As someone who has tried countless bra brands over the years in search of the perfect combination of comfort, support, and style, I was intrigued when I first heard about Truekind. This online intimates brand, launched in 2018 by the folks behind shapewear giant Shapermint, is on a mission to revolutionize the way women think and feel about their bras.
Truekind specializes in affordable, high-quality wireless bras designed with comfort as the ultimate priority. By eliminating uncomfortable underwires, itchy tags, and fussy embellishments, Truekind has stripped bras down to the bare essentials – soft, stretchy fabrics, thoughtful design, and an impressive size range from XS to 4XL.
As a curvy woman who has struggled to find well-fitting, comfortable bras at an accessible price point, I was eager to put Truekind to the test. Over the past month, I‘ve been wearing several of the brand‘s bestselling styles for different occasions. Here‘s my honest, in-depth Truekind bras review, including the features that impressed me, a few potential drawbacks, and how these intimates stack up to other popular wireless bra brands.
About Truekind
Before we dive into the nitty-gritty product details, let‘s take a closer look at the Truekind brand and its unique approach to bra design. Founded in 2018, Truekind is the brainchild of Shapermint founders Santiago Zabala and Massimiliano Tirocchi. The duo wanted to create a line of intimates that prioritized women‘s comfort above all else.
Unlike many bra companies that focus on achieving a certain look (even at the expense of wearability), Truekind starts with the premise that bras should feel good first and foremost. The brand‘s design ethos centers around what it calls "Everyday Easy" – bras that are soft, stretchy, breathable, and totally wire-free.
Another cornerstone of the Truekind brand is inclusivity. Bras are available in sizes XS-4XL, with thoughtful features like wide straps, hook-and-eye closures, and stretchy fabrics to accommodate a variety of body types and breast shapes. There‘s no complex cup and band sizing to decipher – you simply choose your Truekind bra based on your standard clothing size.
Truekind‘s parent company Shapermint has been featured in major publications like Forbes, Yahoo, and The Washington Post, and the Truekind line specifically has earned press in Glossy and SELF. The brand‘s no-frills approach to super wearable bras is clearly resonating with modern women who crave comfort and simplicity.
Truekind Bra Features & Materials
So what exactly sets Truekind bras apart from the dozens of other options on the market? I was curious to find out. Here are some of the key features that the brand highlights:
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Wire-free design: Truekind bras do not contain any underwires, which means they flex and move with your body rather than digging in or creating pressure points. This is a huge plus for all-day comfort.
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Soft, stretchy fabrics: Most Truekind bras are made of a nylon/spandex blend that feels silky-smooth against the skin while still providing gentle support and shaping. The fabrics are also breathable and moisture-wicking.
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Seamless construction: Truekind bras are seamless or have minimal seaming, which helps them lie smooth under clothing and reduces chafing/irritation.
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Size-inclusive: Bras are available from XS-4XL, which translates to about a 28 band to 48 band and A-H cups. The stretchy, accommodating designs work for a variety of breast shapes and degrees of asymmetry.
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Easy to fit: Rather than using traditional bra sizing, you choose your Truekind bra according to your standard top size (XS-4XL). The brand provides a simple quiz to help you find your best fit.
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Removable pads: Some Truekind bra styles come with removable pads/modesty liners, which allow you to customize your desired level of coverage and support.
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Affordable: Truekind bras typically cost between $20-$50, putting them on par with or cheaper than many popular mall brands.
Overall, I was impressed by the thoughtfulness and intentionality behind Truekind‘s design choices. As someone who has dealt with poking underwires, restrictive bands, and complicated fitting processes for years, Truekind‘s straightforward approach was a breath of fresh air.
Truekind Bra Reviews
Now for the really juicy part of this Truekind bras review – how do the individual products actually perform IRL? I had the opportunity to test out four of Truekind‘s bestselling bra styles: the Daily Comfort Wireless Shaper Bra, the Everyday Throw-On Wireless Bralette, the Enhanced Comfort Wireless Shaper Bra, and the Reactive Sports Bra.
