Hey there, fashion lover! If you‘re always on the hunt for the latest and greatest in streetwear, then you need to put Blvck on your radar ASAP. This Brussels-based brand has been making waves since 2017 with their insanely cool, all-black everything aesthetic.
As someone who basically lives in comfy tees and hoodies, I was initially drawn to Blvck for their minimalist vibe and focus on elevated basics. But once I got my hands on a few pieces, I realized this brand is so much more than just hype.
What Is Blvck All About?
In case you‘re not already familiar, let me give you the scoop on Blvck. The brand was founded by Julian O‘hayon and Thomas Johnston, two friends who shared a vision of creating timeless streetwear that would stand out from the pack.
Blvck‘s designs are characterized by a monochromatic color palette, clean lines, and subtle details like tonal stitching and embroidered logos. You won‘t find any loud graphics or busy prints here – just sleek, versatile pieces that exude effortless cool.
While black is undoubtedly Blvck‘s signature color, they also offer select items in white, gray, and occasional pops of red or neon. But trust me, once you go Blvck, you never go back.
One of the things I love most about Blvck is their commitment to quality. Every piece is crafted with premium materials like soft cotton jersey, brushed fleece, and buttery-smooth leather. The attention to detail is evident in everything from the stitching to the hardware.
Blvck offers a range of clothing and accessories for both men and women, including tees, hoodies, sweatpants, jackets, hats, bags, and more. They drop new collections seasonally, along with frequent limited edition collabs that sell out fast.
Why Customers Love Blvck
Don‘t just take my word for it – the proof of Blvck‘s awesomeness is in the numbers. The brand has amassed a cult-like following, with over 1 million followers on Instagram alone.
Blvck‘s feed is a endless scroll of streetwear inspo, with artful product shots mixed with real customers flexing their ‘fits. The level of engagement is wild – nearly every post racks up thousands of likes and comments.
It‘s not just the Instagram hype either. Blvck has been featured in major publications like Hypebeast, Complex, and Highsnobiety, cementing their status as a legit player in the fashion world.
But what really speaks volumes is the customer reviews. On Blvck‘s website, nearly every product has a perfect 5-star rating with glowing feedback. Peep these comments from verified buyers:
"I now own 6 Blvck hoodies and I wear them on repeat. The quality is unreal – so thick and cozy, but still lightweight. I get compliments every time I wear Blvck!" – Jared S.
"Blvck is my go-to for elevated basics that make me feel confident AF. The fit is always on point and the little details make such a difference. This brand is 100% worth the price." – Bella L.
"I‘ve been following Blvck for years and they never disappoint. The customer service is top-notch too – I had to exchange a jacket for a different size and they made it so easy." – Ryan M.
According to a recent report by Hype Auditor, Blvck has an engagement rate of 5.62% on Instagram, which is considered very high for a fashion brand. To put that in perspective, the average engagement rate for the fashion industry is around 1-2%.
Blvck‘s website traffic has also grown exponentially since their launch. SimilarWeb data shows that blvck.com receives an average of 500,000 monthly visitors, with the majority of traffic coming from direct searches. That‘s a testament to the brand‘s dedicated fan base.
While Blvck doesn‘t disclose specific revenue figures, Business of Fashion estimates that the brand generates upwards of $10 million in annual sales. Not too shabby for a company that‘s only been around for a few years!
Styling Blvck Pieces in Your Wardrobe
One of the best things about Blvck pieces is their versatility. You can easily dress them up or down depending on the occasion and your personal style. Here are a few foolproof ‘fits featuring some of my fave Blvck cops:
Look #1: Casual Cool
- Blvck classic logo tee
- Black distressed skinny jeans
- Chunky sneakers (bonus points if they‘re Blvck x Nikes)
- Blvck logo beanie
Look #2: Elevated Athleisure
- Blvck cropped hoodie
- Blvck logo leggings or bike shorts
- Oversized denim jacket
- Black ankle socks + slides
Look #3: Street Chic
- Blvck silk slip dress
- Leather moto jacket
- Heeled combat boots
- Layered silver necklaces
Look #4: Monochrome Moment
- Blvck oversized turtleneck sweater
- Blvck faux leather pants
- Black chunky sole Chelsea boots
- Blvck logo duffle bag
And that‘s just scratching the surface! With Blvck, the styling possibilities are endless. Half the fun is coming up with new ways to rock your pieces.
