Hey girl, let me tell you about Kitsch—the cult-favorite hair accessory and beauty brand that you NEED in your life.
Founded by girl boss Cassandra Thurswell back in 2010, Kitsch has totally blown up to become the destination for insanely cute scrunchies, clips, hair ties, and more. They also make the most amazing towels, pillowcases, and skincare tools that are total game-changers.
Trust me, I‘ve tried pretty much everything from Kitsch at this point, and I‘m low-key obsessed. If you want to upgrade your ponytail game, simplify your beauty routine, and look effortlessly cute 24/7, you need Kitsch in your corner.
Why Kitsch is Bae
First of all, the aesthetic. Kitsch products are straight up adorable, with the cutest colors and patterns that make me smile every time I use them. The scrunchies and hair ties are so pretty, you‘ll want to wear them on your wrist just to show them off.
But Kitsch isn‘t just pretty—she‘s got brains too. The quality is amazing, and everything is designed to make your life easier. The hair ties are like, the perfect thickness and stretchiness to hold up even the thickest hair without giving you a headache. And don‘t even get me started on the SILK pillowcases—complete life-changer.
Kitsch is also a brand with a big heart. Thurswell is all about empowering women and giving back. Since 2018, Kitsch has donated over $250,000 to non-profit partners like the Breast Cancer Research Foundation and I Am That Girl. We love a generous queen!
The Tea on Kitsch‘s Best Sellers
Now let‘s dish on some of my ride-or-die Kitsch faves:
Satin Sleep Scrunchies
These big satin scrunchies are a bedtime Essential with a capital E. They‘re so luxe and gentle, they‘ll never leave a crease or dent in your hair. I love that they come in a pack of 5 different colors, so I can always match my PJs. They‘re $12 for the pack, which is a total steal—I‘d pay triple that, tbh.
Spiral Hair Ties
If you know, you know—these coiled hair ties are the holy grail. They hold your hair so securely, but never pull or snag. I keep one on my wrist at all times for emergency ponytails. Kitsch‘s are the perfect thickness and really high quality. An 8-pack is just $7, and they come in the best colors.
Microfiber Hair Towel Wrap
This hair towel is MAGIC for frizzy hair (and, let‘s be real, whose hair isn‘t frizzy sometimes?). It dries my hair in record time and makes it so soft and shiny. It has a handy loop so it stays on your head, and it comes in the cutest colors and patterns. $24 is a small price to pay for a good hair day every day.
Satin Pillowcase
If you haven‘t jumped on the silk pillowcase train yet, Kitsch will convert you. Sleeping on this baby is like a 24/7 blowout for your hair. My hair has never been shinier or less tangly. Plus, no pillow creases on my face in the AM! Kitsch‘s satin version is high quality and such a good price at $24. Join the 1 million+ people who bought one in the last year!
Ice Roller
Okay, this ice roller is the BEST for de-puffing your face—especially after a late night out, if you know what I mean. Keep it in the fridge for an instant pick-me-up anytime. It‘s so soothing and really makes a difference in reducing puffiness and redness. For $12, it‘s a luxury you can afford to treat yourself to.
The 411 on Kitsch
In case you couldn‘t already tell, I‘m capital O Obsessed with Kitsch. But don‘t just take it from me—the numbers speak for themselves:
- Kitsch is the #1 selling hair accessory brand at Ulta Beauty 🏆
- A whopping 92% of Kitsch customers say they would recommend the brand to a friend
- They have over 1.6M followers across their social media platforms
- Founder Cassandra Thurswell was named to the Forbes 30 Under 30 list—boss babe status!
How Kitsch Stacks Up
I know what you‘re thinking: there are a million other hair brands out there. What makes Kitsch so special? Lemme break it down for you.
Compared to the OG spiral hair tie brand Invisibobble, I find that Kitsch‘s ties have a softer, stretchier texture that‘s gentler in the hair. Kitsch also has way more variety in colors and styles. An 8-pack of Kitsch hair ties is $7 vs. $8 for just 3 Invisibobble. Easy math!
Slip silk pillowcases are like the Rolls Royce of bedtime accessories, but they‘ll cost you—we‘re talking $80+. Kitsch‘s satin pillowcases are a fraction of that at just $24, and honestly, the quality is amazing. I‘ve tried both and can barely feel a difference.
What really sets Kitsch apart though is the breadth of their offerings. No other brand has such a cohesive range of cute and practical accessories for your hair, skin, and lifestyle. You can deck yourself out in Kitsch from AM to PM and look effortlessly put together.
Get Into It (Yuh)
Okay, you‘re probably dying to get your hands on some Kitsch goodies at this point. A few tips:
- Definitely sign up for an account on mykitsch.com. You‘ll get a $5 coupon plus rewards points on every purchase.
- If your order is over $25, you‘ll get free shipping. Easy!
- Kitsch has sales ALL the time. Definitely wait for one of their famous 40-50% off deals if you can.
- If you‘re really trying to save those coins, Kitsch is also sold at Ulta, Anthropologie, Urban Outfitters, and Macy‘s.
Final Thoughts
Phew, that was a lot of tea. The bottom line is, I stan Kitsch for making my life cuter and easier. These products are the definition of affordable luxury—high quality, super functional, and so freaking adorable. In my book, Kitsch is that girl.
Especially in these times, we could all use more pick-me-ups that don‘t break the bank. Kitsch is here for you with the cutest accessories to make you feel put together, even if you‘re rocking sweats with a messy bun.
I hope this Kitsch review helped you get to know the brand and inspired you to treat yourself. You deserve to look and feel your best, and Kitsch is the BFF you need to get you there.
Does this make us Kitsch-fluencers now? Honestly, proud of it. 😘 Thanks for coming to my TED Talk, loves!
xoxo