For reference, I typically wear a size XL or 1X in Truekind‘s size range (about a 38DD in traditional bra sizing). I‘ll share my thoughts on each bra style in terms of fit, comfort, support, and aesthetics. Let‘s get into it!
Daily Comfort Wireless Shaper Bra Review
The Daily Comfort Wireless Shaper Bra is Truekind‘s take on an everyday t-shirt bra. It has molded, wireless foam cups with a hook-and-eye closure and a wide support band. The shoulder straps are nice and wide to disperse weight and resist digging.
I tried this bra in both the Beige and Black colors, size XL. Overall, I was very pleased with the fit and comfort of this style. The cups provide a rounded, natural shape under clothing without adding a ton of bulk. I would describe the support as light to medium – enough for daily wear if you have a smaller chest, but maybe not sufficient for very large cup sizes.
The band of this bra is snug and supportive without feeling constrictive. I was able to wear it all day without any major discomfort. The wide straps are a godsend – no digging or slipping. My one quibble is that the hook-and-eye closure can create a slight bump under thinner shirts. But overall, this is a great everyday option that I‘ll be reaching for often.
Everyday Throw-On Wireless Bralette Review
Next up is the Everyday Throw-On Wireless Bralette, which is exactly what it sounds like – a no-fuss bralette made for casual comfort. This pull-on style has stretchy nylon cups with removable foam inserts, wide straps, and an elastic band.
I ordered the Blush color in size XL. To be honest, I wasn‘t sure what to expect support-wise from this bralette style. But I was pleasantly surprised! The cups are lightweight and breathable, but still provide a nice amount of shaping. The elastic band is comfortably snug. I love how easy this bra is to slip on and off.
In terms of fit, the Everyday Throw-On Bralette runs a bit small in my opinion. The XL fits me, but I probably could have sized up to an XXL for a more relaxed fit. If you‘re between sizes or prefer a looser bralette, I‘d recommend going up. I‘ve been loving this bra for working from home and weekend lounging.
Enhanced Comfort Wireless Shaper Bra Review
If you need more support and lift from a wireless bra, the Enhanced Comfort Wireless Shaper Bra might be your perfect match. This full coverage style has seamed foam cups, a tall smoothing back, and wide, padded straps. The cups have a subtle sweetheart neckline that would work well under lower cut tops.
I tried this bra in the shade Cafe, size XL. The enhanced cups provide noticeably more support and shaping compared to the Daily Comfort Wireless Shaper Bra. I was impressed by the lift and separation I got from a wireless style. The material has a soft, satiny feel that‘s very comfortable against the skin.
The Enhanced Comfort Wireless Shaper Bra does fit quite snugly, so it may not be the best for all-day wear if you are sensitive to compression. I found the support level to be perfect for my DD chest, but it‘s not a bra I‘d want to lounge around in. This is more of a great option for dressier occasions when you want maximum support and a smooth silhouette.
Reactive Sports Bra Review
Last but not least is the Reactive Sports Bra, designed for light to medium impact workouts. This bra has a scoop neck, racerback straps, and mesh panels for added breathability. The cups are sewn in with removable pads.
I tried the Reactive Sports Bra in Black, size XL. This bra fits true to size for me, with a snug, medium support feel. The wide straps and racerback design help keep everything locked in during low impact activities like yoga, Pilates, and strength training.
One thing to note – the cups of the Reactive Sports Bra are more compressed than some other sports bra styles I‘ve tried. I personally prefer this for workouts as it minimizes bounce. But if you like a more relaxed fit, you may want to size up.
The moisture-wicking material kept me dry during sweaty workouts, and I appreciate the mesh panels for added airflow. All in all, this is a great basic sports bra at an affordable price point. It‘s not the most heavy duty option out there, but it gets the job done for my workout needs.
