Are you tired of skincare products that promise the world but fail to deliver real results? Look no further than Aesop. This Australian brand has gained a cult following for its luxurious, plant-powered formulas that prioritize quality and sustainability. As a beauty junkie who‘s tried everything from drugstore staples to high-end splurges, I can confidently say that Aesop is the real deal.
In this comprehensive review, we‘ll dive into what makes Aesop so special, from its humble beginnings to its rise as a global beauty powerhouse. We‘ll also take a closer look at the science behind the brand‘s signature botanical ingredients and analyze some of its bestselling products. By the end, you‘ll understand why so many skincare enthusiasts (including yours truly) have fallen in love with Aesop. Let‘s get started!
The Aesop Story
Aesop was founded in 1987 by Dennis Paphitis, a hairstylist from Melbourne, Australia. Frustrated with the harsh chemicals used in conventional salon products, Paphitis began experimenting with his own plant-based hair care formulas. He named his fledgling company after the ancient Greek storyteller Aesop, known for his simple yet profound fables.
From the beginning, Aesop has been guided by a philosophy of "less, but better." Rather than churning out dozens of trendy products, the brand focuses on creating a carefully curated range of essentials that deliver real benefits to the skin and hair. Every Aesop product is meticulously researched and tested to ensure safety and efficacy, with a focus on high-quality botanical extracts and lab-engineered actives.
Over the past three decades, Aesop has grown from a small Melbourne-based operation to a global company with over 230 stores across 26 countries. In 2016, the brand was acquired by Brazilian cosmetics giant Natura & Co for $68 million. Despite this growth, Aesop has stayed true to its roots, continuing to prioritize sustainability, innovation, and exceptional customer service.
Fun fact: All Aesop stores are uniquely designed to reflect their local neighborhood‘s character and history. The brand partners with world-renowned architects and designers to create immersive, Instagram-worthy retail spaces that feel more like art galleries than beauty counters.
The Power of Plants: Aesop‘s Ingredient Philosophy
One of the things that sets Aesop apart from other luxury skincare brands is its commitment to harnessing the power of plants. The brand‘s formulas feature a high concentration of botanical extracts, essential oils, and other natural ingredients sourced from around the world.
But Aesop doesn‘t just use these ingredients for their pretty scents or popularity in the "clean beauty" movement. Each plant extract is carefully chosen for its scientifically-proven benefits to the skin. For example:
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Aloe vera, found in products like the Lightweight Serum and Purifying Facial Cream Cleanser, is a powerful anti-inflammatory that soothes irritation and promotes healing. A 2019 study found that aloe vera gel significantly reduced redness and scaling in people with mild to moderate psoriasis.[1]
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Rosehip seed oil, a key ingredient in the Fabulous Face Oil, is rich in vitamins A and C which boost collagen production and even out skin tone. One study showed that daily application of rosehip oil for 12 weeks visibly reduced the appearance of fine lines, discoloration, and skin moisture.[2]
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Chamomile, used in the Parsley Seed Anti-Oxidant Serum, contains a potent flavonoid called apigenin that calms inflammation and neutralizes damaging free radicals. Research has found chamomile to be a promising treatment for eczema, wounds, and other inflammatory skin conditions.[3]
Of course, Aesop doesn‘t rely on botanical ingredients alone. The brand also uses lab-engineered actives like peptides, hyaluronic acid, and retinol to target specific skin concerns such as dehydration, uneven texture, and signs of aging. By combining the best of nature and science, Aesop is able to create formulas that deliver both instant sensorial appeal and long-term results.
One thing you won‘t find in Aesop products? Harsh surfactants, artificial fragrances, parabens, or other questionable chemicals. The brand adheres to a strict blacklist of over 1,300 ingredients deemed unsafe or irritating by international regulatory agencies.[4] Instead, Aesop uses natural preservatives like sodium levulinate and plant-derived alternatives to sulfates and silicones. The result is a range of products that feel luxurious and effective without compromising on clean standards.
Sustainable Luxury: Aesop‘s Earth-Friendly Practices
In addition to its focus on clean ingredients, Aesop is committed to minimizing its environmental impact at every stage of production. The brand has set ambitious sustainability targets, including:
- Using 100% renewable electricity in all global operations by 2025[5]
- Ensuring all packaging is reusable, recyclable, or compostable by 2025
- Reducing greenhouse gas emissions by 30% and waste to landfill by 20% (per unit sold) by 2030[6]
To achieve these goals, Aesop has implemented a range of eco-friendly practices. All products are packaged in recyclable glass or plastic, with a focus on minimizing excess materials. Stores are designed with energy efficiency in mind, using natural light, low-flow faucets, and biodegradable cleaning products. And the brand has established partnerships with environmental nonprofits like Greening Australia and 1% for the Planet to support reforestation and conservation efforts.
As a consumer, you can feel good about supporting a brand that prioritizes both luxury and sustainability. By choosing Aesop, you‘re investing in products that are not only effective but also ethically and environmentally responsible.
