When it comes to contemporary fashion that expertly blends classic femininity with modern edge, few brands nail it quite like Joie. Founded in 2001, this Los Angeles-based label has spent the last two decades winning the hearts (and wardrobes) of stylish women worldwide with its easy, effortless, yet luxurious aesthetic. Spotted on countless celebs and fashion influencers, Joie clothing is undeniably having a moment – but is this buzzy brand really worth the hype (and the price tag)?
In this comprehensive Joie clothing review, I‘m diving deep to uncover everything you need to know before investing in this popular label. From the quality of materials and construction to the fit, style, and overall value, I‘m leaving no stone unturned. Whether you‘re a long-time Joie fan looking for your next must-have piece or are simply Joie-curious, consider this your ultimate guide. So grab a latte, get cozy, and let‘s get into it!
Getting to Know Joie: Behind the Brand
While you‘re likely familiar with Joie clothing, you may not know the full story behind the brand. Joie (which means "joy" in French) was founded in 2001 by Joie Rucker and Sean Barron with a clear vision: to create a clothing line that seamlessly blended casual Southern California style with elegant Parisian chic. The first collection was an instant hit, with Joie‘s unique take on feminine basics quickly gaining attention from fashion media, buyers, and celebs alike.
In the years since, Joie has stayed true to its roots while continuing to evolve. The brand‘s original co-founders have moved on to other ventures, with Serge Azria now at the helm as CEO and Creative Director. Under his direction, Joie has significantly expanded its offerings beyond those initial feminine tops into a full lifestyle collection – though those iconic silk blouses remain a brand staple to this day.
So who exactly is Joie‘s target customer? While the label‘s easy, breezy pieces have multigenerational appeal, the core Joie woman is someone who appreciates timeless yet trend-right fashion and has the budget to invest in quality pieces. She‘s confident, independent, and naturally chic – the type who looks effortlessly pulled together for any occasion. Whether she‘s heading to the office, brunching with girlfriends, or jet-setting to her next vacation destination, she builds her wardrobe with Joie‘s luxe essentials.
The Joie Clothing Collection
One of the biggest draws of Joie clothing is the brand‘s breadth of offerings. Far beyond just tops and blouses, Joie has really expanded into a full range of apparel and accessories designed to suit every aspect of a woman‘s lifestyle. Let‘s break it down:
Tops & Blouses
Joie‘s silk tops and blouses are the foundation the brand was built on, and it‘s clear why they remain best-sellers to this day. Featuring lush silk and satins in both timeless and trend-driven silhouettes, these pieces are the definition of elevated basics. From flowy button-downs to romantic off-the-shoulder styles, there‘s a Joie blouse for every occasion.
Dresses
Whether you‘re after a breezy sundress, a polished shirt dress, or a wear-anywhere silk midi, Joie has you covered. The brand‘s dress collection features the same focus on luxe fabrics and feminine details as the tops, with silhouettes ranging from minis to maxis.
Sweaters & Knits
Joie‘s knitwear is not to be missed. Featuring sumptuous cashmere, wool, linen, and cotton blends, the brand‘s cozy-chic sweaters are a cool weather must. Look for classic crewnecks and V-necks alongside trendy cardis and ponchos.
Pants & Denim
Joie denim has gained a reputation for its incredible fit and quality. From high-rise skinnies to relaxed boyfriends to on-trend wide legs, you‘re sure to find your perfect pair. The brand also offers chic trousers, joggers, and leggings to round out your wardrobe.
Outerwear
To top it all off, Joie‘s selection of jackets and coats are the perfect mix of classic and contemporary. Look for timeless silhouettes like motos, trenches, and peacoats rendered in premium materials like buttery leather and lush wool blends.
Shoes
Joie‘s shoe collection is not to be overlooked. From chic flats and loafers to boho sandals, designer sneakers and statement heels, all of the brand‘s shoes feature the same attention to detail, quality, and style as the apparel.
Accessories
Finally, Joie also offers an edited selection of accessories each season. You‘ll find everything from luxe leather handbags to dainty jewelry to effortlessly chic hats that perfectly complement the ready-to-wear.
With such a well-rounded range, Joie makes it easy to really build out your wardrobe with coordinated pieces that all work together. The muted color palette and classic-meets-contemporary aesthetic means you can mix and match your favorite Joie essentials to create endless outfits with ease.
Joie Clothing Quality & Construction
Of course, when you‘re paying contemporary price points for fashion, you expect a certain caliber of quality and construction. Luckily, this is where Joie really shines. Almost across the board, Joie clothing features premium fabrics and materials – think pure silks and satins, rich leather, soft cashmere and wool, and substantial, high-quality cotton. The brand doesn‘t skimp or cut corners when it comes to textiles, and that lends each piece a truly luxe look and feel.
In terms of construction, Joie is known for pieces that are well-made and designed to last. Seams are reinforced, buttons and hardware are securely attached, and all of the little details are executed with care. There are very few instances of sloppy stitching or loose threads. Even the more delicate fabrics like silk are finished in a way that they hold up well to repeated wear and cleaning.
