Hey there beauty lover! If you‘re like me, you‘re always on the hunt for the latest and greatest in makeup that can help you achieve your best skin ever. And if you haven‘t heard of IT Cosmetics yet, get ready to have your mind blown. This brand has taken the beauty world by storm with their innovative, problem-solving products that are designed to work for all skin types and tones.
As a self-proclaimed makeup junkie, I‘ve been using IT Cosmetics for years now and can honestly say they‘ve become staples in my beauty routine. So I‘m excited to bring you my ultimate IT Cosmetics review, where I‘ll be diving deep into the brand‘s bestsellers, sharing my personal experiences, and spilling all the tea on what makes these products worth the hype.
In this ultimate guide, we‘ll cover:
- The story behind IT Cosmetics and what makes this brand unique
- Detailed reviews of must-have products like the CC+ Cream, Bye Bye Under Eye Concealer, and more
- What other customers are saying about IT Cosmetics
- Comparisons to other popular makeup brands
- My final verdict on whether IT Cosmetics is worth the splurge
So grab a snack, get cozy, and let‘s dive into the world of IT Cosmetics together!
The Scoop on IT Cosmetics
Raise your hand if you‘ve ever struggled to find makeup that looks amazing but also feels good on your skin. 🙋♀️ That‘s exactly how IT Cosmetics came to be. The brand was founded in 2008 by Jamie Kern Lima, a former TV news anchor who couldn‘t find products to cover her rosacea that didn‘t look cakey or crease.
After getting fed up with the lack of options, Lima decided to create her own line of "skin-loving" makeup, enlisting the help of plastic surgeons and dermatologists. The result? Innovative products infused with good-for-you ingredients that provide serious results.
It didn‘t take long for Lima‘s vision to catch on. IT Cosmetics grew into a QVC (and customer) favorite, expanding into major retailers like Ulta and Sephora. In 2016, beauty giant L‘Oreal bought the company for a cool $1.2 billion – not too shabby!
So what makes IT Cosmetics stand out in the crowded beauty market? The brand is all about creating "problem-solving" products that blur the lines between makeup and skincare. Every formula is infused with skin-loving ingredients like:
- Hyaluronic acid to hydrate
- Peptides to smooth fine lines
- Niacinamide to even skin tone
- Collagen to plump skin
- Antioxidants like vitamins A, C, & E to protect against damage
But IT Cosmetics doesn‘t just talk the talk – they put their money where their mouth is when it comes to results. The brand conducts clinical studies on their products, with findings like:
- 100% of users saw improved skin texture after 10 days of using the CC+ Cream
- 93% said bye bye to dark circles with the Bye Bye Under Eye Concealer
- 81% showed a significant increase in skin hydration after using the Confidence in a Cream moisturizer
Pretty impressive, right? But the real test is how the products perform in real life on real people. Speaking of, let‘s get into the juicy stuff – my in-depth IT Cosmetics product reviews!
My Ride-or-Die IT Cosmetics Essentials
After years of testing IT Cosmetics products, I‘ve narrowed down my absolute holy grail, can‘t-live-without items. If you‘re new to the brand, these picks are the perfect place to start:
CC+ Cream with SPF 50+
If there‘s one IT Cosmetics product that put the brand on the map, it‘s the CC+ Cream. And for good reason – this stuff is MAGIC. 🪄 The full-coverage cream combines color-correcting pigments, hydrating skincare ingredients, and SPF 50+ protection into one tube. As someone with rosacea, I love that the CC+ Cream conceals my redness without feeling heavy or looking fake. It has a slightly radiant finish that makes my skin look healthy and glowing.
The cream comes in 12 shades, which might not sound like a lot, but each one is super flexible to cover a range of skin tones. I wear the shade Fair, which is a great match for my pale complexion. If you‘re unsure of your shade, I recommend visiting an IT Cosmetics counter to get matched in person.
Over 16,000 customers have given the CC+ Cream a 5-star rating, and it‘s won numerous beauty awards. Celebrities like Demi Lovato, Rach McAdams, and Kristin Chenoweth are also fans. At $39.50 for 1.08 oz, it‘s not exactly cheap, but a little goes a long way. Trust me, once you try it, you‘ll never want to be without it!
Bye Bye Under Eye Concealer
Dark circles? More like BYE circles with this full-coverage waterproof concealer. 👋 The Bye Bye Under Eye Concealer is hands down THE best I‘ve ever used for concealing my stubborn blue-toned under eye circles. The highly pigmented formula is no joke – a pin-sized amount blurs away darkness without creasing or caking.
Now, this concealer is THICK, so a little goes a very long way. I made the mistake of applying way too much when I first got it and ended up with some pretty intense reverse raccoon eyes. 🦝 Learn from my mistakes and start with the tiniest amount – you can always build up if needed! I find using a damp beauty sponge to bounce the product under my eyes gives the most natural, crease-free look.
