Are you bored with basic fashion brands and cookie-cutter styles? Do you crave clothes with personality that make a statement, but still want to shop ethically? Then let me introduce you to your new fashion obsession: Minga London.
Minga is a UK-based clothing brand that has been making waves with their unique, eye-catching designs inspired by vintage styles. Think bright colors, bold patterns, and retro silhouettes that will make you stand out in a sea of fast fashion sameness.
Minga London has attracted a loyal following, especially among fashion-loving Gen Z and millennial women. The brand has over 725K followers on Instagram and another 23K on TikTok who can‘t get enough of Minga‘s signature style. Celebrities and influencers have also taken notice, with the brand getting buzz in publications like Bustle, Elle, and Glamour.
But Minga London is about more than just looking good. The brand was founded in 2016 by Luísa Vilaça, a former dietitian who wanted to create an ethical alternative to bland fast fashion. Every piece is designed and made in-house at Minga‘s factory in Portugal, not mass produced in questionable conditions.
Minga uses organic, recycled and locally-sourced materials as much as possible to reduce their environmental impact. They also have strict policies in place to ensure their employees are paid fair wages and have a safe working environment. In an industry known for exploitation, Minga London is a breath of fresh air.
So what exactly can you expect from Minga‘s collection? The brand drops new limited-edition styles every week, so there‘s always something fresh to get excited about. From cute cropped cardigans to funky patterned pants, each piece makes a major fashion statement while still being wearable enough for every day.
Some of Minga London‘s bestselling items include:
Tops & Sweaters
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Gaia Patchwork Cardigan: This cozy knit cardigan features a cool patchwork design in earth tones like brown, orange and yellow. Oversized and slouchy, it‘s perfect for throwing on over any outfit.
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Daisy Print Mesh Long Sleeve Top: Dainty and ditsy, this see-through mesh top is covered in a ‘90s-esque daisy floral print that‘s too cute. Layer it over a bralette or tank to make it wearable.
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Scarf Print Tie Front Shirt: Love the look of silk scarves? This oversized button-down blouse has a unique scarf-inspired print and a waist-cinching tie front that creates a cool wrapped look.
Bottoms
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Charo Zebra Flare Pants: These aren‘t your basic black flares. Covered in bold black and white zebra stripes, these pants make a major statement with a nod to the ‘70s. The high-waist and subtle flare elongates your legs.
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Carly Cargo Pants: Cargo pants are back in a big way. Minga‘s best-selling style has a slimmer, more flattering fit and comes in unique colors like baby blue, bubblegum pink, and neon green.
Dresses
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Cindy Psychedelic Print Maxi Dress: Go bold or go home in this swirly, colorful patterned maxi dress that looks straight out of the ‘70s. With long sleeves and a gathered waist, it creates a super flattering shape.
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Dana Floral Tie Shoulder Midi Dress: This sweet and feminine midi sundress is covered in delicate florals contrasted with bright neon green straps that tie at the shoulders. Such a cute cottagecore summer look!
Outerwear
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Heidi Quilted Denim Jacket: Stay warm while making a statement in this color-blocked quilted jean jacket. It combines brown corduroy with panels of contrasting tan and features fun details like colorful buttons.
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Jana Patchwork Faux Fur Trimmed Corduroy Jacket: Can‘t decide between faux-fur, corduroy or patchwork? Get all three in this incredible statement jacket! In red, orange, and tan, it‘s giving major vintage ‘70s vibes.
In terms of pricing, Minga London is definitely more of an investment compared to fast fashion brands. Tops and dresses typically range from $30-80, while pants and outerwear can cost up to $100+. However, you‘re paying for higher quality, ethically-made pieces that will last longer in your wardrobe.
Customers rave about Minga London, with the brand earning an impressive 4.3 out of 5 star rating on Trustpilot. Happy shoppers call out the amazing quality, eye-catching designs, and comfy fits. As one fan put it, "Really can‘t find clothes like this anywhere else!"
The bold patterns and colors aren‘t for everyone though. Some reviewers warn that Minga‘s unique look doesn‘t suit their personal style. Fit can also be an issue for some pieces. The brand‘s sizing runs from XS-3X, but certain styles are purposely oversized or run small. Reading item descriptions and reviews carefully can help you find the right fit.
Minga has been compared to other trendy brands like Brandy Melville, which also offers vintage-inspired clothing. However, Brandy Melville is known for having a very limited "one-size-fits-most" (read: thin) sizing and a more basic style. The brand also doesn‘t prioritize ethics like Minga does.
If you love the look of Brandy Melville‘s retro pieces but want more inclusive sizing and a brand that aligns with your values, Minga London is the perfect alternative. The designs offer that same nostalgic feel but with way more personality. With Minga, you won‘t be twinning with every other girl on your feed.
As for the shopping experience, Minga London offers worldwide shipping from their website. Shipping costs vary by location but you can get free express shipping on orders over $150. Returns are accepted within 30 days but customers pay return shipping fees. The brand also has a decent loyalty program and offers discounts for students and newsletter subscribers.
One tiny gripe? The Minga London website itself could be more user-friendly. The navigation and search isn‘t the most intuitive, so it can take some digging to find specific pieces and information. Luckily, once you do click on an item, the product descriptions are detailed and helpful with plenty of photos.
Overall, I‘m thoroughly impressed by Minga London and have become a loyal fan myself. No other brand offers their unique combination of head-turning vintage style and a genuine commitment to ethical and sustainable practices. When I wear my Minga pieces, I feel good knowing my clothes were made responsibly and help me express my individual style.
If you‘re someone who wants to have fun with fashion and isn‘t afraid to stand out, Minga London is absolutely worth checking out. The brand‘s designs are like wearable art that showcase your personality. These aren‘t basics you‘ll find everywhere, but special pieces you‘ll treasure in your wardrobe for years.
While Minga London is a bit of a splurge compared to fast fashion, I think it‘s a smart investment. The clothes are very high quality and made to last, so you‘ll get more wear out of them. Plus, you can feel good about supporting a small brand that pays workers fairly and uses eco-friendly materials.
My top tips for shopping Minga London?
- Check the item measurements and read reviews to find your ideal fit, since sizing varies
- Keep an eye out for new drops and shop quickly, since pieces can sell out fast
- Take advantage of the brand‘s discounts for students, newsletter subscribers and loyalty program members
Trust me, once you try Minga London, you‘ll never go back to boring, unethical fast fashion again. This brand is the ultimate combo of killer statement style and responsible practices. In the wise words of Minga London‘s slogan: BE AUTHENTIC, BE BOLD, BE YOU!