This stellar quality is a big part of why Joie clothing has become a go-to for fashion insiders and everyday shoppers alike. While the prices may give some buyers pause, the craftsmanship really does justify the cost. When cared for properly, Joie pieces can last for many seasons to come – making them a true wardrobe investment.
Joie Clothing Sizing & Fit
Joie clothing is offered in sizes XXS-XL, which translates roughly to sizes 00-14 on the U.S. scale. It is important to note that the brand is a contemporary label – meaning the fit is a bit more body-skimming and tailored compared to junior sizing. In general, Joie clothing runs true to size for most shoppers, but those who are in-between sizes may prefer to size up for a more relaxed fit – especially in the more fitted styles.
One of the biggest frustrations in shopping contemporary brands is inconsistent sizing, but this is another area where Joie gets it right. Based on my experience and research, the sizing is very reliable and consistent across categories. So whether you‘re shopping tops, dresses, denim, or outerwear, you can have confidence that your usual Joie size will work for you.
To make things even easier, Joie offers detailed product measurements on the website for each individual style. They even advise which size the model is wearing and her height, so you can gauge the fit that way as well. This is so helpful for dialing in your sizing if you‘re new to the brand or a tricky body type to fit.
When in doubt, Joie‘s customer service team is always happy to help advise on sizing and fit as well. So while the label may not offer extended sizing like some other brands, they do go out of their way to help shoppers find the best possible fit in the range they do have.
Joie Clothing Price & Value
Now let‘s talk about the elephant in the room: Joie‘s prices. There‘s no denying that Joie clothing is positioned firmly in the contemporary price point range, with pieces often ringing in at several hundred dollars. Silk blouses hover around $300, dresses range from $200-$500+, sweaters are typically $200-$400+, and outerwear can climb upwards of $1000 depending on the materials and design. Denim averages $200-$250 per pair, while shoes and accessories are similarly priced to the RTW.
So, is Joie clothing worth the splurge? In my opinion, it really comes down to your personal budget and wardrobe needs. There‘s no question that Joie delivers on style, quality, and fit – so if you have the means and are looking to invest in pieces that will last for many seasons, Joie is a great choice. The cost per wear on a classic Joie silk blouse or perfectly tailored trouser can actually work out to pennies over time.
On the other hand, if you‘re shopping on a strict budget, Joie is likely more of a special occasion splurge than an everyday go-to. In that case, I recommend keeping an eye out for Joie sales and markdowns, whether directly on the brand website or through retail partners like Nordstrom, Shopbop, and Saks Off Fifth. You can often score Joie pieces at 25-50% off during end-of-season sales, which makes them much more approachable. The brand also offers occasional sitewide discount codes to email subscribers.
Another option for scoring deals on Joie is shopping secondhand and consignment retailers. Sites like The RealReal, Poshmark, and ThredUp often have Joie clothing and accessories at very steep discounts, sometimes up to 90% off retail. Just be sure to check the condition carefully and review all photos, as items are typically final sale.
Joie Clothing Reviews From Customers
So, what are other Joie shoppers saying about the brand? After scouring dozens of online reviews from trusted sources like Nordstorm, Shopbop, Revolve, and the brand‘s own website, a few key themes emerge:
Overwhelming, Joie customers rave about the quality, citing the luxurious materials, excellent construction, and long-wearing nature of the pieces. Many reviewers note that Joie silk blouses in particular hold up exceptionally well over time and can be worn for years.
Fit is another area where Joie consistently earns high marks from shoppers. Many call out the brand‘s pants and denim as some of the best-fitting they‘ve tried, especially for curvier body types. Others appreciate that the overall fit is tailored yet still comfortable and easy to move in.
Unsurprisingly, the number one complaint from Joie customers is the high price point. However, even many of the reviewers who initially experienced sticker shock admit that the quality and wear they get out of the pieces makes them a value in the long run.
The only other criticisms tend to be one-off remarks on specific pieces (i.e. an itchy sweater, an unflattering fit on a particular body type) rather than on the brand as a whole.
Overall though, the vast majority of Joie clothing reviews are glowingly positive. And while everyone‘s opinion is subjective, it‘s safe to say that this is a well-regarded and much-loved brand by most who try it.
Joie Clothing – Editor‘s Verdict
After thoroughly putting Joie clothing through its paces, I can confidently say that this brand is the real deal. No, it‘s not the cheapest contemporary label out there – but boy does Joie deliver on all the things that make a clothing brand great. The designs are fresh yet timeless, the quality is top-tier across the board, and the fit is reliable and just flattering.
While dropping $300 on a silk blouse may not be an everyday purchase for many, I firmly believe that every woman can benefit from having at least a few Joie pieces in her wardrobe. They‘re the definitional elevated basics that make you look and feel put-together no matter where you‘re headed. And when cared for properly, Joie clothing and accessories can truly last a lifetime.
My advice? Treat yourself to that Joie piece you‘ve been eyeing – even if it‘s just one! – and prepare to fall in love with this brand like so many stylish women before you. Trust me, you won‘t regret it. Happy shopping!
