Hey bestie, it‘s your favorite fashion-forward influencer merch addict here 👋 If you‘re anything like me, your closet is stuffed to the brim with hoodies, tees, and accessories repping all your internet faves. And honey, let me tell you, a huge chunk of that collection is courtesy of none other than Fanjoy Clothing.
Maybe you‘ve been living under a rock (no shade though!) but Fanjoy has absolutely taken over the influencer merch game in recent years. They‘re the masterminds behind the iconic designs worn by mega-stars like David Dobrik, Addison Rae, Emma Chamberlain, and so many more.
Seriously, just peep these stats:
| Fanjoy Clothing By The Numbers | |
|---|---|
| YouTube Subscribers of Fanjoy Creators | 200+ million |
| countries shipped to | 100+ |
| Influencer partners | 150+ |
| Annual sales | $35 million |
| Hoodies sold | 5+ million |
Sources: Fanjoy.com, Business Insider
Like, those numbers are INSANE. 5 million hoodies?! That‘s enough to outfit the entire population of New Zealand lol. And $35 mil in sales is nothing to sneeze at either. Fanjoy has truly cracked the code on what Gen Z and young Millennial fans want.
Why Influencers (and Their Fans) Are Obsessed With Fanjoy
You might be wondering, what‘s so special about Fanjoy? What‘s the secret sauce that‘s turned them into the Supreme of e-boy e-girl apparel? As someone who‘s bought an embarrassing amount of Fanjoy gear over the years, let me break it down for you.
1. They partner with the coolest creators
Fanjoy‘s whole thing is working directly with influencers to create custom, limited-edition drops. And they don‘t just partner with anybody – we‘re talking the cream of the crop here. Some of their biggest collabs include:
- David Dobrik (23M+ subscribers)
- Addison Rae (36M+ Instagram followers)
- James Charles (24M+ subscribers)
- Tana Mongeau (5M+ subscribers)
By tapping huge names like these, Fanjoy is reaching millions of diehard fans who will buy anything their fave puts out. It‘s a brilliant strategy for drumming up hype and selling boatloads of product.
2. The designs are straight fire
Sure, slapping an influencer‘s name on a Gildan hoodie is easy enough. But Fanjoy goes the extra mile to create pieces that actually look dope af. Their designs are bold, colorful, and reference all the inside jokes and iconic moments fans love.
Peep this tie-dye number from Addison Rae‘s collection:
Fanjoy always serves the perfect mix of trendy streetwear vibes and fandom-specific touches. Like, I don‘t even watch Addison‘s TikToks that much (don‘t cancel me) but I still bought this hoodie because it‘s just a sick piece.
3. You feel part of an exclusive club
Wearing Fanjoy merch is like a secret handshake for stans. It‘s an instant conversation starter that shows you‘re part of an exclusive community. I can‘t tell you how many compliments I get when I rock my Dobrik hoodie out in public. People are always like "omg where‘d you get that??"
And then I get to hit them with the smug "oh this? It‘s limited-edition Fanjoy, you can‘t get it anymore." Lol. It just makes you feel like you‘re part of the in-crowd, you know? Like you‘re tapped into something special and low-key flexing on everyone else.
Sure, some people might call it cringe. But as a self-proclaimed influencer enthusiast, there‘s nothing like bonding with other fans over rare merch. Don‘t @ me!
My Fanjoy Clothing Haul & Review
Now that you know why Fanjoy is so popular, let‘s get into the good stuff – the clothes themselves! As a true merch connoisseur, I‘ve bought…more pieces than I care to admit. Let‘s just say my bank account hates me but my closet loves me.
I thought it‘d be fun to roundup some of my all-time fave Fanjoy cops and give you my honest opinion on the look, fit, and quality. Disclaimer: this isn‘t sponsored, I‘m just genuinely obsessed.
Dobrik Blue Corduroy Hoodie
Let‘s kick things off with the holy grail of Dobrik merch. This baby blue corduroy number is an absolute classic. The color is even more vibrant in person and the material is super thick and cozy. I‘ve washed mine like a bajillion times and it still looks good as new.
Fit-wise, it‘s pretty oversized which is my go-to vibe. Perfect for throwing on with leggings or jeans for that effortless cool-girl look. And the embroidered Dobrik logo is chef‘s kiss. 10/10 would cop again.
Chamberlain Coffee Tee
We can‘t talk Fanjoy without mentioning the queen herself, Emma Chamberlain. This simple tee reps her iconic coffee brand and I am fully here for it. The cut is really flattering – not too boxy or tight. It looks so cute french tucked into mom jeans.