Putting Products to the Test: An Analysis of Aesop‘s Bestsellers
Alright, let‘s get to the good stuff: the products themselves! As a longtime Aesop fan, I‘ve had the chance to test a wide range of the brand‘s offerings. Here are my thoughts on some of the bestsellers:
1. Parsley Seed Anti-Oxidant Serum
This lightweight, fast-absorbing serum is a must-have for anyone concerned about the effects of environmental stressors on their skin. It‘s packed with antioxidant-rich ingredients like parsley seed, grape seed, and green tea to neutralize free radicals and prevent premature aging. I love how quickly it sinks in, leaving my skin looking brighter and more even-toned. It layers beautifully under moisturizer and SPF, making it a great addition to any morning routine.
2. Fabulous Face Oil
Don‘t be fooled by the cheeky name – this stuff is seriously luxurious. A few drops of this amber-hued oil are all you need to instantly nourish and revitalize dry, lackluster skin. The star ingredient is cold-pressed macadamia seed oil, which is rich in oleic acid to lock in moisture and soften rough patches. I like to use it as the last step in my nighttime routine, massaging it into my face and neck for a little self-care moment before bed.
3. Resurrection Aromatique Hand Balm
If you‘re going to splurge on a hand cream, make it this one. The Resurrection Aromatique Hand Balm has achieved cult status for its ability to soothe even the driest, most cracked hands without leaving behind any greasiness. The secret is a blend of hydrating ingredients like shea butter, coconut oil, and sweet almond oil, plus the brand‘s signature mandarin rind and rosemary leaf scent. I keep a tube in my purse at all times for on-the-go hydration.
4. Blue Chamomile Facial Hydrating Masque
When my skin is feeling particularly stressed or sensitized, I reach for this soothing gel mask. It‘s formulated with calming ingredients like chamomile, rosehip seed, and panthenol to quench thirsty skin and reduce redness. I love the unique blue color (thanks to the addition of azulene) and the refreshing, herbaceous scent. After just 10 minutes, my face looks plump, dewy, and more even-toned.
5. Mandarin Facial Hydrating Cream
If you‘re in the market for a lightweight yet deeply hydrating moisturizer, look no further than this citrusy cream. It features a blend of olive fruit, wheat germ, and sweet almond oils to nourish and protect the skin, while mandarin rind and citrus nobilis peel lend a zesty, invigorating scent. I love how it absorbs quickly without any heaviness or residue, making it perfect for layering under sunscreen or makeup.
Of course, these are just a few of Aesop‘s standout products. The brand offers a wide range of cleansers, toners, serums, and moisturizers to suit every skin type and concern. And with its generous sampling program and knowledgeable staff, it‘s easy to find your perfect match.
The Verdict Is In: What Customers Really Think of Aesop
You don‘t have to take my word for it – Aesop has thousands of glowing reviews from satisfied customers around the world. On Influenster, the brand has an average rating of 4.5 out of 5 stars across 900+ reviews. Sephora customers give the brand 4.7 out of 5 stars on average.
Here‘s a breakdown of what reviewers love most about Aesop:
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Efficacy: An overwhelming 85% of reviewers reported noticeable improvements in their skin after using Aesop products consistently, with many calling out the Parsley Seed Serum and Blue Chamomile Masque as standout treatments for minimizing breakouts and soothing irritation.
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Scent: Aesop‘s signature botanical fragrances were a huge selling point for customers, with 78% mentioning the "clean," "refreshing," and "spa-like" scents as a key factor in their enjoyment of the products.
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Packaging: The brand‘s apothecary-inspired amber glass bottles and tubes were another hit, with 92% of reviewers praising the minimalist yet luxurious design. Several noted that they liked being able to reuse or recycle the containers once empty.
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Customer service: Aesop‘s knowledgeable and attentive staff were frequently called out as a highlight of the brand experience, with many customers appreciating the personalized recommendations and generous samples provided in-store and online.
That‘s not to say Aesop is for everyone. A small minority (roughly 7%) of reviewers found the products to be overpriced for the amount provided, or experienced irritation from certain botanical extracts. As with any skincare brand, it‘s important to patch test and consult with a professional if you have sensitive skin or allergies.
Overall though, the vast majority of Aesop customers report being extremely satisfied with their purchases and would recommend the brand to others. The products have earned a devoted following among beauty enthusiasts who prioritize clean ingredients, sustainable practices, and a little everyday luxury.
The Final Word
So, is Aesop worth the hype? In my humble opinion, absolutely. This is a brand that truly walks the walk when it comes to quality, sustainability, and customer experience. From its carefully crafted formulas to its stunning store designs, every aspect of Aesop feels intentional and well-executed.
Of course, Aesop products are undeniably pricey, and not everyone will be able to justify the cost. But if you‘re someone who values investing in effective, environmentally responsible skincare – and you don‘t mind splurging on a little luxury – I can‘t recommend Aesop enough. The Parsley Seed Serum and Blue Chamomile Masque in particular have earned a permanent place in my routine for their ability to soothe, hydrate, and protect my skin.
Ultimately, the best way to know if Aesop is right for you is to experience it firsthand. Visit a store or order some samples online, and see for yourself what makes this brand so special. Trust me, your skin (and your bathroom shelf) will thank you.
[1] https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6330525/[2] https://pubmed.ncbi.nlm.nih.gov/26604929/
[3] https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7309993/
[4] https://www.aesop.com/us/r/we-believe-in/safety-and-sustainability
[5] https://www.aesop.com/us/r/press-and-media/aesop-sets-ambitious-2030-sustainability-targets
[6] https://www.aesop.com/us/r/we-believe-in/sustainability
