Hey there, skincare lovers! Today, I want to dish all about one of my absolute favorite discoveries of the past year: goPure. If you haven‘t heard of this clean beauty brand yet, you‘re seriously missing out.
Founded by a husband and wife team on a mission to create non-toxic, high-performance skincare at an accessible price point, goPure is everything I look for in my holy grail products. I‘ve been using their serums, moisturizers, and more for months now, and my skin has never looked better.
But I‘m getting ahead of myself. Let me back up and give you the full scoop on what makes goPure so special and why I‘m completely obsessed. Trust me, by the end of this post, you‘ll be racing to fill up your cart too!
The goPure Story
So who‘s behind this amazing brand? That would be Alex Keyan and Erin Driess, a power couple with some serious industry chops. Alex has a background in e-commerce, while Erin worked for major beauty brands. They saw a gap in the market for clean skincare that combined potent active ingredients AND reasonable price points.
Erin told Refinery29, "We did a ton of research on ingredients and how products are formulated. We wanted to offer the same caliber of skincare as luxury brands but without the markup." And that‘s exactly what they‘ve done with goPure.
Every single product is made in the USA using mainly plant-based ingredients. They ban all the nasty stuff like parabens, sulfates, phthalates, and synthetic fragrances. Plus, everything is cruelty-free and eco-friendly. The packaging is even made from recycled materials!
The best part? Most products ring in at under $30. I know, I know, mind blown. How do they do it? By cutting out the middleman and selling direct to consumer online. That means no department store markups for us!
The Highlights
Okay, so what really sets goPure apart from all the other natural skincare lines out there? SO much:
✔️ Science-backed formulas with proven actives like vitamin C, retinol, and peptides
✔️ Potent concentrations that actually make a visible difference in your skin
✔️ Gentle, non-irritating ingredients suitable for sensitive skin
✔️ Sustainable, eco-friendly business practices
✔️ Crazy affordable prices for the quality
✔️ Thousands of glowing customer reviews
✔️ 60-day money back guarantee
Seriously, this brand ticks alllll my boxes. It‘s basically skincare soulmate status.
The Bestsellers
The Vitamin C Serum is hands down one of goPure‘s most raved about products, and for good reason. It contains a whopping 20% vitamin C, which is about as potent as it gets in an OTC serum. If you‘re not up to speed, vitamin C is a powerhouse antioxidant that can brighten, even tone, and boost collagen production.
This particular formula also contains ferulic acid to stabilize the vitamin C and make it even more effective. I‘ve been using it consistently for about 4 months, and the difference in my hyperpigmentation is remarkable. I also love that it doesn‘t irritate my sensitive, breakout-prone skin like other vitamin C serums have in the past.
If you‘re battling puffy under eyes or crow‘s feet (who isn‘t?), the Eye Gel is a total game changer. It has a metal rollerball applicator that instantly cools and depuffs, plus a blend of plant stem cells, peptides, and antioxidants to smooth fine lines. I keep mine in the fridge for an extra refreshing boost in the morning.
Since using this eye gel twice a day for the past few months, I‘ve noticed a huge improvement in my dark circles and overall eye area texture. It‘s also lightweight enough to wear under makeup without any pilling or creasing. Total win.
You‘ve probably heard derms and skincare experts sing the praises of retinol as the ultimate anti-aging ingredient. It speeds up cell turnover to even tone, unclog pores, and diminish wrinkles. The Retinol Cream from goPure uses a gentle .01% concentration along with soothing botanicals, so you get all the skin-smoothing benefits without any redness or flaking.
I usually have a hard time with retinol, but this cream has been a dream to use. After just a few weeks, I started noticing my skin looking firmer, clearer, and more radiant overall. It‘s an essential for anyone over 30 who wants to be proactive about preventing and treating signs of aging.
The Reviews
You don‘t have to just take MY word for it. goPure has racked up nearly 40k reviews on their website from customers all over the country. They have a stellar 4.9 out of 5 rating, with shoppers raving about the visible results they see and unbeatable price point. Here are a few highlights:
"I am a HUGE skeptic when it comes to skincare products because I have such sensitive and acne prone skin. But after using gopure for 2 weeks I am in love!!! Not only are the products gentle but effective. My breakouts have cleared, my skin tone has evened out drastically, and my skin is baby smooth." – Kristina L.
"I have used a number of expensive, high end products over the years but go pure products are by far my favorite! The ingredients are clean and I love that they are fragrance free. I have noticed that my skin is much more radiant and smooth within a week of using the products consistently." – Jenna P.
"After spending $$$ on luxury skincare and not seeing results, I am so glad I found GoPure! The vitamin C serum and the hydrating cleanser are now my holy grail products. In just a short time, they have transformed my skin from dull and blotchy to bright and glowing. And the price can‘t be beat!" – Amy K.
The reviews speak for themselves. This brand has found the magic formula for bringing together powerful ingredients, chic minimalist packaging, and budget-friendly prices. They‘ve earned a cult following for a reason!
The Final Verdict
I think it‘s pretty obvious by now, but I am completely head over heels for goPure. As a long-time skincare junkie and clean beauty devotee, I have tried my fair share of products. It takes a lot to genuinely impress me these days. But goPure has done it.
Not only do I love how healthy, clear, and radiant my skin looks since I started using their products, but I feel GOOD about supporting an indie brand with integrity. Knowing that they source sustainable ingredients, use eco-friendly packaging, and keep things affordable just makes me like them that much more.
Plus, the formulas truly deliver. I‘ve struggled with hormonal breakouts, hyperpigmentation, and rough texture for years. While I still get the occasional zit, my skin has never been happier overall than it has in the months since I started my goPure routine. Even my dermatologist commented on how great my skin looked at my last appointment!
Skincare is so personal, and what works for me may be different from what works for you. BUT, I strongly believe goPure is a brand that can work for most people. Whether you‘re dry, oily, sensitive, acne-prone, or combination, they‘ve got products that can help you achieve your skin goals without breaking the bank.
My personal favorite regimen is using the vitamin C serum and eye gel in the morning followed by the retinol cream at night. Depending on the season and how my skin is feeling, I‘ll also rotate in their hyaluronic acid serum or one of the amazing masks. Even my husband is hooked on the charcoal cleanser!
The bottom line: if you‘re looking for clean, clinical-grade skincare that‘s gentle, effective, and shockingly affordable, look no further than goPure. I‘m confident you‘ll fall just as in love with this up-and-coming brand as I have. Use my link to get $10 off your first order and see for yourself!
Have you tried any goPure products yet? What did you think? I‘m always looking for an excuse to gush about skincare, so please share your experience with us below. Here‘s to happy, healthy, glowing skin days ahead! 😘