What Customers Are Saying
Of course, it‘s important to get a sense of how Truekind bras are working for a variety of people, not just one reviewer. I scoured the brand‘s website, as well as Amazon and a few other retailers, to see what other customers had to say about Truekind bras.
Overall, the reviews for Truekind are overwhelmingly positive, with most products earning over 4 out of 5 stars. Customers rave about the comfort, soft fabrics, and impressive support levels from these wireless styles. Many reviewers note that Truekind bras have become their new go-to for everyday wear, especially for working from home.
Some of the most common praise for Truekind bras includes:
- "Most comfortable bra I‘ve ever owned"
- "I forget I‘m wearing a bra"
- "Soft and stretchy material"
- "Great support for wireless"
- "No more underwire digging"
- "Straps don‘t slip or dig"
There are a few criticisms of Truekind bras sprinkled throughout the reviews, mostly related to sizing and fit. Some customers found the band sizes to run small, while others thought the cups ran large. A few reviewers noted that the bras didn‘t provide enough support for very large cup sizes.
It‘s important to keep in mind that bra fit is highly individual, and what works for one person may not work for another. Truekind does offer free exchanges, so you can try a few sizes to find your best fit.
I did see a handful of negative reviews related to customer service issues and slow shipping times. It seems like Truekind may have experienced some growing pains as a newer brand. However, the vast majority of customers had no issues with their orders, and Truekind seems to respond promptly to any concerns.
How Truekind Compares to Other Brands
If you‘re in the market for a wireless bra, you may be wondering how Truekind stacks up to other popular brands. Some of Truekind‘s main competitors include Knix, True & Co, Lively, and Soma.
In my experience, Truekind has an edge in terms of affordability and simplicity. Truekind bras typically cost less than similar styles from Knix and True & Co. And with a streamlined size range and fit quiz, the shopping process is a bit more user-friendly.
Knix and True & Co offer a wider variety of bra styles, including bras with more structured cups and even some underwire options. So if you prefer a more traditional bra look and feel, those brands may be a better fit for you. They also have a larger selection of bralette and lounge styles.
Lively is another popular wireless bra brand with a similar price point to Truekind. Lively bras tend to have a more youthful, trendy aesthetic compared to Truekind‘s basics. The size range is a bit more limited as well.
Soma is a great option for wireless bras with a bit more structure and lift. They have a wide size range (up to 44G in some styles) and even offer bra fitting services. However, Soma bras are pricier than Truekind, with most styles coming in over $60.
All in all, I think Truekind hits a real sweet spot in terms of comfort, affordability, and size inclusivity. They may not have the most diverse bra assortment, but they absolutely nail the basics.
Is Truekind Worth It?
So, is Truekind worth the hype? In my opinion, absolutely. These bras have become my new favorites for everyday comfort and support. I love the super soft, breathable materials, the thoughtful design features, and the wallet-friendly price point.
I think Truekind bras are an especially great option for people who hate underwires, struggle with bra fit, or are looking to simplify their intimates drawer. The size inclusive options and easy fitting process make Truekind a great brand to explore, whether you‘re a bra newbie or a seasoned pro.
That being said, Truekind may not be the best choice for everyone. If you need a lot of lift and separation, strongly prefer underwire bras, or want a more fashion-forward look, you‘re likely better off with other wireless bra brands.
But if you‘re looking for trusty, comfy basics that won‘t break the bank, I can‘t recommend Truekind enough. The Daily Comfort Wireless Shaper Bra is a true standout for larger cup sizes seeking wireless support. And the Everyday Throw-On Wireless Bralette has become my work from home uniform. Even the sports bra exceeded my expectations!
One final note – Truekind frequently has sales and promotions on their website, so it‘s worth checking for deals before you buy. You can also find some of their bestselling styles on Amazon with free Prime shipping.
I hope this in-depth Truekind bras review has been helpful as you search for your perfect fit. These bras have been total game-changers for me in terms of all-day comfort. I‘m excited to see how the brand continues to expand and innovate in the future. Happy shopping!