The concealer comes in 24 shades and two formulas – the original and an illuminating version for some extra brightness. At $27, it‘s on par with other high-end concealers but lasts forever. According to IT Cosmetics‘ clinical studies, 93% of users saw improvements in dark circle coverage and 92% said their under eyes looked smoother. I believe it – whenever I wear this, people ask me if I‘ve been drinking extra water or taking beauty vitamins! 😂
Confidence in a Cream Moisturizer
The perfect moisturizer is like the perfect pair of jeans – it‘s an essential that you can always rely on. For me, that‘s the Confidence in a Cream from IT Cosmetics. This rich cream is like a tall drink of water for your skin, delivering deep hydration without feeling heavy or greasy. 🌊
I‘m a huge fan of multi-tasking products, and Confidence in a Cream definitely fits the bill. It has anti-aging peptides, hydrating ceramides, brightening niacinamide, and soothing colloidal oatmeal. After using this cream consistently for a few weeks, I noticed my skin looking plumper, smoother, and more even. Fine lines? IDK her!
Of course, all that goodness comes at a price – $49 for a 2 oz jar, to be exact. While that‘s not exactly cheap, a little goes a long way with this thick formula. If you‘re on the fence, IT Cosmetics also offers a 0.5 oz travel size for $17 that‘s perfect for testing it out.
According to IT Cosmetics‘ clinical results, 100% of users saw softer, smoother skin and 97% said their skin looked and felt rejuvenated after using Confidence in a Cream. It also won an Allure Best of Beauty Award in 2019. If your skin needs a big gulp of hydration, I can‘t recommend this cream enough!
What Other Beauty Lovers Are Saying
Don‘t just take my word for it – IT Cosmetics has thousands of glowing reviews from customers all over the world. The brand has over 255,000 5-star reviews on their website, with top-rated products like:
- Your Skin But Better CC+ Cream SPF 50+ (18.6k reviews, 4.4/5 rating)
- Bye Bye Under Eye Anti-Aging Waterproof Concealer (13.3k reviews, 4.3/5 rating)
- Heavenly Luxe Complexion Perfection Brush #7 (5.3k reviews, 4.9/5 rating)
Here are some rave reviews from IT Cosmetics fans:
"This product was recommended for dark undereye. It is amazing. Moisturizing, you need very little and lasts all day. Pricey but worth it." – Bye Bye Under Eye review
"I have extremely sensitive skin and this CC cream is my holy grail foundation. It provides beautiful coverage that lasts all day, a natural finish, and doesn‘t irritate my skin or cause breakouts. Please never discontinue this!!" – CC+ Cream review
"I decided to splurge on this after using a knockoff version from the drugstore. It applies foundation flawlessly and is so soft!! Plus, you can use it with creams, liquids, and powders." – Heavenly Luxe Brush #7 review
Of course, no product is one-size-fits-all, and IT Cosmetics does have some less favorable reviews from customers who didn‘t love certain products. The most common complaints I‘ve seen are:
- CC+ Cream feeling too heavy/oily for some
- Bye Bye Under Eye being dry or settling into fine lines
- Complaints about products being overpriced
Still, I‘ve personally never had issues with any of my IT Cosmetics products, and judging by the overwhelming number of 5-star reviews, most customers agree that the brand‘s offerings are worth the hype (and the price tag).
How IT Cosmetics Compares to Other Brands
If you‘re trying to decide between IT Cosmetics and another brand, here are my thoughts:
-
IT Cosmetics vs. Tarte: Both offer makeup with skincare benefits, but IT Cosmetics‘ formulas are generally more hydrating and better for dry skin, while Tarte is great for oily skin. IT Cosmetics‘ complexion products are also higher coverage.
-
IT Cosmetics vs. BareMinerals: BareMinerals is an OG mineral makeup brand, while IT Cosmetics combines mineral pigments with skincare ingredients. I find IT Cosmetics‘ formulas more full-coverage and longer wearing.
-
IT Cosmetics vs. Estée Lauder: Estée Lauder is a prestige brand with a wider range of products, but IT Cosmetics‘ formulas are generally more skin-friendly and suitable for sensitive skin. The brands have similar price points.
Of course, everyone‘s preferences are different, but if you‘re looking for high-performance makeup that‘s gentle on your skin and packed with good-for-you ingredients, I think IT Cosmetics is tough to beat!
The Final Verdict
So, is IT Cosmetics worth the hype? After years of personally using the brand‘s products and seeing the results for myself, my answer is a resounding YES. 🙌 While the products aren‘t the cheapest out there, I believe they‘re 100% worth the price for the quality, performance, and skincare benefits you get.
IT Cosmetics has truly revolutionized the way I think about makeup. I love that I can achieve a full-coverage, flawless look without sacrificing the health of my skin. In fact, my skin has never looked better since I started using IT Cosmetics regularly. I‘m a big believer in investing in products that make you look and feel your best, and IT Cosmetics does just that.
Whether you‘re a makeup newbie or a beauty veteran, I think IT Cosmetics is a brand that everyone can benefit from trying. And with an extensive range of products for every skin type, tone, and concern, you‘re sure to find your perfect match.
I hope this ultimate IT Cosmetics review has given you all the deets you need to make an informed decision on whether to give this brand a try. Trust me, your skin will thank you! 😘
**What‘s your favorite IT Cosmetics product? Share your reviews in the comments below!
