Hey there, fellow germaphobes and style mavens! If you haven‘t heard of Touchland yet, allow me to introduce you to the hand sanitizer that‘s taking over Instagram feeds and making hygiene chic again. When the pandemic hit, I found myself constantly spritzing my hands with whatever sanitizer I could find, but my poor skin paid the price. I had all but resigned myself to eternally dry, cracked hands—until I discovered Touchland.
The Power Mist You Need in Your Life
Touchland is a Miami-based brand that launched in 2018 with a mission to make hand sanitizing a little more glam. Their signature product is the Power Mist, a sleek spray hand sanitizer that kills 99.9% of germs while also hydrating your skin.
I first spotted the Power Mist while scrolling through Sephora‘s website and was immediately drawn to the minimalist pastel packaging (I‘m a sucker for good design, what can I say). The sanitizers come in eight core scents like Aloe You, Forest Berry, and Citrus Grove, plus limited-edition seasonal scents. At $9 for a 1 oz bottle, it was definitely a splurge, but I figured my hands deserved a treat after all the washing and sanitizing.
When my Power Mist in Watermelon arrived, I was blown away by how chic the soft-touch bottle felt—nothing like the clinical, sterile hand sanitizer bottles I was used to. The fine mist sprayer delivered the perfect amount of product and coated my hands evenly without any dripping or wasted product.
The Watermelon scent was sweet and juicy without being cloying, and dissipated after a few minutes so my hands didn‘t smell like a Jolly Rancher all day. Most importantly, the formula absorbed quickly and left my hands feeling soft and nourished, not sticky or tight.
So what makes Touchland so special compared to the hand sanitizers you can grab at the drugstore? The Power Mist contains 67% ethyl alcohol to eliminate germs, which meets the CDC‘s recommendation for an effective sanitizer. But unlike other formulas I‘ve tried, Touchland balances the alcohol with a blend of hydrating ingredients like:
- Aloe vera to soothe irritation
- Radish root ferment filtrate to condition skin
- Lemon peel and lime oils to refresh and purify
- Spearmint oil to calm inflammation
The result is a hand sanitizer that actually improves your skin‘s moisture barrier with each use, instead of stripping it dry. I‘ve been using my Power Mist multiple times a day for a month now, and my hands have never looked or felt better.
Spritzing in Style
It‘s not just the formula that sets Touchland apart—it‘s the entire experience of using the product. The packaging is undeniably pretty, with soothing pastel ombré hues and a soft-touch finish. Each scent has its own unique color story, from the vibrant hot pink of Watermelon to the ethereal periwinkle of Aloe You. I love that I can choose a Power Mist to match my mood or outfit of the day.
Touchland clearly put a lot of thought into the ergonomic design of the Power Mist. The slender bottle fits perfectly in my palm and the nozzle never clogs or sputters. I can easily spritz on the go without making a mess. One 1 oz bottle contains over 500 sprays, which the brand claims is up to 4x more applications than traditional gels. In my experience, one bottle lasts me about a month with multiple daily uses.
I‘m not the only one who‘s fallen for Touchland‘s charms. The brand has a loyal following of 188,000 on Instagram, where fans share shelfies and show off their Power Mist collections. Touchland has been spotlighted in major publications like Vogue, Allure, and Refinery29, and counts celebs like Rosie Huntington-Whiteley and Vanessa Hudgens as fans.
If you‘re not ready to commit to a full-size Power Mist, Touchland offers a Trixie trial kit with four smaller 0.17 oz bottles in different scents for $16. The brand also recently launched the KUB, a sleek touchless sanitizing station for your home or business. The KUB dispenses Touchland‘s signature Power Mist formula and can be customized with your choice of seven colors and three metal finishes. It‘s pricey at $199 for the starter kit, but could be a worthy investment for germaphobes who want to make hand sanitizing a more elevated experience.
Does Touchland Live Up to the Hype?
After seeing Touchland all over my social media feeds for the past year, I had high hopes for the Power Mist—and it did not disappoint. The packaging is even more stunning in person, and the formula is a joy to use. I love that I can give my hands a deep clean and a soothing dose of moisture at the same time.
I‘m not alone in my love for Touchland. The brand has racked up over 12,000 5-star reviews on its website, with an average rating of 4.9 out of 5 stars. Customers rave about the delightful scents, cute packaging, and non-drying formula. A few reviewers noted issues with the sprayer clogging, but Touchland‘s customer service seems responsive and I haven‘t had any problems with my bottle so far.
On Sephora, Touchland has an impressive 4.8 out of 5 star rating from over 600 reviews. Multiple reviewers echoed my thoughts, saying they were skeptical about paying $9 for hand sanitizer but were quickly won over by the luxe packaging and hydrating, quick-absorbing formula. If you‘re willing to spend a little more for a hand sanitizer that feels like a beauty product, I think Touchland is 100% worth the price.
The Final Spritz
I never thought I‘d wax poetic about a hand sanitizer, but Touchland has completely converted me. The Power Mist is a joy to use, from the chic packaging to the addictive scents to the nourishing formula. It‘s become an essential part of my daily routine and one of my favorite ways to practice self-care throughout the day.
In a time when we‘re all more conscious of germs and hygiene than ever, Touchland makes sanitizing your hands feel like a luxurious treat rather than a chore. The brand is also committed to giving back—as part of its TouchLIVES initiative, Touchland donates 5% of profits to provide sanitary spaces and products to schools in developing countries.
While I was initially hesitant to splurge on a "bougie" hand sanitizer, I‘m so glad I took a chance on Touchland. It‘s truly unlike any other sanitizer I‘ve tried, and I know I‘ll be spritzing these dreamy scents long after the pandemic is behind us. In a world of uncertainty, at least I can count on Touchland to keep my hands clean, soft, and smelling amazing. Trust me, once you try the Power Mist, you‘ll be hooked!
