Hey there, fashion lovers! If you‘re curious about the craze around Venus et Fleur‘s Eternity Roses, you‘ve come to the right place. I‘m dishing all the details on these luxurious forever flowers, from the good to the bad to the pricey. But first, let me give you the TLDR version:
Overview: Venus et Fleur is a premier floral brand that specializes in real roses that last up to a year thanks to a special preservation process. With celeb fans like the Kardashians and Cardi B and a feature by Oprah, these fancy flowers are the luxury gift of the moment. But with prices starting at $40 for a single rose, are they worth the cost? I‘m breaking it all down for you.
The Backstory on Venus et Fleur
Before we get into the nitty-gritty, I have to say I‘m obsessed with the story behind Venus et Fleur. The company was founded in 2015 by Sunny Chadha and Seema Bansal. At the time, the couple was doing long distance between New York and Boston. Sunny would send Seema roses as a romantic gesture, but they would always arrive wilted.
This frustrating experience got them thinking about how to enjoy beautiful fresh roses for longer than a few days. With Sunny‘s business background and Seema‘s horticulture degree, they spent a year researching and testing until they perfected the process to preserve roses for months to a year.
They named the company Venus et Fleur as a nod to Venus, the goddess of love, and Fleur, the French word for flower. In just a few years, they went from a tiny apartment operation to a major celeb-loved brand, with over $30 million in sales in 2020 alone. Talk about couple goals!
The Secret to Long-Lasting Luxury
So what‘s the secret sauce that makes Venus et Fleur roses last so much longer than the average bouquet? The brand sources its roses from Ecuador, where the high altitude, volcanic soil, and ideal climate help grow some of the world‘s most stunning and hardy flowers.
Once the roses are harvested at peak freshness, they undergo a special non-toxic preservation process. The roses are dehydrated and treated with a non-allergenic wax-based solution to replace the natural sap in the stem, preventing the flower from wilting. They‘re then dyed using a gentle method with natural dyes to create that signature velvety petal texture and rich, vibrant color.
The result? Gorgeous, perfect roses that maintain their soft feel and shape without any maintenance for up to a year. No water or sunlight needed.
Let‘s Talk Numbers
Wondering just how long Venus et Fleur‘s Eternity Roses last compared to the other options out there? Here‘s a quick rundown:
| Flower Type | Average Lifespan |
|---|---|
| Fresh-cut roses | 7-12 days |
| Grocery store roses | 5-7 days |
| Preserved roses | 1-3 years |
| Venus et Fleur Eternity Roses | up to 1 year guaranteed |
As you can see, if you‘re looking for a floral centerpiece or gift that will go the distance, Venus et Fleur has the competition beat.
Beauty That Lasts: Reviewing Venus et Fleur‘s Signature Arrangements
But enough about the specs, let‘s talk about the actual experience of these luxury forever roses. First things first, the unboxing is an event in itself. The flowers arrive in a sturdy black box with elegant gold foil text. It‘s so pretty, I almost didn‘t want to open it. Almost.
Inside, my Le Plein Large Round arrangement with 150+ pale pink Eternity Roses was a showstopper. The sheer amount of perfect, lush roses was breathtaking. The pale pink shade was dreamy, romantic, and versatile enough to complement any room or occasion. And the roses had that coveted velvety texture you only get with the highest quality.
I‘m also a fan of Venus et Fleur‘s more playful, colorful options. The Le Mini Round with rainbow or vibrant solid color roses is a fun pick-me-up or gift that won‘t break the bank. The petite Florentina Vase with a single rose is understated and chic – perfect for a vanity or bookshelf.
One thing to note is that while these roses are billed as lasting up to a year, most of the arrangements I‘ve had tend to look their best for 6-8 months. A full year is definitely possible with the right care and conditions though.
My biggest gripe? The scent doesn‘t last as long as the roses themselves. The first few days, my arrangements have that heavenly fresh rose fragrance. But after a week or so, it‘s pretty much undetectable unless you put your nose right up to it. A small complaint for these otherwise perfect posies.
Smelling the Roses: Venus et Fleur Candles & Fragrances
If you adore that fresh rose scent as much as I do, you‘re in luck. Venus et Fleur also offers a line of floral fragrances for the home.