Quality is A+ too. I was nervous about the screen print cracking or fading but it looks exactly the same as the day I got it. Also can we talk about the color? This perfect sage green is a such a serve and matches my Chamberlain Coffee reusable cup perfectly. We love a coordinated coffee flex.
Zach Clayton Fuzzy Dice
Okay, I know this isn‘t technically clothing but I HAD to include Fanjoy‘s novelty items because they‘re just as iconic. I mean, furry dice that say "Zach Clayton" in rhinestones?! Shut up and take my money.
I know it‘s boujee but I just think they‘re neat 🤷🏻♀️ I have them hanging from my rearview mirror and no lie, every time I start my car I crack up. They‘re so soft too! 11/10 best impulse purchase ever.
Honestly bestie, I could gush about my Fanjoy faves all day but I think you get the point. In my experience, the quality, fit, and overall vibe of their pieces are pretty dang great. And even on the rare occasion something isn‘t 100% perfect, the clout factor cancels it out lol.
Fanjoy vs. Other Influencer Merch Brands
Fanjoy isn‘t the only player in the influencer merch game these days. Celebs and creators are launching their own brands left and right, and tons of other companies are trying to get in on the action too. As a true merch scholar, I‘ve done my fair share of shopping around. Here‘s how I think Fanjoy stacks up:
Fanjoy vs. Influencer-Owned Brands
More and more influencers are skipping the middleman and launching their own fully-fledged brands, like Chamberlain Coffee or Addison Rae‘s Item Beauty. These often have super curated selections and high-quality pieces. The vibes are immaculate.
However, going this route means you‘re limited to repping that one specific creator. With Fanjoy, you can collect merch from all your different faves in one place. And they‘re constantly dropping new collabs so there‘s always something fresh.
Fanjoy vs. Print-On-Demand
Sites like Redbubble, Teespring, Society6 and Etsy have made it easier than ever for fans to order custom merch. But let‘s be real, the quality on these print-on-demand sites can be hiiiighly sus. You never know what you‘re gonna get.
With Fanjoy, the products are made in bulk ahead of time so they can keep quality more consistent. And each design is a collab with the actual influencer, not just some rando putting their fave‘s face on a mug. You feel me?
Fanjoy vs. Retail Collabs
A few creators have gone the mainstream route by dropping collabs with big retailers like H&M, Morphe, Hollister, etc. This can be cool if you want merch that‘s more lowkey or price-conscious.
But these collabs are often one-and-done vs. Fanjoy‘s sustained partnerships. And they just don‘t have the same stan factor imo. Wearing a David Dobrik x H&M hoodie isn‘t the same flex as copping limited-edition Fanjoy, you know?
All in all, I ride hard for Fanjoy because they really get the assignment. They aren‘t the only option out there, but they‘ve nailed that perfect balance of cool collabs, good quality, and clout. That‘s what keeps me smashing the refresh button on every new drop.
The Final Verdict
Alright folks, we‘ve officially reached stan levels of analysis on Fanjoy Clothing. I know I just threw a lottt of thoughts and opinions at you. But if you‘re still reading this, I‘m gonna assume you care about this as much as I do lol. So let‘s recap, shall we?
Fanjoy has absolutely bodied the influencer merch game by working with the biggest names on the internet and designing pieces that fans actually want to wear. The quality and unique designs make their hoodies, tees, and random novelty items well worth the price tag imo. But the biggest draw is really the ~clout factor~ and feeling like you‘re part of an exclusive community.
For any hardcore influencer fan like myself, shopping Fanjoy is a no-brainer. But I‘ll keep it 100, they‘re not perfect. Some people have complained about long shipping times, hit-or-miss customer service, and wonky sizing. These are definitely valid concerns.
My advice? If there‘s a specific collab you‘re dying to cop, go for it bestie. Just make sure you pick the right size, be prepared to wait a hot sec for shipping, and have your credit card company on speed dial juuust in case. Fanjoy isn‘t for the casual merch shopper, it‘s for the ride-or-die stans.
And that‘s the tea on Fanjoy, straight from your local internet merch addict. I hope this novel of a review helped you decide if collecting Fanjoy is right for you. Disagree with any of my takes? Have a burning question about a specific drop? Wanna fangirl over David Dobrik with me? Drop it all in the comments bestie, let‘s chat.
Until next time, keep flexing that exclusive merch and stanning your lil heart out. 💜 Thanks for coming to my TedTalk, byeeee!
