection, wallet-friendly prices, and on-trend pieces, it‘s hard to go wrong.
Of course, no store is perfect – you might occasionally get a dud or have a shipping hiccup. But in my experience, Rainbow‘s pros far outweigh any potential cons. I mean, where else can you score a whole new outfit (shoes and accessories included!) for less than $50?
So the next time you‘re in the mood for a little retail therapy but don‘t want to do major damage to your bank account, I highly recommend checking out Rainbow. Whether you shop online or in-store, I think you‘ll be pleasantly surprised by the cute, quality finds that await you.
Happy shopping, my stylish friend! And be sure to let me know what Rainbow goodies you end up snagging – I‘m always looking for an excuse to place another order.
