Hey there, gorgeous! If you‘re like me and in your 40s or beyond, you‘ve probably noticed some not-so-fun changes in your hair lately. Maybe it‘s looking thinner than it used to, or feels dry and brittle no matter how much you moisturize. Well, I‘m here to tell you that aging hair is nothing to be ashamed of—and with the right products and care, you can have luscious locks at any age!
That‘s where Better Not Younger comes in. This innovative hair care brand is specifically formulated for the needs of mature hair, with products that target concerns like thinning, breakage, and dryness. I‘ve been using their products for a few months now, and I‘m honestly blown away by the results. My hair looks fuller, shinier, and healthier than it has in years!
But don‘t just take my word for it. In this in-depth review, I‘ll give you the scoop on Better Not Younger‘s story, star products, and how they stack up to the competition. Plus, I‘ll share some of my own tips and tricks for making the most of your mature mane. So grab a cup of coffee and let‘s dive in!
The Lowdown on Aging Hair
First things first: let‘s talk about what‘s actually happening to our hair as we age. According to the American Academy of Dermatology, it‘s normal to lose about 50-100 hairs per day. But once we hit our 40s, that number can start to creep up due to a range of factors like hormonal changes, nutritional deficiencies, and good ol‘ genetics.
In fact, studies show that about 40% of women experience hair thinning or loss by age 50. And it‘s not just our follicles that are affected—the hair shaft itself also changes with age, becoming finer, drier, and more prone to breakage. Ugh!
But here‘s the good news: while we can‘t turn back the clock on our hair, we can give it the TLC it needs to look its best at any age. That‘s where Better Not Younger comes in clutch with their targeted formulas and good-for-you ingredients.
The Science Behind Better Not Younger
One of the things I love most about Better Not Younger is that their products are backed by real science. They use cutting-edge ingredients that have been clinically shown to improve the health and appearance of mature hair. Here are a few of the standouts:
Caffeine: You know that jolt of energy you get from your morning coffee? Turns out, your hair follicles love a good caffeine fix too. Studies show that topical caffeine can penetrate the hair follicle and stimulate growth, making hair look thicker and fuller. Better Not Younger uses caffeine in several of their products, including their best-selling Superpower Fortifying Hair & Scalp Serum.
Niacinamide: Also known as vitamin B3, niacinamide is a powerhouse ingredient that‘s been shown to strengthen hair, improve elasticity, and reduce breakage. One study found that a niacinamide-containing leave-in treatment increased hair fullness by up to 96% in just 8 weeks! You‘ll find it in many Better Not Younger products, including their Wake Up Call Volumizing Shampoo and Conditioner.
Plant-Based Oils: Better Not Younger is all about harnessing the power of nature to nourish your hair. Their products are packed with botanical oils like argan, kukui nut, and macadamia that are rich in fatty acids, antioxidants, and other nutrients that help keep hair soft, shiny, and healthy-looking.
But Better Not Younger doesn‘t just focus on individual ingredients—they also take a holistic approach to scalp and hair health. Many of their products are pH-balanced to maintain a healthy scalp microbiome, which is key for promoting strong, resilient hair. They‘re also free of sulfates, parabens, phthalates, and other potentially harmful chemicals that can irritate the scalp and strip hair of its natural oils.
My Better Not Younger Must-Haves
Okay, now for the fun part: the products! Better Not Younger has a full range of cleansers, conditioners, treatments, and styling products to choose from, but these are the ones that have earned a permanent spot in my shower:
Wake Up Call Volumizing Shampoo ($26): This sulfate-free shampoo is my go-to for those days when my hair is looking a little limp and lifeless. It contains burdock root, which is known for its scalp-stimulating properties, as well as niacinamide and biotin to strengthen strands and add volume. I love how clean and bouncy my hair feels after using it!
No Remorse Heat Protection & Taming Spray ($27): As someone who loves a good blowout, I was thrilled to discover this multitasking spray. It protects my hair from heat damage up to 450°F while also reducing frizz and adding light hold. The star ingredient is a blend of plant oils that nourish and smooth strands without weighing them down.
Superpower Fortifying Hair & Scalp Serum ($49): This award-winning serum is Better Not Younger‘s crown jewel, and for good reason. The lightweight formula features a power combo of caffeine, niacinamide, and gotu kola to stimulate the scalp and support stronger, thicker-looking hair. I apply it directly to my scalp every night, and I swear my hair looks fuller and healthier since I started using it. A must-try for anyone dealing with thinning or loss!
Silver Lining Purple Butter Masque ($35): Purple shampoo is a must for anyone with gray or silver hair, but this deep conditioning mask takes it to the next level. The creamy formula contains violet pigments to neutralize brassy tones, plus a blend of botanical butters and oils to leave hair soft, shiny, and manageable. I use it once a week in place of my regular conditioner, and my silver streaks have never looked better.
The Pros and Cons
No hair care brand is perfect, and Better Not Younger is no exception. Here‘s my honest take on the good, the bad, and the meh:
Pros:
- Formulated specifically for aging hair concerns
- Backed by science-based ingredients
- Free of sulfates, parabens, and other potential irritants
- Cruelty-free and vegan-friendly (except for their supplements)
- Rave reviews from customers (including yours truly!)
- 20% off your first order when you sign up for emails
Cons:
- Pricier than some drugstore brands (but worth it IMO)
- Some products can feel heavy or sticky if you use too much
- May not work for everyone (but what does?)
- Supplements contain animal ingredients, so not vegan
All in all, I think Better Not Younger is a fantastic option for anyone looking to give their mature hair a little extra love. The products are thoughtfully formulated, easy to use, and deliver noticeable results with consistent use.
How to Get the Most Out of Your Better Not Younger Products
As with any new hair care routine, the key to seeing results with Better Not Younger is consistency and patience. Here are my top tips for making the most of your products:
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Start with a scalp detox: Before diving into your new routine, use a clarifying shampoo or scalp scrub to remove any buildup that could be blocking your follicles. This will help your Better Not Younger products penetrate more effectively.
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Don‘t overdo it: More is not always better when it comes to hair products. Use the recommended amount of each product and resist the urge to pile on more, which can weigh down your hair and make it look greasy.
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Give it time: Like any new skincare or hair care routine, it can take a few weeks to see noticeable results with Better Not Younger. Be patient and consistent with your usage, and don‘t get discouraged if you don‘t see a huge difference right away.
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Supplement your routine: In addition to using Better Not Younger products, consider adding a hair-healthy supplement to your daily routine. Look for one that contains biotin, vitamin C, and omega-3s to support strong, healthy hair from the inside out.
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Embrace your natural texture: One of the best things about Better Not Younger is that their products work with your hair‘s natural texture, not against it. If you have curly or wavy hair, try air-drying or diffusing instead of fighting your natural texture with heat styling.
The Bottom Line
Whew, that was a lot of info! But I hope this review has given you a better sense of what Better Not Younger is all about and how their products can help you embrace your best hair at any age.
As someone who‘s been through the ups and downs of aging hair myself, I can honestly say that Better Not Younger has been a game-changer for me. Their products have helped me rediscover the confidence that comes with having healthy, beautiful hair—and that‘s something I want for every woman, no matter her age.
So if you‘re ready to give your mature mane the love it deserves, I highly recommend giving Better Not Younger a try. And don‘t forget to show your hair some extra TLC with regular trims, gentle styling, and plenty of self-love. Because at the end of the day, the most beautiful hair is the hair that makes you feel like your best self.
Thanks for reading, gorgeous! Here‘s to better hair days ahead.