The Rose Blanche candle is my personal favorite. It captures the natural scent of Damascena roses in bloom, balanced with notes of freesia, geranium, and a hint of warm cinnamon. I always have one burning when I‘m hanging in my home office. It‘s a lovely, floral scent that isn‘t overpowering.
The candles come in a petite votive size with a 20 hour burn time and a large 3-wick size that burns for 80 hours. In my experience, the scent really permeates a room, especially with the larger size.
Digging into the Dirt: Customer Feedback & Criticism
Of course, no Venus et Fleur review would be complete without looking at what other real customers have to say. I scoured reviews and found some interesting trends:
The good: Almost universally, customers are wowed by the beauty, quality, and longevity of Venus et Fleur arrangements. Many call it the best floral gift they‘ve ever received. There are countless stories of people enjoying their flowers for a year or more. Customer service also gets top marks for being responsive and resolving issues quickly.
The bad: The biggest complaints seem to center around two things: cost and crushed petals. There‘s no getting around that these roses are a luxury product with a luxury price tag. Expect to spend at least $50 for a single rose and upwards of $1500 for the largest arrangements. As for damage, some customers report receiving roses with bruising or flattened petals, likely from the shipping process.
The ugly: Thankfully, I didn‘t find many horror stories. The worst reviews usually involved flowers arriving late for a special occasion or a miscommunication around an order. But by and large, Venus et Fleur seems to deliver on their promises.
Here‘s a breakdown of how customers rate Venus et Fleur across major review platforms:
| Platform | Average Rating |
|---|---|
| Yelp | 4.5 stars |
| TrustPilot | 3.9 stars |
| Google Reviews | 4.6 stars |
Getting the Most out of Your Eternity Roses
If you do decide to splurge on some Venus et Fleur arrangements, here are my top tips for keeping them looking their best:
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Don‘t water them! I repeat, put down the watering can. These preserved roses don‘t need any H2O.
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Keep them out of direct sunlight and away from extreme hot or cold temps to prevent color fading and damage.
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Dust the petals occasionally with a soft dry cloth or a hairdryer on a cool, low setting to remove dust and maintain the shape.
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Choose a spot with stable temps and low humidity. Extreme dampness can encourage mold growth.
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Keep your roses away from harsh odors like smoke or cooking fumes as the petals can actually absorb scent.
With proper storage, you can enjoy your Venus et Fleur roses for a year, then pack them away and bring them out again next season for round two. Talk about bang for your buck!
Sending Love with Venus et Fleur
One of the things I love most about Venus et Fleur is how giftable the arrangements are. Few things are as wow-worthy and thoughtful as sending a huge heart-shaped box of red roses that last all year.
The brand offers several additional gift services to make your love fest easy. You can add a custom engraved plate to any arrangement for a small fee. They also do special deliveries with white glove service in certain areas if you want your roses to arrive with some extra pizazz.
Last year for my mom‘s birthday, I ordered a set of three Le Mini Rounds in her favorite colors along with a Rose Blanche candle for an at-home spa experience. She calls me every few months to rave about how beautiful they still look!
Giving It to You Straight
So, do I think Venus et Fleur is worth the money? If you‘re in the market for a luxury floral arrangement that will go the distance, my answer is a resounding yes. The quality, longevity, and stunning presentation are second to none.
But I also understand that these forever roses aren‘t exactly a budget-friendly purchase. My advice? Wait for a special occasion or split the cost with family or friends for a group gift. You can also keep an eye out for seasonal promotions – I snagged my Le Plein for $200 off during their Valentine‘s Day sale.
If you‘re a bona fide plant lady like me who loves to be surrounded by flowers 24/7, I highly recommend becoming a Venus et Fleur VIP. You earn points with every purchase that you can redeem for discounts and exclusive products. I‘m saving up my points for a big custom arrangement!
At the end of the day, Venus et Fleur has earned its status as the iconic rose luxe brand. No, not everyone needs fancy $200 forever flowers. But if you want to give a truly unforgettable gift (or treat yourself), accept no substitutes.
Your Turn!
Now I want to hear from you! Have you tried Venus et Fleur arrangements before? What was your experience? Do you think fancy forever flowers are worth the cost? Let me know in the comments.
If you found this review helpful, I‘d love for you to share it with your flower-obsessed friends. And don‘t forget to subscribe to my newsletter for more fab gift guides and style inspo!
Until next time, remember that life is too short for boring flowers.
Xoxo,
Your Resident Rose Junkie