How Does Blvck Compare to Other Streetwear Brands?
Let‘s keep it real – Blvck is definitely a splurge compared to your typical mall brands. Tees typically go for around $80-100, hoodies are in the $150-250 range, and outerwear can cost upwards of $1,000.
But IMO, Blvck is well worth the investment for a few key reasons. First and foremost, the quality is truly unmatched. I‘ve owned hoodies from big box retailers that start pilling and losing their shape after a few washes. Meanwhile, my Blvck pieces look practically new after years of heavy rotation.
The fit and fabrication are also superior to a lot of other streetwear brands I‘ve tried. Blvck‘s tees and hoodies have a perfect slightly oversized fit that‘s relaxed without being sloppy. And don‘t even get me started on the Willy sweatpants – they‘re the softest, most luxe feeling sweats I‘ve ever put on my body.
Of course, taste is subjective, but I personally find Blvck‘s minimal designs to be a lot fresher and more timeless than the screenprinted graphic tees and logo mania you see from other brands. There‘s just something so effortlessly cool about an all-black ‘fit.
Another thing that sets Blvck apart is their focus on ethical and sustainable manufacturing. All of their pieces are made in Europe in small batches to reduce waste. They also use eco-friendly materials where possible, like organic cotton and recycled polyester. As consumers become more conscious of their fashion footprint, this is a major selling point.
Finally, Blvck‘s brand identity and community are a huge draw. When you buy Blvck, you‘re not just getting dope clothes – you‘re joining a tribe of like-minded fashion lovers. I can‘t tell you how many times I‘ve gotten a "nice hoodie, bro" nod from a fellow Blvck fan in passing.
Now, I‘m not saying Blvck is the be-all and end-all of streetwear. There are def other brands doing cool things in the space – Off-White, Fear of God, and A-Cold-Wall come to mind. But for me, Blvck just hits different.
That said, I acknowledge that Blvck isn‘t going to be everyone‘s cup of tea. If you‘re someone who prefers bold colors and prints, or if you‘re balling on a budget, then Blvck might not be the move for you – and that‘s totally cool! Style is all about expressing yourself at the end of the day.
What‘s Next for Blvck?
As much as I stan Blvck‘s current offerings, I‘m even more excited to see where the brand goes next. Based on their trajectory so far, I have a feeling we‘re in for some dope surprises.
One area where I could see Blvck expanding is with cut and sew pieces. While their current lineup is A1, I would love to see more elevated ‘fits, like tailored trousers, silk shirting, maybe even a suit moment. Blvck formalwear, anyone?
I also wouldn‘t be mad at more Blvck lifestyle and home goods. The brand has already dipped their toe in the space with phone cases and water bottles, but I‘m talking full-on Blvck bedding, bath towels, furniture – the whole nine yards. Imagine how fire a Blvck weighted blanket would be!
On the collab front, Blvck has already proved they can body a joint project, from their ongoing Reebok partnership to their viral Playboy capsule. I‘d love to see them team up with more unexpected brands, like a beauty label or even a car manufacturer. Blvck x Tesla, perhaps?
Of course, this is all just speculation from a longtime fan. Only Blvck knows what they have in store – but if their past releases are any indication, it‘s gonna be game-changing.
In the meantime, catch me rocking my Blvck uniform on the daily. From the streets to the ‘gram, this brand just makes me feel like that girl. And isn‘t that what fashion is all about?
So, to bring it back full circle – is Blvck legit? In my humble opinion, abso-freakin-lutely. With their impeccable quality, trailblazing designs, and ever-growing community, Blvck isn‘t just a fleeting trend – it‘s a whole movement. And I for one am proud to be part of the Blvck pack.
Until next time, fam – stay fly, and keep it Blvck.
