Hey there, fashion lover! If you‘re anything like me, you adore expressing yourself through clothes but often feel overwhelmed by the endless options (and endless scrolling) when shopping online. It‘s all too easy to fall down the rabbit hole of 20+ open tabs, only to come away empty-handed and frustrated.
But what if I told you there‘s a new online shopping service that acts like your own personal stylist, curating a feed of clothing and accessories perfectly tailored to your unique taste, size and budget? Meet The Yes, the app that‘s revolutionizing online shopping through the power of personalization.
What is The Yes and How Does it Work?
Founded in 2018 by Google and Apple alum, The Yes is a mobile-first shopping platform that uses sophisticated algorithms and AI technology to create a completely customized shopping experience for each user. In a nutshell, the more you engage with the app by liking or "hearting" products, the smarter it gets at predicting what you‘ll love.
The magic starts with a quick style quiz that asks about your personal style, preferred brands, sizes, and budget. From there, The Yes analyzes over 500 attributes per product to match each user with items that fit their unique profile. The result is an ever-evolving feed of clothing, shoes and accessories tailored to your individual aesthetic, from brands you already know and love to up-and-coming labels you‘ve yet to discover.
One of the coolest aspects of The Yes is how it gets to know your taste in the context of different brands. For example, I generally gravitate towards neutrals and classic silhouettes. But when a colorful, trendy piece from a brand I‘ve hearted before pops up in my feed, The Yes has learned that‘s an exception to my norm. The algorithm is scary accurate – almost like it can read my mind!
The Brands and Products You Can Shop on The Yes
Now I know what you‘re wondering – what brands can you actually shop on The Yes? I‘m happy to report the selection is seriously impressive. The Yes has partnered with over 250 of the biggest names in fashion, from luxury designers like Prada and Gucci to contemporary favorites like Ganni and Reformation.
Here‘s a quick breakdown of The Yes‘ brand and product catalog:
- 200+ apparel brands across all price points and styles
- 50+ shoe brands from athletic to designer
- 30+ accessory brands including sunglasses, hats, scarves and more
- 1000s of new arrivals added weekly
- Millions of total products available
What I love is that The Yes offers a diverse range of merchandise for every aesthetic and occasion. Whether I‘m shopping for a cocktail dress, vintage-inspired denim, the perfect white tee, or new running shoes, I can find it all in one place. The app even carries cult-favorite beauty and home decor brands to round out my lifestyle needs.
Plus, with thousands of new products added every week, my feed always feels fresh and current. I‘ve discovered so many emerging brands I‘d never heard of before that are now staples in my wardrobe. That‘s the beauty of The Yes‘ personalization – it exposes you to pieces you may have overlooked on your own.
The Yes Review: What Real Customers Are Saying
Since its launch in May 2020, The Yes has garnered somewhat of a cult following among fashionistas. The app‘s massive growth is a testament to how well it resonates with shoppers – as of March 2021, The Yes has over 200,000 active users and has raised over $30 million in venture capital funding.
But don‘t just take it from me – let‘s look at some real customer reviews. The Yes has an incredible 4.9 out of 5 star rating on the App Store with nearly 6,000 reviews. Here are some common raves:
"I LOVE The Yes. It has completely changed how I shop. I used to waste so much time browsing online and now I can see everything I like in one place, perfectly tailored to me!" – Sarah T.
"The Yes is scary accurate in predicting what I‘ll like. Every day I find new pieces I love in my feed. It‘s also helped me define my personal style more – I feel like I‘m dressing in a way that‘s true to me." – Jenna G.
"Best online shopping experience I‘ve ever had, hands down. The personalization is on another level. Checking The Yes has become part of my daily routine – it‘s like Instagram but I can actually buy everything!" – Michael S.
Of course, no app is perfect and I have seen a few critiques of The Yes. Some shoppers feel the algorithm takes a bit of time to really nail down their preferences. Others wish they could shop all of their favorite brand‘s inventory versus a curated selection.
However, I‘ve found that the more I engage with The Yes, the better it gets to know me. And while I can‘t always find that one specific designer item I‘m searching for, I almost always discover something I like even more in the process. The Yes has opened my eyes to so many brands and styles I never would have considered – that‘s what I love most about it.
How The Yes Stacks Up to Other Personalized Shopping Services
If you‘re familiar with online shopping, you know The Yes isn‘t the first service to offer personalized recommendations. Stitch Fix has built a loyal following with its curated clothing subscription boxes. Prime Wardrobe lets you try before you buy from a customized selection. And don‘t even get me started on Instagram‘s spooky targeted ads.
However, in my opinion, none of these options offer the same level of personalization or user experience as The Yes. With Stitch Fix, you‘re limited to a handful of items chosen for you by a stylist. The Yes gives you access to millions of products across hundreds of brands that you can shop 24/7.
I also love that The Yes gives me total control over what I buy. With a service like Stitch Fix, you don‘t know what you‘re going to get until your box arrives. On The Yes, I can see everything in advance and only buy what I love. Returns are free and easy too – no need to trek to the post office or wait on a refund.
In my book, The Yes checks all the boxes of what I want in a shopping service. The technology is smarter, the selection is better, and the user experience is unparalleled. It‘s like having a stylist, a personal shopper, and a fashion-savvy best friend all in one app.
Is The Yes Worth Trying? My Final Verdict
It‘s a yes for me on The Yes! I know I tend to get overly enthusiastic about new fashion finds, but I can‘t overstate how much this app has elevated my shopping game and personal style. Never before have I had access to such a diverse selection of brands and products, all curated to my individual preferences.
What I find most valuable is the time and energy The Yes saves me. In the past, I could easily spend hours online shopping only to come away frustrated or with an impulse purchase I later regret. With The Yes, I‘m able to shop more intentionally and discover pieces I truly love. It‘s a much more productive, enjoyable experience.
To me, the genius of The Yes is in the way it gets smarter the more I use it. Every like, skip or purchase trains the algorithm to surface more of what I want. The level of taste-based personalization is leaps and bounds above other services I‘ve tried. It just keeps getting better.
The Yes has also become an important tool for discovering new brands. My wardrobe used to consist mainly of fast fashion with a few designer splurges. The Yes has introduced me to so many amazing smaller and DTC labels I now love. It‘s expanded my fashion horizons in the best way.
All this to say, if you‘re someone who loves to shop but hates the endless scrolling, decision fatigue, and hit-or-miss purchases that come with online shopping, I can‘t recommend The Yes enough. It‘s made shopping fun again by doing all the heavy lifting for me. The only danger is it‘s almost too easy to fill up my cart!
Of course, I‘m realistic and acknowledge that an algorithm will never replace the magic of a great in-store experience. I still love a good IRL shopping trip with friends. But for the majority of my wardrobe building, The Yes has become my trusted one-stop shop. I can‘t imagine going back to my old ways.
So what are you waiting for? If you‘re ready to transform your shopping experience and discover clothes you‘ll love, download The Yes and get your personalized feed started. Trust me, you won‘t regret it. Use my link and code REFERYEAH for 20% off your first purchase. Happy shopping!
